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African Fashion for the Global Market on



myashocom-logo Dolapo Shobanjo loves fashion, specifically fashion from ‘the motherland’ Africa. However, whenever she spotted pieces she liked in magazines or on the internet, she was stumped when she tried to buy them. Being an enterprising young entrepreneur, she spotted an opportunity and the concept for (Asho is derived from the Yoruba word for cloth) was born. MyAsho stocks pieces from many of Africa’s brightest and most talented designers including Jewel by Lisa, Zebra, MyQ, Toju Foyeh, Aimas and Lalesso. Dresses, shoes, bags and tops – MyAsho is the perfect place to find that special piece to spice up your wardrobe. Click HERE to visit the site and check out some of our BN picks from MyAsho below. Great to see Young Africans exploring new entrepreneural ventures which are potentially lucrative and also promote African enterprise.

Indiani Dress by Lalesso
Indiani Dress by Lalesso
Aimas Dress by MyQ
Aimas Dress by MyQ
Jewel by Lisa's Pluto Blouse
Jewel by Lisa’s Pluto Blouse

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  1. Tumi Jẹgẹdẹ

    July 13, 2009 at 3:14 pm


  2. Abeni Ebony

    July 13, 2009 at 7:58 pm

    Praise the Lord! Finally!!!!

  3. Pingback: Top Style Blog :) » African Fashion for the Global Market on | Bella Naija

  4. me

    July 14, 2009 at 10:10 am

    Toju Foyeh and Lisas Jewel by Lisa are on some cheap drugs.
    HOW established are you?And how much of a household name are you guys to justify tagging your “can be found anywhere” “creations” such rip off prices.
    Please Lisa one or two shows abroad and having some who patronize you is no justification for ripping people off.At the end of the day all you do is stick stuff on ankara.Don’t crash before you have truely taken off all in the name of greed.
    My big question for you is if you will be here in another 5 years?
    Will you?
    As for toju comments

  5. tatafo!

    July 14, 2009 at 1:37 pm

    haba. do you know how much the fabric, zippers, embroidery stones/pieces cost? and not to mention shipping and handling to wherever it’s stocked before it’s shipped out to the end consumer. JBL and TF will definitely charge more because they don’t have as much capital as H&M and Zara to sell things cheaply.

  6. Tina

    July 15, 2009 at 3:29 am

    Why the hell are their stuff so expensive…as in, wth??? na yams..hiss… pls comot jare

  7. Tinu

    July 15, 2009 at 4:09 am

    @Me there is a better way to have aired your opinion yes the prices are high but, dnt use this as an avenue to insult these designers!!

  8. temmy

    July 18, 2009 at 1:10 pm

    in as much as i dont subscribe 2 insult i totally agree that those are too expensive.Take it easy

  9. lizzy

    July 20, 2009 at 11:15 pm

    love,love,love everything here as an african i appreciate all the talent. To all designers keep up the good work and let us know where we can purchase all this wonderful stuff.

  10. Toyin

    July 24, 2009 at 3:19 am

    A bit on the pricey side, isn’t it? Nice concept though. I just wish it was more affordable.

  11. green fashion

    July 29, 2009 at 3:23 pm

    i just bought a la lesso dress at after seeing their show at the hamptons. i love those dresses. so well made and all for a good cause.

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