Fati Asibelua of Momo launches new luxury label ASIBELUA – First Look Exclusively on BN
Posted on Tuesday, September 6th, 2011 at 9:30 AMBy BellaNaija.com
Fati Asibelua, the founder of Momo launches her new international luxury label ASIBELUA to the global fashion community at IMG Mercedes Benz New York Fashion Week during the ARISE Made in Africa Show.
ASIBELUA aims to put African fashion on the map in a more permanent way by creating a luxury label that has a distinctive African signature while appealing to the international fashion market. Having appeared in Vogue UK and with stockists already in the UK and Europe, it appears that ASIBELUA is on target to do just that
Fati Asibelua’s signature design aesthetic mixes traditional African patterns with modern shapes, creating a fusion of African culture with contemporary style. Her international background, combined with the influence of her African homeland culture, gives Fati Asibelua a fresh global view of fashion. ASIBLUEA takes the kaleidoscope of African culture and crafts and combines with the European refined workmanship resulting in lively yet sophisticated results.
Spring-Summer 2012 will see the launch of ASIBElUA’s third collection. “I have a passion for my African roots that is only matched by my passion for luxury fabrics. In putting together my collections, I try to combine these twin passions, interpreting elements of African art with couture fabrics and silhouettes” says Fati Asibelua. The collection will be unveiled during Mercedes-Benz New York Fashion Week’s ‘Made in Africa’ collective show on Thursday 15th September and will then travel to Paris to exhibit at MeMy Mode from 30th September until 3rd October 2011.
“The street energy of Africa is really special to me” says Asibelua. “But I also love London, which is like a second home to me. My goal is to build ASIBELUA into a truly luxury African fashion label with genuine international appeal.” ASIBELUA maintains its operations out of London, UK.
Tags: ASIBELUA, Fati Asibelua, MOMO
The model looks like Oluchi…and the designs are okay and wearable
Nah…..this doesn’t work for me…..just all over the place
i’m not digging this collection at all. They are boring and dull. There should be more color and cuts but I do like the shoes and the printed skirt.
I AM TOO IMPRESSED…TALK ABOUT QUALITY….
Bless you Eva…. Talk of quality. But my only concern is Army Green was the color for last season and not this season. Green is out and Color blocking(Rainbow colors) are in this season
I love her….
What happens to MOMO?
i love the shoes of the model
Just Ok!
very boring. alll the colors are too dull
The only piece i like there is the first one, others ain’t working for me at all. Quality yea, but the styles and colours are way too boring.
just there.
Talk about “genuine international appeal”… she nailed it. Chic and sophisticated, prints are not overwhelming.
im still trying to figure out exactly wats happening. i think im kinda lost as to what the design is n all that. *boring*
I dont like them. But i may not understand d msg she is trying to portray
Yay..she’s back!
yummmyyyyy…presentation is key and she killed it!! LOVE LOVE LOVE when people do things well..Thank VOGUE Yall
Beautiful!!! Some different for a change. I would wear them.
nothing spectacular about the designs
not working for me
I love. African without being overly in-your-face about it…
Love the 2nd piece!!!
Lola x, London
http://Lola-x.blogspot.com
Not nice.
im speechless here…is this wearable?
i hate em
On a second thought they are very unque pieces
Wish you the best of luck but less does it for me.
gud work but like d same old story.d colours re kinda dull
I like d model’s shoe n nuffn else buh d designs r ok tho…buh doesnt work for me
she tried sha… is all i can say..
boring
I loooooooooove! I think the most important thing here is this designer has put out good quality wearable pieces on a level on par with items I will find at Bergdoff Goodman, Saks and the like. It is not until I’m blinded by ankara patterns slapping me on my face I have to agree that it is AFRICAN! While I love my ankara, these are items I can wear into the office without sacrificing my need for the African factor.
ko jo o
I really can’t tell if this concept is appealing or not.
i think these are unique pieces. i dont seem to get it when peeps say “it’s just there about a collection”..i am very sure it is this same set of people that complain about a collection not being wearable when designers focus more on creativity than on “wear-ability”. this are way cool in my opinion- finishing looks very much on point from here. i particularly love the first one for the creative mix of prints…
Fabric’s nice,but can i rili wear dat out?
I don’t like it when african designers use super skinny models to show off their “African inspired” collection. African women are full bodied n fleshy. I can’t imagine a real African woman in these clothes.
nice but not my taste. bleh!
Arrrggghhh my eyes!!!