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Nigerian Jewels Bling in Hollywood as Chris Aire launches the “Hollywood Glamour Collection”



ChrisAiresCollection6Jewelry designer Chris Aire unveiled a new limited-edition collection of Nigerian gold and gemstone jewelry at an exclusive event in Beverly Hills, California on the 7th of April 2010.The new collection dubbed the “Hollywood Glamour Collection“, was inspired by the concept of bringing Nigerian jewels to the world stage. The idea was conceived by Chris Aire and supported by the Nigerian Ministry of Mines and Steel Development including immediate past Minister of Mines & Steel (now Minister of Petroleum), Diezani Allison-Madueke.

The designer behind Chris Aire Fine Jewelry and Timepieces, Aire is using his new collection to pay homage to both Hollywood glamour of the 1930s and ’40s, as well as his homeland of Nigeria.
The collection features pendants, necklaces, earrings, brooches and cuff links rendered in gold with gemstones farmed in various regions of Nigeria.

According to Chris Aire, “The purpose of my partnership with the Nigeria Ministry of Mines and Steel is to bring attention to the vast and largely untapped gold and gemstone resources in Nigeria, which I hope will stimulate investments and create jobs to provide additional revenue sources for the country,” “All of the materials in my collection were mined adhering to the highest standard of world labor laws.”

Pieces in the Hollywood Glamour Collection have been crafted in white, yellow and red gold, the latter a signature metal among Aire’s designs. Meanwhile, the designs sparkle with a rainbow of gemstones, from emeralds, sapphires and amethysts to garnets, citrine, quartz, tourmaline, aquamarine, morganite and topaz. Pieces range in price from about $500 to $45,000.

Supermodels including Jessica White, Tyson Beckford and Noemie Lenoir modelled the pieces while celebrities including Oscar winner Adrien Brody, Elise Neal and Eva Marcille attended the event.
The event was hosted by hosted by Cedric the Entertainer while Nigerian superstar, D’Banj gave an entertaining performance. Robin Thicke was set to perform as well, however, he had to cancel as his wife, actress Paula Patton gave birth to their first child (A baby boy named Julian) earlier in the week.

The event also featured a silent auction offering limited-edition Chris Aire pieces, with proceeds benefitting the United States Association for UNHCR, a nonprofit that supports the United Nations Refugee Agency’s humanitarian work to protect and assist refugees around the world.

Red Carpet

Chris Aire

Chris Aire

Diezani Allison-Madueke

Minister of Petroleum, Diezani Allison-Madueke

Celine Loader, Head of Marketing & Corporate Communications for First Bank with Jermaine Jackson

Celine Loader, Head of Marketing & Corporate Communications for First Bank with Jermaine Jackson

Eva Marcelle

Eva Marcille

Actress, Elise Neil

Actress, Elise Neal

Musician Jermaine Jackson, (right) and Halima Rashid

Musician Jermaine Jackson, (right) and Halima Rashid

Cedric the Entertainer

Cedric the Entertainer

Adrien Brody

Adrien Brody

Melyssa Ford

Melyssa Ford

Evan Ross & sister, Tracee Ellis Ross

Evan Ross & sister, Tracee Ellis Ross

Rockmond Dunbar

Rockmond Dunbar

Jimmy Jean-Louis

Jimmy Jean-Louis

Performance by D’Banj
dbanj chris aireLaunch+Party+Chris+Aire+Hollywood+Glamour+yBBSCDNFBoCl

The Jewels
Chris Aire Nigeria no 2Chris Aire Nigeria 1Chris Aire Nigeria 3

Video from the “Hollywood Glamour Collection” show courtesy Fashion TV

Photo Source: Zimbio
News Source: Chris Aire & National Jeweler


  1. tralala

    April 9, 2010 at 3:30 am

    See dbanj decked out in gucci. Get it, dbanj!!!! lol

  2. Bola #1

    April 9, 2010 at 4:42 am

    so exciting, i wonder what song d-banj performed…


    April 9, 2010 at 6:51 am

    the untapped gold and gemstone resource in Nigeria…hmmmm….

    but anyway sha, NICE! Nigeria is really making a positive name for herself despite constant negative press.

  4. doremifasolatido

    April 9, 2010 at 8:28 am

    his actually in gucci head 2 toe, nice one he complemented wiv LV shades.

  5. KK

    April 9, 2010 at 10:40 am

    Suddenly and tongolo !!

