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Grey presents “The Indispensables” – Capsule Collection for 2011



Grey – the fashion label by Obida Obi & Rukky Ladoja was chosen as one of BN Style’s “11 Young, Fabulous & Talented Designers to Watch in 2011“. As we noted in that feature, the Grey ethos is built around functionality, simplicity and lots of flair.

For their new capsule collection titled “The Indispensables“, the Grey duo stick to what they do best. We see colour block dresses such as “icon” and “the party comrade” in linen and more fanciful pieces like “marcy” (you may remember this as the dress that Dolapo Oni wore at the 2010 SMVAs. The major revelation here are the separates – “havana”, the panelled skirt that was presented in a delightful yellow shade, “jerry” – the cropped trousers and the jewel in the collection – “somebody” (first photo), a statement top that will pep up any look.
Photographer: Peter Bello Fotografi
Styling: BUBAAI (Bubu Ogisi & Adebayo Oke-Lawal)
Makeup: Olajide Adedeji
Models: Makida & Ademide

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In case you missed it, check out the video report from Grey’s “40 Shorts for 40 Men” event which took place in December 2010. Video courtesy 37thSTATE & HauTeFashionAfrica.


  1. bobbydox

    February 3, 2011 at 3:00 pm

    wow wow more success for Nigerian fashion designers

  2. ANON

    February 3, 2011 at 3:06 pm

    I love that the prices are unpretentious — wish you had put them up! N6,000 for a top? Unbelievable! LOL.

  3. Miss J

    February 3, 2011 at 3:33 pm

    Nice designs, its not i like the blue top on yellow skirt. The price is affordable as well.

  4. Peperempe

    February 3, 2011 at 3:34 pm

    The clothes for women are great. They should however think twice about the menswear bit. Those shorts are rather atrocious and shouldn’t be worn more than five metres from a beach. If one wants to design a print short for men, the items have to be tailored and clean.

  5. Lamide A.

    February 3, 2011 at 3:59 pm

    Yessss!! I love Grey. I’m definitely adding that gorgeous skirt & a couple of those dresses to my collection.

  6. Sofia

    February 3, 2011 at 4:14 pm

    Lav ittttt!!


    February 3, 2011 at 4:35 pm

    I love it! Grey has recently been one of my favs.
    Makida Moke models very well!

    • Blossom

      February 3, 2011 at 6:39 pm

      Yeah. But the other girl is so amateur, tho! :p


      February 4, 2011 at 2:18 am

      I wouldn’t say she is amateur, she just doesn’t stick out to me like Makida Moka does.


    February 3, 2011 at 4:38 pm

    oh yeah…
    not really feeling the male shorts….i agree with peperempe

  9. jmayaki11

    February 3, 2011 at 4:53 pm

    Wre r u guys seeing the prices?

  10. Aina

    February 3, 2011 at 6:13 pm

    Grey rocks! And those shorts sold out by the time I got there, so they must be doing something right!

    • D.O.T.M.H.

      February 4, 2011 at 12:56 am

      It’s follow follow!! You’ll see, they won’t wear it


      February 4, 2011 at 2:22 am


  11. yoyo

    February 3, 2011 at 6:33 pm

    BUBUAAI styled the shit outta this shoot!!! wth

  12. BC

    February 3, 2011 at 7:14 pm

    They don’t look very well made. Me no like…..

  13. Chibaby

    February 3, 2011 at 7:22 pm

    I like the yellow dress with ruffles and the yelllow skirt.

  14. Miss Prada

    February 4, 2011 at 4:54 am

    Wheeee Love Grey!!

  15. teetee

    February 4, 2011 at 5:50 am

    Bubaai! Amazingggg styling

  16. chioma

    February 4, 2011 at 7:19 am

    What’s with all the head gear?…Just colors, nothing more!

  17. MeAloneIndeed

    February 4, 2011 at 7:54 am

    Grey rocks!!!!

    And please Ademide has a lot of practicing to do…damn…
    The makeup throws the styling off a lot. Great accessories though!

    Love GREY! Or did I say that already? lol

  18. Albert

    February 4, 2011 at 11:31 am

    This is some fly shit

  19. DeSignMAn

    February 4, 2011 at 1:22 pm

    Awesome stuff!!! GREY are amazing! I agree definitely the ones to watch!

    Ademide Adefarasin is ridiculously gorgeous!! EEeeyaaaah oh! some people are just blessed!
    @MeAloneIndeed oya lets see your skills @ modelling, before u tell someone to practice do better urself first.


  20. French Naira

    February 4, 2011 at 2:50 pm


  21. bukainzo

    February 4, 2011 at 3:04 pm

    We rock at grey. To all u haters start ur own label and letz see how talented u really are. To the duo keep up the good work

    • FM

      February 4, 2011 at 9:47 pm

      with all d positive comments i c here pls stop creating imaginary haters for urself madam

  22. Nife

    February 4, 2011 at 3:22 pm


  23. Lonpe

    February 4, 2011 at 4:11 pm

    i love the color palette and some of designs.The clothes dont look well made, but i am sure with time they will improve the quality!

  24. sharon

    February 4, 2011 at 5:18 pm

    I love ur cloth designs, u are so good wit wat u do

  25. funke bucknor-obruthe

    February 4, 2011 at 9:05 pm

    grey grey


    February 5, 2011 at 3:23 am

    just when you think you haven’t drilled that “hater talk” into their heads enough.
    just because someone doesn’t like something doesn’t make them haters! gosh, is this rocket science?!
    I’m sure you people shouting “haters” like everything in this world….

  27. jumie

    February 5, 2011 at 11:23 am

    …but seriously africa is still behind, all these clothes arent different from what h and m and other high street stores have for 25 pounds, and here its being celebrated like its some top designs. we trying though and we will get there someday.

  28. JustJuice

    February 5, 2011 at 8:03 pm

    This is nice!

  29. mbabazi

    February 6, 2011 at 5:31 pm

    nice designs especially the little frocks. how affordable in dollars are these clothes. African designers should consider having the exclusive range and the affordable ones and not just go for high end prices.

  30. loli

    February 7, 2011 at 7:17 am

    @ AMAKA well said. Ppl r diff. This page is for ppl 2 express themselves. Gud or bad, “deal wiv it”

  31. valentyn blacksmith

    February 10, 2011 at 2:10 am

    avant garde…the pieces re adventurous

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