Social Media Influencer, Purple Speedy shares her insights on How to make money on TikTok

Four years ago, social media aficionado, Purple Speedy, was a regular user of TikTok, a new social media platform that was taking shape in Nigeria. At that time, Peace Pever Anpee, aka Purple Speedy wanted to make a name as an influencer in her right.

What I basically liked from TikTok was acting, But then, I saw trends on TikTok that I really loved. When I got to know about TikTok and I saw the trends, there was a dance class at my school and the dance class was at 5pm.

After my lectures, I would change and go to dance class. From there, I started hopping on TikTok trends and that was how I got to know about TikTok. It started in 2019, but I started content creation in 2020, says purple speedy about her journey using the platform

From beginning content creation on TikTok in 2020, Purple Speedy has grown to become one of the most influential creators on the platform with a followership of over six million people and more than 100 million likes across her videos. All of this means that she has become a beacon for musicians and brands looking to leverage her popularity on the platform. Whereas other countries and regions have some sort of monetisation policies for their top-earning TikTok creators, Nigeria is yet to get that.

For now, there is no monetisation for Nigerians. There are people that are paid for the number of views they have from their videos. But Nigerians are actually not paid for that. So, content creators have had to find creative ways to make an income from the platform.

We get our money from brand promotions. I feel like TikTok is like a family, and once you are in that family, they take you as their own. So what they do is, if you are influencing a particular thing, maybe unintentionally and people get to love what you are doing, just like other influencers, then you can get paid from basically music and brand promotions, Purple Speedy explains.

According to Purple Speedy, she expects TikTok to grow bigger over the coming years and open her up to more opportunities to collaborate with brands and individuals across industries.

I see TikTok in the next five years far bigger than it is right now, the reason why I am saying that is because some of us are living testimonies of how TikTok has actually helped us move from zero to hero. Because it is not about everything that you have. It is not about all the resources you have. It is just basically that little thing you do that can excite one to three people, she says.

Keen to expand her footprint beyond just being a social media influencer to using her platform for her own personal enterprises. “I would love to get a clothing brand because I have a lot of people asking me where I get my purple clothes from, whereas they don’t know that I am the one that combines every single thing.” she exclaims.

They think it’s one person I am getting it from. So, I would like to build a clothing brand where I could sell not just purple clothes, though there should be a section where I could sell that. That’s for social media. Secondly, the other thing people know me for is dancing. So, I would love to have something like a dance school where I can teach other people how to dance.

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