  6. Wale Adeniji

    April 9, 2010 at 11:26 am

    Happy that all these i have been reading on bellanaija are coming from Nigerians and Nigeria. We have all it takes to be a great nation in the world but seems like we are cursed with bad leaders. Its been prayer upon prayer since i was born 41 years ago but up till now, it has gone from bad to worst. The slogan has alway been “e go better”. When will it actually be better? Thanks to enough is enough Nigeria puts together by the youth of the country telling them that we are tired of bad leadership. I enjoin all that crave for a great nation out of Nigeria to let’s work together for better Nigeria by allowing bad leadership come 2011. The only way we could do that is to not sit on the fence. Our paticipation is required to not allow them to rig and install one idiot and 419ier as our preseident. We need decent and upright people to lead us henceforth. We need electricity,good road network, good education,employment, housing, and all that makes life worth living. We need those that will be accountable to us and not those who will lord is over us. Until when we have this in place, being a great nation will continue to be a dream. We have lots of men and women with vision and mission but their vision and mission can’t be achieve due to no available conducive environment. Enough is indeed enough. We have the potential to be great as people and the a nation.

  7. nonye

    April 9, 2010 at 11:27 am

    Oh my God, what happened to my Eva Pigford (Eva Marcille)?? she looks harrased!

  8. duchess419

    April 9, 2010 at 1:18 pm

    Tyson Beckford, that is my own 2 words ( 2cents) however, damn dis boy is too much!!

  9. baby

    April 9, 2010 at 5:09 pm

    he performed his new single. its called “mr endowed”

  10. Omo

    April 9, 2010 at 7:50 pm

    where and how can we buy this jewelry can we get a link to an online store if there is any or a physical store anywhere in the world. I am looking for Nigerian gemstones and diamonds thanks

  11. Bola #1

    April 10, 2010 at 3:03 am

    lol, mr endowed? i gotta go listen to that one, sounds exciting

  12. Sugabelly

    April 10, 2010 at 3:22 am

    Chris Aire is a Nigerian jewelry designer but couldn’t see fit to use Nigerian models to display his Nigerian jewelry in Nigeria.


    Whatever. If you’re going to have a fashion show or a jewelry show in Nigeria why the hell are you using white models when Nigeria has a budding modeling industry that could benefit from the exposure?

    Chris Aire is just another shallow Nigerian entrepreneur that is too busy sucking up to Europeans to proudly represent his country.

    If you’re going to use Nigeria as a setting to promote your jewelry and hope that Nigerians will patronize you then you should damn well employ Nigerians instead of employing foreigners on Nigerian soil when those jobs could have gone to Nigerian models.


    • Pocahontas

      July 21, 2011 at 9:35 am

      Totally rubbish and nonsense… I support the idea of using Nigerian models too. If Chris Aire wants to show off gems from his homeland Nigeria, why not contract models locally to showcase them too? For pete’s sake, we have very beautiful models that though not in d fore front yet, they know how to do their job!!!!

  13. KK

    April 10, 2010 at 12:55 pm

    of course i was kidding 🙂

  14. tallchica

    April 10, 2010 at 4:32 pm

    …and cross-eyed. For a minute i thought twas just my eyes tricking me.


    April 10, 2010 at 6:04 pm

    i must say you’re my favorite person on BN. don’t listen or give a hoot what others think about you girl, cause you da bomb!!!
    Nigerians/Blacks are always making excuses for something, instead of listening to the truth!!
    i bet if this reoccurring trend would be taking place in Germany with German designers (for example) and they used nothing but black, asian, or latina models, don’t act like the people would complain, because we know they will.
    but when Nigerians like you and I see something wrong with it, there is an issue.
    we are full of too many excuses for our own good, that’s why this is happening and will continue to happen.

    peace & love.

  16. Betty Boop

    April 10, 2010 at 10:19 pm

    Was show not in LA?

  17. Concerned African

    April 10, 2010 at 10:22 pm

    I totally support sugabelly. If you are promoting a Nigerian jewelry line and industry you should totally use African including Nigerian models. Where were Alek Wek, Oluchi, Agbani, Liya Kebede etc. As the biggest Nigerian modelling export, Oluchi should’ve been the lead model.

    But oh no, everyone else is better than us so lets use others, especially the almighty caucasians who barely let blacks on their runways. African models barely have enough work to do in the US and this is another slap in the face by none other than our fellow Nigerians. Keep up the work to continue destroying your fellow Africans’ pysche and confidence by telling them through your actions that they are not good enough. Chris Aire, SHAME ON YOU !!!! Patronize your own……..

  18. RedHot~

    April 10, 2010 at 11:54 pm

    Ermmm..Before y’all start ranting and raving, read the post! The event took place in Beverly Hills CA so please tell me, should he have imported Nigerian models when there are models under his nose?? The idea behind your comment is a noble one but please look properly before you condemn.

