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What’s it like to be FABULOUS, AFRICAN & BLACK? New Mag FAB launches in February




A brand new glossy has just joined the African magazine market. FAB Magazine is a high-end Quarterly Fashion and Lifestyle print magazine with 80% African Content. The first issue of FAB Magazine – the “Music meets Fashion” issue will be on the newsstands from February 2009.

The magazine which plans to celebrate the fabulous essence of African fashion is intended for the young, aspirational, urban professional men and women and those aspiring to be like them.

FAB Magazine is the first of its kind in the African Market targeting both male and female making it a unisex fashion and lifestyle magazine.

The FAB Team comprises of Sinem Bilen-Onabanjo (Editor-in-Chief), Suby Onabanjo (Creative Director), Yoanna Pepper Okwesa (Fashion Editor), Lola Maja (Beauty Editor), Tayo Sonekan (Resident Stylist) and Familusi Akin Babajide (Publisher).

The FAB Team plans to produce a magazine that reflects everything Fabulous, African & Black. Designed to interest readers with an eye for fashion, a rich taste for culture and a desire for lifestyle, FAB Magazine will be distributed
quarterly via street vendors and local stores/bookstores.

The magazine will have 2 covers in one unit (one with a male and the
other with a female).

Definitely a refereshing concept especially on the Nigerian scene where most lifestyle magazines are aimed at either the male or female demographic. Though magazines have been published in Nigeria for several decades, the industry is yet to reach to catch up with other magazine markets around the world in terms of circulation and advertising support. Lets hope that FAB along with our other favourites can help turn the tide!

About the Editor:
Sinem Bilen-Onabanjo has studied English Language and Literature at university followed by an MA in Shakespeare at Royal Holloway College, University of London and a PhD in English at King’s College, University of London.

She has been writing professionally since 1997 and started her career
in journalism at the Turkish Cosmopolitan as a features writer and translator (from English to Turkish).

Sinem Bilen-Onabanjo has written for a range of UK, Turkish and International Publications including True Love West Africa, Canoe

Quarterly, New African Woman and Arise. She also served as Managing Editor for BHF Magazine.
Join the FAB Magazine Facebook Fan Page – HERE


  1. j3nif4

    January 19, 2010 at 10:35 am

    I can’t believe no one has commented yet???? ok, so i’ll be the first. It looks promising, so i’ll keep my fingers crossed. 80% african content aye?? we’ll see. The team line up looks good and an absolutely fab idea not to leave our male counterparts behind. One thing though, is that i pray this magazine celebrates young upcoming designers and not just the hugely successful ones. Hmmm…looking at the the first edition, it’s no longer news that 9ja babes are taking over the music scene so it’s refreshing to see them grace the cover! but emm..err…why is Kel looking like that?? i almost didn’t recognise her?? someone shoukld get her a personal trainer ASAP! and Omawunmi, don’t think this shot flattered her. (methinks she should have been on the other side,to balance the shot!)..The others aren’t bad..but must Aunty Sasha always be in the middle???

  2. Anon 722

    January 19, 2010 at 2:17 pm

    This is not the first magazine of its kind…what happened to canoe quarterly and BHF! I thought Sinem Onabanjo was the european editor but guess she jumped ship lol!

  3. gbekun

    January 19, 2010 at 6:33 pm

    everyone in this picture looks one kind except Mo’Cheddah (who looks ok) and Nneka (looks her usual self). as for the rest, its either they have a huge forehead, protruding bellies or puffy faces. the mag’s editing team no try abeg. haba!

  4. Ladi

    January 19, 2010 at 7:20 pm

    I like/ love the concept. I hope this one lasts because there are wayyy too many Nigerian magazines that start and fizzle out after a year or a few editions…


    January 19, 2010 at 9:13 pm

    Wow! i like it! its no news that Kel has put on some weight but really lets face it, the babe still looks hot regardless. i am one of her ardent fans and I have sources that have confirmed to me that she’s actually in a gym and working real hard on that physique that endeared a lot of us to her in the first place. I think they all look good and i appreciate the effect on the pictures. Who is Airis? I cannot wait to get a copy…I only hope its not 70 pages for N1,000!

  6. Myne Whitman

    January 19, 2010 at 10:23 pm

    Nice idea but this promo pic looks a bit off.

  7. Olivia Ziani

    January 20, 2010 at 4:49 am

    Love the concept!!! Hope and pray it works.

  8. luvlife

    January 20, 2010 at 6:31 am

    I absolutely concur, and this is not haterade at work, but an honest appraisal of the cover. Nneka and Mo cheddah look the best. The rest look very funny.

  9. tamaye

    January 20, 2010 at 6:33 am

    this is fabulous,,,, anyways i themed this year my year of fabulosity…
    but i wud agree with Akogun Alli about the promo picture, fab magazine can do way better…

  10. jaybee

    January 20, 2010 at 9:30 am

    Very nice concept,however i agree with everyone on kel’s puffy face,she shld pls hit d gym fast!sasha looks nice,but looks like she’s trying too hard,nneka is beautiful,airis is gorgeous and so are d rest..all the best

  11. ty

    January 22, 2010 at 8:13 am

    look at sasha looking like she d bomb, love the swag

  12. mo

    January 25, 2010 at 4:48 pm

    Def. looking forward to the mag! Another great idea…but I hope it survives. I’ll do my part to support. I love my Nneka, but her hair no ‘gree in this pic oooo.

  13. berry

    February 1, 2010 at 5:40 pm

    they all look like animation,animation its okay at least we knw its not real but this 1looks like smting beyond animation like an ugly avatar,wel i hpe thats not d front bcos its wack,picture quality-0.they look like the dresses er wearing them instead of the odar way round.who try fyne 4 d mag na Gods grace

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