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Kim K, Oprah, Rihanna & More Celebs Lose Loads of Followers in Instagram’s Latest Purge

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Kim Kardashian Rihanna Instagram Purge - BellaNaija - December 2014

For stars that get paid to advertise products on their Instagram accounts, this might  be the scariest thing ever.

You may have gotten a message lately from Instagram, saying they were going to conduct a fix on your page to remove spam followers and shrugged; but for some celebs like Kim Kardashian-West, Rihanna, Katy Perry and even Oprah, this can be very damaging to their rep.

Following Instagram’s latest purge, stars lost a huge amount of followers suggesting that they may not be as popular as we think.

Many celebs have their social media accounts handled by a team of experts who usually buy followers for as low as $30 for 2,500 followers. And on Thursday accounts like Kim K lost 1.3 million followers, Rihanna lost about 1.2 million, Katy Perry lost 300,000 and Oprah said goodbye to 100,000 followers.

According to Michael Heller, CEO of Talent Resources via PageSix– “It’s bad for a celeb for many reasons“. “It’s embarrassing,” “they also could lose lots of money“. No, say it ain’t so!

We wonder how many followers would go if they did a Twitter purge next.

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