  19. Sugabelly

    April 12, 2010 at 12:15 am

    Before I read anybody’s replies to my comment, let me say that I stand corrected. I was reading two posts about Chris Aire. One on this site and another one about something he did in Nigeria. I got mixed up.

    Sha sha, I was wrong. THIS event is in the United States.

    HOWEVER, Chris Aire could have STILL used Black models or Nigerian models.

  20. Chika

    April 12, 2010 at 5:49 am

    Yo, gotta say I agree with you. Where are the fellow Nigerians or Nigerian models. We gotta start supporting our own and shining the spot light on each other.

  21. Nkiru

    April 12, 2010 at 11:29 am

    I’m not sure Chris Aire is Nigerian, just for the record 🙂 I think he is sierra leonan or Senegalese, inshort, one of those other African countries. I am not sure his show was geared towards Nigeria 🙂 I think it is because Dbanj could be his spokesperson in Africa as a brand name like Mary J Blige could be for a brand in America. Yeah, some Nigerian officials got involved because of some Nigerian brand sponsorship, for example, certain banks. Nope, Chris Aire is not Nigerian; i don’t think he is 🙂

    • GODSON

      September 14, 2010 at 2:32 pm

      @ nkiru, Chris Aire is definitely Nigerian, may be i wud say d same if i didnt know him personally cos of his funny accent..Chris Aire has been designing in Hollywood for years so these models are models he is familiar with not bcos he thinks they are better than other so called African models and the show was in Hollywood not Nigeria…

  22. LOU

    April 12, 2010 at 8:01 pm

    Follow Follow. The person wey you dey follow don apologize.

  23. Yyt

    April 13, 2010 at 1:52 pm

    His IS Nigerian. He is from Uromi, in Edo state. His real last name is Iluobe. Aire is his middle name pronounce Ay-i-re. These I KNOW for a fact

  24. Yyt

    April 13, 2010 at 2:27 pm

    Please keep quiet…please. Your argument holds little water. He is showcasing Nigerian gems and used models that were easily available. He wasn’t showcasing African Jewels, models, food etc…

  25. nike

    April 13, 2010 at 8:45 pm

    who are we attracting Nigerians or the Intl world.?
    if intl world why nationalise it with Nigerian models etc
    Go for the intl supermodels aire u are on the right path


    April 14, 2010 at 7:21 am

    follow follow what?
    i don’t care if she did or didn’t…i still stand by my words and i believe they are THE TRUTH!

  27. silva

    April 14, 2010 at 10:50 pm

    He is from Edo state. i read his interview in Thisdaystyle some mnths ago….

  28. nono

    April 15, 2010 at 12:58 am

    Na wa o…so because Chris Aire is Nigerian, he should use Nigerian models. How many Nigerian people can afford his jewelry? He said he is bringing Nigerian jewelry to the world stage and not Nigerian models. And correct me if I am wrong, he has been successful in the states not Naija…Did any of you contribute to his success….If he tried to establish his business in Naija, pple would have used bad belle to finish his business. Abeg, leave him…The Americans pay his bills….no excuses…..he does not need any Naija or African model.

  29. mimi

    April 16, 2010 at 10:38 pm

    o boohoo…..seriusly,1stly il give d job 2anybody dt auditioned 4it,nd 2ndly nobody says nethng wen non african designers give african models a job.

  30. Mrs. Manczuk

    April 28, 2010 at 3:02 pm

    thanks nono and besides all that you have said, he probably used models that were available and that he could AFFORD because besides Tyson and Jessica White, the rest are not known faces to the general audience even if they are to fashionistas. Liya Kibede, Oluchi, Alek Wek probably come with a price tag that is not reasonable. He mixed up the races of those models which is better than what can be said about most designers who only want 14 yr old models that are pale, blond and size 0.

  31. the watcher

    June 23, 2010 at 3:41 am

    Chris aire is indeed Nigerian, from Edo state his last name is ‘iluobe’ Aire is his middle name.. He used to be a musician and went by the name ‘christofire’ his 1st release was titled bustin loose. just some facts for y’all

  32. sadiqolawumi

    July 17, 2010 at 1:51 pm

    Well dis is new,neva knew we had so much to offer d world.r d diamonds really from nigeria,pls where exactly so I can relocate!

  33. walex

    July 17, 2010 at 7:55 pm

    thanks nono and besides all that you have said, he probably used models that were available and that he could AFFORD because besides Tyson and Jessica White, the rest are not known faces to the general audience even if they are to fashionable. Liya Kibede, Oluchi, Alek Wek probably come with a price tag that is not reasonable. He mixed up the races of those models which is better than what can be said about most designers who only want 14 yr old models that are pale, blond and size 0.

