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So(phisticated)LULLY by JamesLULLY



The fashion business like any other relies on market research. Recognising a need in the market and allocating resources to fulfil that need. The JamesLULLY label might just be the end to the search of affordable handbags.

The JL label was launched on a modest-scale on August 23rd, 2009 with the anticipation that the brand will expand as its clientele increases. Founder and designer, Tinuola Oluleye has been able to successfully combine quality, with innovation, style and that alluring personality of designer handbags which beckon to the sensibilities of consumers and their wallets!

Label’s first line So(phisticated) LULLYcomes in black and scarlet red. The handbag fuses the rich texture of croc embossed leather with a defined structure and boldness emphasized by its metal gold details.

BN had a brief chat with Tinuola on her Label and their current line.

BN: What was the inspiration behind the name of the Label?

TO: My family has always been an incredible source of encouragement to me, and they provided unwavering support from the inception to the actual launch of JamesLULLY. Thus, I decided that the name of the label will serve as a tribute to my family – James is my grandfather’s first name, and Lully is a combination of my last name and my first name.

BN: So(phisticated)LULLY is your first line, what is the inspiration behind it?

TO: I absolutely love handbags! Unfortunately, finding an affordable, roomy, bold, and chic handbag is no small feat. After years of listening to the women around me complain about the difficulty that comes with their big-handbag purchases, I decided to do something about it. Thus began the vision of JamesLULLY.

BN: What woman carries a JamesLULLY handbag?

TO: The James LULLY woman is the sophisticated type who recognizes the ABC’s of a stylish handbag Affordable, Bold, and Chic! The JL woman wants to be stylish without maxing out her credit card; she wants bold accessories that will get her noticed wherever she goes and she wants to look effortlessly chic! JL women are those who know their accessories are not simply items, but a representation of who they are.

BN: How much do these bags go for?

TO: $ 100 & N30, 000

BN: I assume the pricing was definitely a conscious decision. However, what was the deciding factor?

TO: Yes, offering JL bags at the current price was a very conscious decision. As I previously stated, the women around me constantly complained about the exorbitant costs of accessories, especially the costs of big handbags. JL bags are stylish, very roomy, and made with top-notch materials, but we don’t want anyone to break the bank in order to make a purchase. On the other hand, $100 is not chicken-feed either, but all JL women can testify that the quality you get is much more than you pay for.

BN: What should be expected from JamesLULLY in the future?

TO: Being launched on a modest scale, I hope not only to expand the label JamesLULLY, but also to increase clientele loyalty. Furthermore, we are working towards bringing more designs in 2010, as well as branching out to wallets, shoes, clutches, etc. Much more to come!







Founder&Designer Tinuola Oluleye carrying a So(phisticated)LULLY

To Purchase a JL bag

Email: [email protected]

Or call:

Tinuola: 08065666615
Cecily: 08055251942
Adannia: 07030975229

Visit the JamesLULLYwebsite here:

Join the facebook group JamesLULLY here:


  1. miha

    December 9, 2009 at 10:58 pm

    Wohooooooooo~Go JL!!!!!

  2. Kay

    December 9, 2009 at 11:22 pm

    Congratulations Tinu! Get it gurl…I’ll grab my own JL in 2010.

  3. KayTay

    December 9, 2009 at 11:23 pm

    Congratulations Tinu! Get it gurl…I’ll should grab my own JL anytime now!

  4. Joke

    December 9, 2009 at 11:30 pm

    very impressive

  5. Joke

    December 9, 2009 at 11:34 pm

    the bags are so beautifulll

  6. gbekun

    December 9, 2009 at 11:40 pm

    uh la la. i like c’est tres belle

  7. ladi

    December 10, 2009 at 12:21 am

    TINUUUU!!!!! YEI for JL!

  8. Ink

    December 10, 2009 at 3:21 am

    these bags are NICE for the price.

  9. Bini

    December 10, 2009 at 3:37 am

    I absolutely love the bag…Looking forward for new designs 🙂 Congratulations on launching the JamesLULLY.

  10. Bola #1

    December 10, 2009 at 5:40 am

    Nice, nice, im all for fashion business entrepreneurs- best of luck!

  11. beezy

    December 10, 2009 at 7:08 am

    luv ’em!!!…. rily nyc!!!

  12. teni

    December 10, 2009 at 8:38 am

    “The JamesLULLY label might just be the end to the search of AFFORDABLE handbags”. Affordable INDEED!

  13. Rebecca Roberts

    December 10, 2009 at 9:51 am

    how much are they?

  14. dera

    December 10, 2009 at 1:42 pm

    tinu u ve done it o……………………..congrats…………….on ur success………………..

  15. fadey

    December 10, 2009 at 7:06 pm

    tinuola oluleye im so proud of u. hoping to get mine pretty soon, congrats on the launch of ur label. lookin forward to seeing more designs for 2010.kudos

  16. Dr LDN

    December 10, 2009 at 10:00 pm

    I like them a lot!!! How do I get one?

  17. ld

    December 11, 2009 at 12:11 am

    read the post nah, 100$ 30kNaira

  18. The cotton bags

    December 11, 2009 at 11:49 am

    Incredible bags 🙂

  19. dee

    December 11, 2009 at 2:42 pm

    Big ups!!! Nice job

  20. Dare

    December 18, 2009 at 12:50 am

    Nice bags! Pretty classy & unique. looking forward to 2010 and ur products.

  21. MrsD

    December 31, 2009 at 7:27 pm

    Just got my red JL days ago and I love it so…
    I have gotten loads of compliments on it as well, so I guess the designer is on the right track….

  22. kate agada

    January 6, 2010 at 12:05 am

    i can’t access the james lully website. can one purchase online?

  23. kate agada

    January 6, 2010 at 6:16 pm

    please where can one purchase the bags in uk.

  24. Sussan

    January 6, 2010 at 8:43 pm

    hey i am going to get mine asap…..pls how much are they

  25. dayo bankole

    March 30, 2010 at 10:45 pm

    Tinu this is a lovely concept, congrats….

  26. fola

    April 3, 2010 at 7:57 am

    waoooo, incredible!!! Tinu am really in love with these bags, they are cutie and nice. will like to have both. call you soon

  27. fola

    April 9, 2010 at 6:27 am


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