Who was at Ikeja City Mall this weekend? Did you see it? Oh yeah. You saw it! Cool. Don’t you think so?
I mean dressing up a whole ATM to look like a mum to pass the message of #mumnotatm is just so creative.
So for most of us, our Mums are our go-to ATMs. Even when she doesn’t have cash, she goes all out to make sure she finds something. But how many times have we appreciated our Mums for the many times she has come through for us.
So kwikmoney gave us all an opportunity to say thank you to mum for the many times she came through for us financially.
They started with an online activation where people were asked to post pictures of their mums with a story of how she helped when they were cash-strapped. Winners were picked over the days
Then at mall activation the ATM dressed like a mother was placed right in the center.
To round off the campaign, winners from the online activation had their mums pictures splashed on select billboards all across Lagos with a thank you message.
So, guys kwikmoney has shown us all how to activate a campaign.
And when next you are cash-strapped, give mum a break just visit kwikmoney.com.
See photos from the activation below: