Creating New Stars! Get the Scoop on Chocolate City and EbonyLife TV’s Reality Show ‘Chocolate City Unsigned’

Victoria Kimani, Audu Maikori, M.I, Mo Abudu and Lanre Olusola

Victoria Kimani, Audu Maikori, M.I, Mo Abudu and Lanre Olusola

Chocolate City and EbonyLife TV have teamed up for an exciting new project!

They have announced a strategic partnership called ‘Chocolate City Unsigned’, a genuine homegrown reality TV show created to search for the next Africa’s biggest music star.

The show will be spearheaded by Chocolate City, one of Africa’s biggest indigenous record labels, and EbonyLife TV, Africa’s first Global Black Entertainment and Lifestyle network and production powerhouse.

The project was announced at a press conference held at The Wheatbaker Hotel, Lagos on January 28, 2016, which had in attendance the Executive Chairman and CEO of EbonyLife TV, Mo Abudu; President of Chocolate City Group, Audu Makori; CEO of Chocolate City, Jude Abaga (M.I), as well as Victoria Kimani, and other key Chocolate City talents.

Chocolate City Unsigned is set to be the first ever indigenous pan-African talent hunt show created with the sole aim of discovering, developing and supporting fresh artistes, giving them a platform to showcase their skills and launching them into a professional career of instant music sensation, stardom and celebrity status.

The EbonyLife TV and Chocolate City partnership recognizes Africa as home to the highest concentration of a rapidly growing, vibrant and young class of people who have an amazing penchant for the most passionate and most fervent music culture in the world; a rising creative generation to watch and the next wave of stars poised to take the African music industry by storm.

According to Audu Maikori, “Chocolate City Unsigned is set to bring in something that no music reality TV has ever had – artist discovery, developments and support from a team that has done so with some of Nigerians biggest artistes. The competition is the first indigenous music reality Television show in Nigeria to discover new talents across the African landscape.”

Audu Maikori

Audu Maikori

For Mo Abudu “Africa is brimming with thousands of yet-to-be-discovered singing talents and this partnership of globally recognized brands, EbonyLife TV and Chocolate City, through Chocolate City Unsigned, is poised to create a truly indigenous platform that guarantees youths jobs for life from a record label that understands the African music scene more than anyone else; one that knows how to create stars and make them relevant to the African market. We are greatly excited about this platform, not only for the African youth, but also for brands that appreciate the power of an amazing music property to connect with the drivers of arguably the most vital segment of the economy.”

Mo Abudu

Mo Abudu

For CEO of Chocolate City, M.I (Jude Abaga), “In summary, Chocolate City Unsigned is about creating stars. I’m a living proof of this exciting reality and I and the team are now ready to take others on this amazing journey to stardom. Chocolate City have the recipe for making music stars and EbonyLife TV have the recipe for making TV stars. It’s a partnership like none other. We both create stars because we understand the local nuances of making stars; we find raw talent from nowhere and take them right to the top. Chocolate City Unsigned will do nothing less.”

Jude Abaga

Jude Abaga

How to get involved:

Registration for the Chocolate City Unsigned competition will be opened to all interested participants across Africa on March 21, 2016 while the competition proper is billed to commence in Lagos, Nigeria, in May 2016. Chocolate City Unsigned will be televised on EbonyLife TV and other select TV channels.

See photos from the press conference below.

_D007444 L- Victoria Kimani, Artiste Chocolate City Music Lanre Olusola, Executive Director EbonyLife TV _D007453 _D007512 _D007468 _D007474 Ruby Gyang Victoria Kimani


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24 Comments on Creating New Stars! Get the Scoop on Chocolate City and EbonyLife TV’s Reality Show ‘Chocolate City Unsigned’
  • @edDREAMZ January 28, 2016 at 4:56 pm

    Mr Incredible, one of my best rappers in the world….

  • Kween January 28, 2016 at 5:25 pm

    Victoria,you look better without all those layers of pancake.

    Welldone Choc City!

    • chi-e-z January 29, 2016 at 3:32 am

      Is this open 2 people outside Africa in the states 2…

  • bijouxthisbijouthat January 28, 2016 at 5:27 pm I find Audu incredibly sexy!!! I just like him… nothing sexual

    • sally January 28, 2016 at 7:08 pm

      hunny, u got zero taste 🙁 that – is ugly AF 😀

  • o January 28, 2016 at 5:37 pm

    Victoria Kimani look good

  • Mrs Haastrup January 28, 2016 at 6:06 pm

    Will love to get marry to M.I..hahahahaha

  • Missy J January 28, 2016 at 6:26 pm

    Hmmmm….when they are not done discovering, supporting etc Kimani, Ruby, Jesse Jagz

  • GY January 28, 2016 at 7:33 pm

    Nice idea and I cant wait for this project to get start.ed

  • hezekina pollutina January 29, 2016 at 7:19 am

    oh-lo-lo-lo corporate rappers!

  • Topy January 29, 2016 at 9:58 am

    You don’t have to publish my post but you could do a post on Mo Abudu’s second take on this outfit. She wore that exact outfit to the Genevieve summer party. (OBSERVER)

  • Orphelia HAmletson January 29, 2016 at 10:33 am

    There are Record Labels… And there is choc city records

  • Tosin January 29, 2016 at 11:17 am

    not sure about.

  • feestron March 16, 2016 at 3:37 pm

    I Can’t wait to take the world by surprise i Knw That I will run dis town some Day.

  • dexter brown March 22, 2016 at 1:45 pm

    wow! wat can i say i will like2 be part of dis 4rm cameroon +237678688455

  • dexter brown March 22, 2016 at 1:53 pm

    wow! wat can i say.i love 2 be part of dis im 4rm cameroon

  • Style March 22, 2016 at 5:04 pm

    Please where can we get the form, i have won it already! Please admin reply.

  • mary March 22, 2016 at 5:17 pm

    Please ,How can I register for it

  • markuz velli March 24, 2016 at 8:52 pm

    I luv d way chocolate roll and above all i will be happy if i can b one of them somedayz

  • spyro stan March 25, 2016 at 3:10 pm

    i want to sign into the label,i have 30 tracks

  • DI’OBADIAH March 29, 2016 at 9:37 am

    I will happy to be part of it.

  • e.spade June 21, 2016 at 3:04 pm

    we are all gonna be part of this…….cool

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