Connect with us


Dark and Lovely presents ‘Own Your Crown’ Expert Class 2018



Since its launch in Nigeria, the Dark and Lovely hair care brand has been focused on providing quality hair products for the Nigerian market. Dark and Lovely has been around for three decades with a vision that goes beyond providing quality hair care products for consumers but also the empowerment of stylists.

In 2013, Dark and Lovely Nigeria created a platform for the empowerment of hair stylists; an expert class which teaches budding hair professionals the basics and fundamentals of haircare and styling. This year, the brand is set to raise the bar once more with the 2018 expert class tagged ”Own Your Crown”.  Speaking with the marketing and Sales Director, Nigeria, Titilola Igri-Offor; she recounts the journey of the expert class since its inception five years ago. “The classes have helped to equip hairstylists across Nigeria with improved hair techniques so as to counter the level of unprofessionalism amongst most Nigerian hair stylists” The expert class is objectively a one-on-one training with the hairstylists facilitated by professional tutors. According to her, the benefits of this expert class are enormous.

”Most hairstylists who have attended our classes in the past years realized they did not have enough knowledge on identifying and classifying different hair textures which is normally the root cause of unhealthy hair or hair damage. We have been able to groom them thoroughly on different techniques like relaxing, cutting, advanced colouring, treatments, the importance of moisture and importance of protein in hair care etc.

Further learnings include understanding the importance of client consultation; how to approach clients and how to set up their hair salons. The brand has even gone as far as exposing the stylists to the enormous potential of digital marketing and how it can take their businesses to the next level by giving them the basic training they need to own the space.

Dark and Lovely

As one of the leading hair care brands in the country, the brand is conscious of the abuse of products which is why they go beyond selling products but also the sensitization of the hairstylists on how to identify good and bad hair products. ‘’Equipped with this information, they can use the right products because we don’t restrict them to Dark and Lovely products alone,’’ she says.

So far, the Dark and Lovely expert class has successfully trained over 1500 stylists, all who were taught by top professionals from within and outside the country. Hair stylists like Dupe Talabi, CEO of Tasala HQ, Ugochukwu Igbokwe, CEO of Make-Me Salon, Omozo Ehigie, CEO of O’Natural Beauty salon and Dark and Lovely Trained Professional Hair Technicians have facilitated past classes.

We are proud to say that these stylists are outstanding and are delivering on client expectations in their respective salons and as earlier mentioned, our goal is to keep building and raising the standard of the hair care industry in Nigeria.

Hair stylists interested in this year’s class should expect advanced training on natural hair treatment. We are in the natural hair care era and we will be tapping into that this year. This, however, does not mean hair stylists are not to learn the treatment of other hair types. ”This is what we mean by ‘Own Your Crown’, that no matter the hair texture a hairstylist works on – relaxed or natural – our expert class will put you through the necessary advanced steps to handle it properly. We want our hair stylists to be masters at this game.” She explains.

Everyone interested in this expert class can be a part of this for FREE. All expenses are sponsored by Dark and Lovely. Terms and conditions apply. It comes up on the 24th of April, 2018 in Lagos.

Dark and Lovely products are widely distributed in Nigeria by Fareast Mercantile Company Limited and are available in all leading outlets and salons.

Visit the website, or follow us on Facebook at for more information on how to be part of the class.

Sponsored Content


  1. ec

    April 14, 2018 at 11:08 am

    Dark and lovely has been panicking ever since black women started embracing their natural hair.

    • Joke adegoke

      April 16, 2018 at 8:43 am


  2. Linda

    April 14, 2018 at 11:40 am

    Even after Wakanda Fever
    So sad

  3. Ephi

    April 14, 2018 at 12:58 pm

    I think Dark and Lovely should also explore developing products for natural hair. A business has got to evolve. I know everyone can’t go natural and at the end of the day women choose what they want for their hair, but as a business you should understand when trends start changing.

    All the same kudos to them for this because it provides a source of income for the stylists.

    • Ec

      April 14, 2018 at 6:18 pm

      They actually have. But it’s basically packaging and marketing.

    • bibi

      April 16, 2018 at 10:45 am

      They have products for natural hair . it is called the ” Au Naturale” Range. You should do more research!

    • Joke adegoke

      April 16, 2018 at 11:16 am

      Hi Ephi, Dark and Lovely have a natural hair range called Dark and Lovely Au Naturale and it’s designed for naturalistas. You can visit their page on Instagram to learn more about it. @DarkandlovelyAfrica

    • May

      April 16, 2018 at 11:51 am

      They do, they have the Au Naturale products which is great for Naturalists. I use it and it’s great for my hair.

    • Tee

      April 17, 2018 at 10:21 am

      Dark and Lovely have their range of product for natural hair and it’s Called Dark & Lovely O’Natural.
      It’s really rich and very ideal for all natural hair types. You can buy products from any Modern supermarket or even in the open market…

  4. Temi Tope

    April 14, 2018 at 9:07 pm


  5. bibi

    April 16, 2018 at 10:47 am

    EC their products actually work so i dont get all this talk about ‘” Packaging and marketing”

  6. paul

    April 16, 2018 at 3:42 pm

    looks like your Nkem says girl

    the dark and short one in middle

  7. OA

    April 17, 2018 at 3:14 am

    Na wa for the certificate oh. Is that the enrollment date or the graduation date? Or is this article almost three years old? 2015 keh?! Abi na typo?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa

Star Features