  34. Jonathan

    July 17, 2010 at 8:01 pm

    @ Bola,He performed fall in love with Wande coal to support him,some way some how,they appreciated him, but what really matters is another 9ija is doing something great from abroad again…..we have what it takes to be the best in the world but why are we letting it slip out of us?

  35. eniafe omolayinde ololade

    July 23, 2010 at 1:45 pm

    i knew it u get mouthhhhhhhhhhhh o.nice piz

  36. Prosper Ikechukwu Egeonu

    August 4, 2010 at 4:33 pm

    Chris Aire, what we Nigerian Geologist want is a Gemological Institute of Nigeria!!This gemstones are mined here in Nigeria, then exported overseas to be cut and polished, then brought back to us to buy 50 times the price we sold to them during exportation. Infact the elite pay huge flight fares to travel to this countries and buy what was exported to them from Nigeria. Why cant we have a market for gemstones here in Nigeria?Why cant well equiped gemological laboratories be established here so that buyers from other countries can travel down here to buy this stones? Some of us here in University of Jos(geology technologist) wants this dream acheived!! Let us open our eyes.We want a GEMOLOGICAL INSTITUTE OF NIGERIA(GIN), just like we have Gemological Institute of America(GIA).Thanks and God bless. 07063696593,08027093265.

  37. jezreel

    August 24, 2010 at 8:54 pm

    but the fact is that this chris Aire guy is nigerian and from Edo State.

  38. iheanyi oji

    October 22, 2010 at 12:42 am

    This is great , love the jewels , and will support , already bought my stone watch . Love u Chris Aire

  39. obinam

    October 22, 2010 at 10:36 pm

    nice jewels.

  40. ice

    January 11, 2011 at 9:58 pm

    So, @ sugarbelly n all, you want Chris to use ‘only Naija models, where were you when International designers were using our Naija models?
    If we keep doing this, the world would neva move foward, give pple chances to prove themselves not based on where they are from, but their hardwork n persistence.
    Pls broaden your scope guys! Think globally!

  41. Deola

    February 11, 2011 at 1:49 am

    Who says chria aire does not use nigerian models check out this .. His most expensive design ever Aire’s $50million red gold halter dress modelled by Alek Wek

  42. Tiki

    March 4, 2011 at 8:50 am

    A couple of people here are being quite [email protected], u got that right! First Aire gives the job to people who audition, do you expect him to go out into the streets or make 101 personalised phone calls to Naija models, when he contract with a couple of agencies and pick and choose?
    Secondly, If every designer used only girls from their country, how fair would that be?How many Nigerian girls would be bonafide models or supermodels? Guys, this is racism, and stop thinking you are entitled to be racist because you are black. The jobs should be given on merit, regardless of what your skin color is. I agree that as a Nigerian designer he should do something to promote his country’s fashion industry, but the show was in California…give him a break! Or else open a Naija girls-only modeling agency which Naija designers can go to!

  43. Tiki

    March 4, 2011 at 8:51 am

    *…when he can contract…

  44. Aire mary

    July 6, 2011 at 2:15 am

    Indeed,chris aire is a of una wey shaw una shut una mouth.

  45. Pocahontas

    July 21, 2011 at 9:44 am

    Totally rubbish and nonsense… I support the idea of using Nigerian models too, but not in all cases.If Chris Aire wants to show off gems from his homeland Nigeria, why not contract models locally to showcase them too? For pete’s sake, we have very beautiful models that though not in d fore front yet, they know how to do their job; (which am sure he already did with his recent wrist watch advert)but then, this show was in Hollywood & for Hollywood, its expected he’d use international models but Oluchi and/or Agbani should have been amongst them too!!!

  46. Oghor clement

    March 21, 2012 at 10:50 pm

    Chris, if u are loved by every body and what u do, then u are not living. Just keep doing what projected u into the limelight such as this. Look at the big boys and girls assembled for ur show. I am proud of u.

  47. ogunsuyi kingsley

    September 12, 2012 at 10:22 pm

    chris aire is already a bless man so let no man or woman change the fact.though i don’t have his product yet but plan to have at least one someday.God bless Edo state God bless nigeria,omo n oba khator kpere,ise

  48. Ebhohimhen Ighedose Friday

    March 10, 2013 at 8:35 pm

    may God continuous to Bless You For doing this Nation pride in the world, most importantly for making our community name (Ivue Uromi) to soar in the world of Gold and Diamond. We are pride of You. Keep Your good work and good name going

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