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Ivie Ogbonmwan: Personal Branding in the Workplace

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For a very long time, I believed the term personal branding applied to just entertainers and entrepreneurs. Boy, was I wrong?!

As I studied my candidates and clients, I recognized that each and every one of my faves had some sort of brand.

Jide was known as the life of the party at work, never a dull moment with him. Kike was known as the ‘go-to’ girl, she knew everything, every place, and everyone. Samson was the nerd, would never socialize, but could be relied to get the work done no matter how difficult.

While branding came naturally for some people, many others have had to deliberately work at it. With the marketplace being so competitive, it became imperative that I had consciously help my candidates choose a brand and work at it.

In the marketplace, there are three important keys to personal branding.

Performance
Mediocrity is no longer permissible. My best candidates are still the ones known as the top performers, and this is not based only on academic knowledge. What will set you apart from the many others at your job is the effort you put into excelling. How well do you perform at work? How competent and skilled are you at your current job or the one you are vying for? How have your appraisals turned out in the last one year? Are you deliberate about self-development? Are you intentionally acquiring new skills?

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What do people think of you at work? How will your boss, colleagues, and subordinates describe you? Are you perceived to be the office gossip, snub or life of the office? Are you seen as friendly, empathetic, thoughtful and a team player? Have you developed human relation skills and emotional intelligence to manage your relationships better? Are you the unapproachable boss?

Exposure
Do the people who matter know you? How visible are you within your organization? Are your skills and competencies noticeable in your work environment? ‘I am an introvert’ is no longer an excuse. Do you participate in office events and activities? Do your bosses know you? Some call it ‘eye-service,’ I call it work-place wisdom. Find a way to get involved in other departmental projects and activities.

Please note that one does not cancel out the other. You must deliberately work at all THREE. As it is possible to be a top performer, but your bad attitude will give you negative exposure.

Be intentional about the brand you portray as a career individual as it will help as you navigate your career journey.

Ivie Ogbonmwan serves as the human resources manager, responsible for strategies to attract, develop, and retain talent for ACT Foundation. Prior to her current role, She was an experienced analyst with OutsideIn HR, a management consulting firm which focuses on human resource business partnering, global talent development, and organizational effectiveness.In the course of her HR career, she successfully managed the overall provision of Human Resources services, policies, and programs and has helped various organizations boost overall performance through effective HR, strategy building, fair and coherent compensation & benefits, and employee engagement.With a plethora of experience across oil and energy, automobile, consulting, media and communications sectors, Ivie is known for ensuring top notch organization culture through the constant presence of high-performing motivated staff, talent management & personal development.Ivie has been instrumental in the recruitment of talents from junior to senior management level positions and currently through her private practice, Elite Hunters she has been able to prepare Nigeria’s talents for the labour market through effective career advisory initiatives bordering on CV writing, interview coaching and mentorship scheme.Ivie is passionate about people development and humanitarian endeavours and she spends her spare time volunteering with various initiatives Ivie’s educational background includes an LLB in Law from the University of Benin and a B.L from the Nigerian Law School. Contact Ivia via: www.elitehunters.org and [email protected]Follow on Instagram: @iviechic

3 Comments

  1. ***

    June 8, 2018 at 1:01 pm

    The context in which you used ‘work – place wisdom’ is unacceptable in the multinational I work for lol

  2. Thathappychic

    June 8, 2018 at 1:42 pm

    Its not enough to write these articles, please learn to respond to people that ask questions and reach out to you as well. Thats good HR practice.

  3. Chukwuka Nwabuogor

    June 10, 2018 at 6:19 am

    Insightful. Thanks for sharing your thoughts.

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