It was an exciting day as Premier Cool held a colourful ceremony to relaunch the brand at its company headquarters in Ilupeju, Lagos, recently.
The ceremony had the leadership team of PZ Cussons: CEO and PZ Cussons Consumer Managing Director, Christos Giannopoulos; Human Resource Director, Joyce Coker; Corporate Affairs Director, Alex Goma; Head of Marketing, PZ Cussons Consumer, Charles Nnochiri; Group Brand Activation Manager, Personal Care, PZ Cussons, Charity Ilevbare-Adeniji; and other dignitaries in attendance, as the new Premier Cool was formally unveiled.
Guests present at the relaunch event were treated to a day of brand showcase, entertainment, and excitement. The event was also not short on star-power as it had in attendance, popular comedian and compere, Kenny Blaq, who masterfully directed the activities and kept the audiences entertained all through, and popular former reality TV star, Leo Babarinde DaSilva.
The much-anticipated relaunch event served to formally unveil the new Premier Cool with aesthetic- and performance-related improvements. Your favourite soap brand, Premier Cool now comes in a new trendy packaging and is now improved to guarantee 25Hr freshness!
Group Brand Activation Manager, Personal Care, PZ Cussons, Charity Ilevbare-Adeniji expressed her elation at the relaunch of the Premier Cool brand:
“This is an exciting time for Premier Cool as we continue to evolve and improve to meet and satisfy the needs of our consumers. Premier Cool is one of the leading brands in its category and has continued to evolve over the years. This relaunch is in continuation of that tradition and also in line with the brand’s strategy to differentiate itself in the market and also sustain its drive to maintain its position as one of the leading soap brands in Nigeria,” she said.
Brand and Activation Manager, Premier Cool, Eniola Ogunlade, expressed her delight at the relaunch of the much-revered brand:
“At PZ Cussons, we have made it our responsibility and purpose to help Nigerians by constantly improving the brand to meet their lifestyle attributes. It is why we are re-launching the Premier Cool brand which is an initiative that recognizes the frantic nature of the lives of young Nigerians and seeks to keep them refreshed through it.
As a brand that seeks to consistently connect with its stakeholders, we love finding ways to continually evolve and improve to exceed expectations, satisfy the needs of our consumers, and create unique experiences with them. Premier Cool soap now comes in a trendy packaging and consumers now have the luxury of choice with three variants. We believe these product improvements in performance and aesthetics reflect the brand’s penchant for consistent and superior service to Nigerians and we are certain that they would be quite pleased to experience it,” she said.
Campaign Influencer, Leo DaSilva, also expressed his delight at the new partnership. Speaking at the event, he said:
“As a bona fide Nigerian youth, I have come to appreciate more the need for efficient hygiene products. My lifestyle and that of many Nigerian youth are characterized by constant and unrelenting activity and it’s commendable that the Premier Cool brand recognizes this, and has improved the product to help us through our activity-filled lifestyles.”
Following its relaunch, the all-new Premier Cool soap is now set to debut in various markets and nationwide with various consumer activations planned for the year.
Launched in Nigeria in 2010, Premier Cool soap is a personal care brand now improved to guarantee freshness all-day and beyond with an icy-cool feel and exciting new variants. Premier Cool soap is manufactured by PZ Cussons – established 120 years ago, this year.
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