Africa as an Economic Superpower – United States of America launches Doing Business in Africa (DBIA) Campaign | Read President Obama’s Message

If you visit BellaNaija daily, you will see that there are so many amazing things happening on the African continent. In the midst of all the poverty and corruption, entrepreneurship is on the rise and the world is sitting up and taking notes.

On the 28th of November 2012, acting U.S. Commerce Secretary Rebecca Blank announced the launch of the “Doing Business in Africa ” campaign. The DBIA campaign is part of a larger U.S. Strategy Toward Sub-Saharan Africa , which President Obama issued in June. The “Doing Business in Africa” campaign will promote economic growth, trade and investment in Africa.

In a message released to coincide with the launch of the campaign, President Obama outlined the reasoning for the campaign – “Through the DBIA campaign, we are responding to the emergence of African regional economic communities, and working with our partners to deepen integration, reduce barriers to trade and investment, and support existing and new investments by American businesses. By doing so, we continue the work of creating jobs and expanding economic opportunity that will help drive our economy and support the growth of our African trading partners…


In a statement posted to the United States Department of Commerce blog, it states the connections of the campaign to the USA’s current objectives for Sub-Saharan Africa – “The United States is pursuing four objectives in Sub-Saharan Africa: strengthening democratic institutions; spurring economic growth, trade and investment; advancing peace and security; and promoting opportunity and development. The new Doing Business in Africa campaign is a key part of this effort

USA based businesses interested in pursuing opportunities in Sub-Saharan Africa can sign up via http://export.gov/africa/

This is good news as it opens up new opportunities for collaboration between Nigerian businesses and USA based businesses. Americans and Africans including Nigerians based in the USA who have been seeking ways to invest back home will have access to specially trained export counselors, take advantage of special trade programs, access special export financing programs and set inside scoop from top US officials. We hope that the Nigerian aspect of the campaign opens up soon as well.

17 Comments on Africa as an Economic Superpower – United States of America launches Doing Business in Africa (DBIA) Campaign | Read President Obama’s Message
  • nene December 10, 2012 at 6:32 pm

    they should not come. the “business” they and other european multinationals have been doing in Africa for years has only made us poorer and made our leaders more corrupt. they want to sap us dry in the name of doing business. because their economy is suffering they want to use Africa to grow because they see Asian countries have invested in Africa.

    • moi December 10, 2012 at 7:58 pm

      There is truth in what you said, if our leaders can take the opportunity to utilise their expertise and develop our nation it would have been better but everyone knows what you said is the truth as they will use us to leverage on their sapping economy and we on the other hand will not take the opportunity to use it to develop our resources.

  • chichi December 10, 2012 at 7:59 pm

    lol @nene..at least someone is really following what is going on in the world..i concur…DONT COME…those greedy things are up to something

  • Bamzi December 10, 2012 at 8:36 pm

    I dunno how I feel about this one. They’ll certainly want to start running things here as well. What Nigeria needs from America at this point is not business. Our security is a lot more urgent. Train our police n help out with these insurgent groups threatening lives everywhere, then we can get to business afterwards. It’s unfortunate our govt is inept and inefficient so for the love and preservation of this country, do intervene on behalf of the innocent helpless lives.

  • luqman December 10, 2012 at 9:05 pm

    @Nene….. I concur 100% with your statement, they are only looking for a loop hole to tap into African resources, i used to laugh whenever i read something about a financial aid to Africa whereas most Africans schooling abroad are paying 3ce of the money being paid by their citizens. One thing i knew about western world is that they would never do anything without gaining something from it.

  • Princess December 10, 2012 at 9:15 pm

    Well i would support them coming… Every country including china (the main investors i Nigeria) benefit from us one way or the oil and most times thru our oil. Thats what a trade relation is about. Both countries benefit from eachother. Dont blame the United States, blame our USELESS country. I am currently doing a project on Nigeria’s relationship with some super power countries eg China and its amazing to see how much they have invested in Nigeria but the money cannot be accounted for in 2002 and 2006, China contributed 483.6m towards malaria project, another 670m, for the training of 50 Nigerian officials on comprehensive malaria prevention and control, 8.36b for infrastructural development or is it the estimated 115.8b towards railway industrial free trade zone (hence the existence of the CCECC company in Ogun State) etc The list goes on!!! Sad thing is we have absolutly NOTHING to show for it. somehow dis money is used but for their own personal benefit!! So pls give Obama a break…! he is only doing what he should. As much as i love my country, truth be told -Nigeria is a dead zone…!

