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ThriveAgric, DigiCow & Brastorne Announced as Winners of Heifer International’s 2022 AYuTe Africa Challenge

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Heifer International has announced the winners of the 2022 AYuTE Africa Challenge, the award that hoours and supports agrictech innovators. The winners for this year’s edition are ThriveAgric of Nigeria, DigiCow of Kenya and Brastorne Enterprises of Botswana.

“The winners of the 2022 AYuTe Africa Challenge – the three companies will receive a sizeable monetary investment: a total of USD 1.5 million in grants, along with ongoing support from a team of expert advisers—accomplished business veterans—to help them translate their funding into an aggressive expansion strategy,” Heifer International wrote in a statement.

Here’s what you need to know about the winners:

ThriveAgric addresses a key challenge for small-scale farmers in Africa—a lack of access to finance, technical advice, business skills and market opportunities. It does so by using a proprietary Agriculture Operating System to help a team of 2,000 field agents support some 500,000 farmers across 22 Nigerian states with insights to improve their production and profits.

DigiCow is helping small-scale African dairy operations increase productivity with technology that provides free access to livestock management experts and links farmers to skilled and qualified veterinarians, artificial insemination providers and feed supply services—all from their mobile phones.

Brastornes apps, such as mAgri, give farmers access to farming information, markets and short-term finance using the capabilities of any feature phone, such as SMS and interactive voice technology. The Brastorne mobile service Mpotsa (“Ask me”) provides rural unconnected mobile users with localized information, and Vuka harnesses USSD technology to allow users on any phone to create profiles, add friends, create chat groups, and more. These technologies have helped farmers realize a 250% increase in yields and achieve 85% savings in communication and information access. The company also boasts 100% youth employment.

Having worked with with rural communities across Africa for 48 years, Heifer International supports farmers and local food producers to strengthen local economies and build secure livelihoods that provide a living income.


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