Having established the relevance of influencers, does this mean any and every influencer with 'great following' should endorse your brand? Should you engage the hottest act...
The whole Glory Osei and Muyiwa Folorunsho saga simply proves that the world of 'personal branding' and 'social media packaging' has made thieves become honourable men...
Over the years, influencer marketing has been an important part of successful brands. From the very start of marketing, companies have turned towards influencers in their...
The organisation to whom I signed the hours between 9 and 5 of every work day was going to have a big event and decided to...
I heard a story recently about a man that found an eagle’s egg. He picked it up and put it in his chicken nest. The eagle...
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