    • Princess December 10, 2012 at 9:18 pm

      IGNORE AND READ THE SECOND ONE

  • Princess December 10, 2012 at 9:17 pm

    Well i would support them coming… Every country including china (the main investors in Nigeria) benefit from us one way or the other and most times thru our oil sector. Thats what a trade relation is about. Both countries benefit from eachother. Dont blame the United States, blame our USELESS country. I am currently doing a project on Nigeria’s relationship with some super power countries eg China and its amazing to see how much they have invested in Nigeria but the money cannot be accounted for. In 2002 and 2006, China contributed 483.6m towards malaria project, another 670m for the training of 50 Nigerian officials on comprehensive malaria prevention and control program, 8.36b for infrastructural development or is it the estimated 115.8b towards railway industrial free trade zone (hence the existence of the CCECC company in Ogun State) etc The list goes on!!! Sad thing is we have absolutly NOTHING to show for it. somehow dis money is used but for their own personal benefit!! So pls give Obama a break…! he is only doing what he should. As much as i love my country, truth be told -Nigeria is a dead zone…!

    • candy J December 13, 2012 at 2:25 pm

      dear madam after cursing Nigeria and calling it useless am sure you ll now expect the useless country to give you a good job and security baaa, pls watch ur tongue and stop cursing Nigeria cos your apparently cursing yourself cos NIGERIA IS YOU your the one who makes up Nigeria and not the land

  • Temitope Adewoye December 10, 2012 at 11:41 pm

    Quite frankly, foreign investors don’t do anything except for their interest, a few months back I attended a conference in Germany and during one of the preliminary session the topic of discuss was why China seemed to be taking the lead in investing in Africa as against the europeans in recent times. For the first time in my young life I realized that nobody really is interested in our development, they are all in it for their interests! Until we learn to take responsibility for our own development, I am afraid we would continue to be slaves. That not withstanding this is laudable let’s hope for the best. Meanwhile hope those coming to do business would be willing to train local talent with relevant technical skills? That’s one thing the chinese are not doing well, they bring all their labour including their maids, do the work and leave! That’s a story for another day.
    http://www.jeenager.com

  • NNENNE December 11, 2012 at 4:02 am

    You can say that again…@Temitope Adewoye.

  • R December 11, 2012 at 8:48 pm

    Nene, it’s not investors, it is our leaders.
    Any country is free to invest wherever they like, Africa included. It is not today others started investing in Africa and it is bound to continue due to the continent’s resources and population size.

    It is ultimately the government’s responsibility to ensure that their country is not unduly exploited and that revenues/benefits from foreign investments are actually channeled to developing/improving their country.

    Sadly, most of these benefits have gone to private coffers.
    It’s up to the government really.

  • Xtsy December 12, 2012 at 3:09 am

    There is bound to be a second colonialism

  • Akin Ayinla December 12, 2012 at 1:36 pm

    Oyinbo don kill AFRICA finish.. Nothing this useless people won come do in Nigeria than the oil and our resources. I just pity that country, Because our leader is nothing but a small kid holding sweet.. Dem no get any sense than to steal. If this so called DBIA come to Nigeria?? I am very sure Nigeria will be a WAR ZONE in 2015.

  • Oluseye December 12, 2012 at 2:49 pm

    very nice comments. NO nation really invests unless its thru fear of being left behind or being first.. especially now that Africa is the last land grab left. Europe and US dropped the ball for the last decade while China took their chance (investing massively and no doubt paying off who they needed to, to get huge concessions that will bite us in years to come). DBIA will benefit a lot of our home-grown businesses like Dangotes and some smaller Oil and Gas, and maybe mine, which in turn will mean more local jobs created for us, which means higher standard of living (hopefully). But the real winners are the American businesses coming over. Still God know best. I do believe that Africa is on a tremendous and new journey out of poverty… an unexpected one that will show the rest of the world new types of business and products.

  • christiana December 12, 2012 at 4:03 pm

    DBIA coming to Nigeria is not a problem but the problem is Nigeria leader sitting up and open their eyes.They nid to get involved and make their citizens deir first priority instead of stealin. America is very smart and dat is one thing i cherish most abt dem(us). Althoug i trust Obama; he believes and fights for youths and will do anything to rise america’s economy. All th same Nigeria Government nid to grow up and take control.

  • Sunshine December 15, 2012 at 11:48 am

    The Asians are worse than the Europeans and there are more of them. These people have even less of an opinion of black people than white people do. Be very careful, all that glitters isn’t gold and guard your African countries from Asian neo-colonialism. What must be done is you must learn from them and ensure native Africans become proficient enough to start manufacturing or providing proper services to undercut the foreign competition and do not sell off your natural resources to foreigners…that is the ultimate mistake.

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