In an effort to support the quest for continuing education in Nigeria, Malta Guinness, Africa’s best premium malt drink, joined top management experts and other professionals at the world-class training and certification workshop organized by the Institute of Management Consultants, Nigeria (IMC) held in Lagos on Friday, August 30th, 2019.
The Keynote Speaker at the event was the Senior Brand Manager, Malta Guinness & Premium Non-Alcoholics, Ifeoma Agu, who delivered a paper on the “Importance of Branding in the Marketing of Products and Services”. Other speakers at the event included the President of the Institute, Professor Jerry Agada and the Director-General, Professor David Iornem.
Speaking at the event, Ifeoma Agu, emphasized the role of branding in marketing products and services, highlighting points on brand growth, brand positioning and the role of digital marketing in accelerating business growth as Management consultants. “Malta Guinness is proud to be associated with top Professionals from different works of life in Nigeria as the Official Beverage Partner of the IMC. The sessions have been very insightful with Malta Guinness refreshing attendees with goodness, energy, and vitality.” She said.
The highpoint of the event was the conferment of the Fellowship of the Institute of Management Consultants (FIMC) to a select few representing the highest grade of the Institute’s Membership reserved for accomplished professionals. Some of the beneficiaries include the Senior Brand Manager, Malta Guinness & Premium Non Alcoholics, Ifeoma Agu, Emir of Nassarawa & Former Minister of State Environment, HRH Ibrahim Usman-Jibril, Vice President & Chairman Membership & Welfare Committee – Lagos Chamber of Commerce & Industry, Soboma Ajumogobia, Dr. Ayo Abina (Polaris Bank) amongst others.
In addition, the Certified Management Consultant (CMC) certification, the highest qualification any management consultant can aspire to attain was awarded to attendees. The CMC is globally accepted and it is reciprocally recognized in over 50 countries in the world.
Malta Guinness is committed to fueling the greatness of Nigerians and felicitates with the IMC and all Beneficiaries of the FIMC. To get more updates on Malta Guinness, follow @maltaguinnessng on Instagram and Twitter and on Facebook: www.facebook.com/maltaguinness.