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#lightupnigeria, Nmachi Jidenma, Wild Fusion & Banky W honoured as Sowambe Announces Winners for their first-ever Social Media Awards



After two weeks of intense voting and heightened excitement, Sowambe announces the winners for the first-ever Sowambe Awards for Social Media. Sowambe is simply an acronym for – Social Web Addicts in Media, Business and Entertainment. In the Yoruba language, ‘sowambe?’ means “are you there?”. So we’re asking: Are you there? Are you in the social media space? Are you a social web addict?

Here’s the full list of top social web addicts in Media, Business and Entertainment for the last one year:

Best Social Aggregation Tool

Best Micro-Blogging Platform

Best Social Networking Site

Best Social Media Job Site

Best Social Media Thinker/Influencer
Adeola Kayode ( (Winner)

Dayo Adefila (1st Runner-up)

Abasiama Idaresit (2nd Runner-up)

Best Social Media TV/Radio Station
The Beat 99.9 FM

Best Social Media Activist
‘Gbenga Sesan

Best Social Media Site

Best Social Media Newspaper

Best Social Media Politician
Babatunde Fashola (Winner)

Nuhu Ribadu (1st runner-up)

Goodluck Jonathan (2nd runner-up)

Best Social Media Celebrity
Banky W (Winner)

D’banj (1st Runner-up)

MI (2nd Runner-up)

Best Social Media Personality
Nmachi Jidenma

Best Use of Facebook (Personal Brand)
Goodluck Jonathan

Best Use of Facebook (Corporate Brand)
Samsung Mobile

Best Use of Twitter (Personal Brand)
Eldee The Don – @eldeethedon

Best Use of Twitter (Corporate Brand)
Arik Air – @arikair (Winner)

UBA Group – @ubagroup (1st Runner-up)

GTBank – @gtbank (2nd Runner-up)

Best Use of Youtube (Corporate Brand)
Oceanic Bank

Best Ad Campaign on Facebook
The Experience 2010

Best Digital Media Agency
Wild Fusion (

Best Twitter Trend


  1. Tiki

    March 4, 2011 at 6:17 pm

    First to comment, yay!!
    Congrats to winners…now, how do I get on the list? coz I’m a SOWAMBE!

  2. Tiki

    March 4, 2011 at 6:18 pm

    *SOWAMBE fan!*
    so can they do a ‘biggest blogger’ category please?

  3. mary007

    March 4, 2011 at 6:42 pm

    BN you brought this news to us still

  4. polka

    March 4, 2011 at 7:21 pm

    Ok.. so this is EXTREMELY redundant.. so who physically collected the award for facebook and twitter?? Na real wa o… Nigerians have really run out of events to spend money on.. geez!!!!!

    • ebi

      March 4, 2011 at 9:29 pm

      totally agree with you

    • mbabazi

      March 6, 2011 at 6:43 pm

      totally agree ,the concept of the awards needs to be what happens when facebook wins in Nigeria,maybe they should try Nigerian made applications..

  5. MyNewName

    March 4, 2011 at 8:18 pm

    IT’S A LIEEEEE!!!!! WHAT HAPPENED TO DON JAZZY?!?!?!?!?!?!?!?! IDJA!!!!!!!!

  6. bobbydox

    March 4, 2011 at 8:27 pm

    ok ok congrats to them they do deserve it

  7. FM

    March 4, 2011 at 8:49 pm

    not feeling this,sorry…..i understand the importance of acknowledging ppls effort but d packaging is zero…

  8. P

    March 4, 2011 at 9:27 pm

    Nmachiiiiii!!! You are as beautiful as you’re inspiring. Congrats!

  9. uchechi

    March 4, 2011 at 9:55 pm

    I’m impressed on the use of social media tools in Nigeria. Keep it up!!!

  10. deyinka

    March 4, 2011 at 10:50 pm

    omotola has the highest amount of friends on facebook …what happened to that??????Don jazzy has the highest amound of ffs on twitter where is that???? this is so fake joor!

  11. tosin o

    March 5, 2011 at 5:21 am

    what happened to BELLANAIJA? I believe this site deserves some kinda recognition…..this is rubbish psheeewwwww!!!!

  12. F Double

    March 5, 2011 at 8:24 am

    It’s quite sad to see Nigerian youths inheriting this yeye habit of celebrating mediocrity from our parents.
    One is worried for the future when people have nothing better to do with their time than to organise such inane awards.

    It’s really sad.


    March 5, 2011 at 1:00 pm

    lol. yawn.

  14. IyawoBankyWNumer0Uno

    March 5, 2011 at 6:00 pm

    Nmachi!!! you are absolutely amazing you truly deserve this !!!!

  15. Nice to have Gbenga Sesan on the list!

  16. Demilade

    March 5, 2011 at 10:12 pm

    WHY IS DBANJ EVEN NOMINATED?? Does he tweet?

    DON BABA J!!! all d wayyyyyyyyyyyyyyyyyyy

  17. lolz!

    March 5, 2011 at 10:12 pm

    pschew..Dbanj was nominated???!!!..this is hilarious..abegi jor..the guy hardly tweets sef..

  18. Richard Chidike | Africanary

    March 6, 2011 at 11:31 am

    It’s good to see some old and new acts making it to the list…. This some that some young ones are been recognized.

  19. Pingback: TechLoy ≡ Announcing Nigeria’s Best Use of Social Media at #SowambeAwards

  20. Eb'rahim

    March 10, 2011 at 11:26 am

    Yet another Award. iRep for Social Media in Nigeria and this list aint genuine. Do you guys know about Klout Score? Google it. It will save us all a lot of stress. At least with that we can know who the Real Influencers are. And just so you know WildFusion aint what they say they are. They claim to represent facebook in Nigeria, the same way the a Minister credited Mr President for bringing facebook to Nigeria. Just ask facebook

    Best use of Twitter for Eldee? Its not about Number/frequency of Tweets. Its about Engagement. Why talk (Tweet) when no one is listening. The Award rigthly belongs to TosynBucknor. She has an engaged followership. Thats how we measure in Social Media. Engagement. Not just Tweets.

    Best Ad Campaign to The Experience? First all, what kind of Category is that. Secondly, how do you know if an Ad Campaign is the best. You dont have the back end analytics to measure the Click Through Rate (CTR). Ask any certified Google Adword Analyst the world over, they’ll tell you thats the Only way to measure Ad Campaign effectiveness.

    Best use of Facebook to Samsung? I monitored the Samsung campaign from start till now. The page only grew when they launched their Samsung App challenge campaign. Call that engagement marketing. A good campaign should be able to run Auto. Just with normal/regular interaction apps. Checkout GTBank, Ariel, Always thats what Social Media Marketing should look like. Samsung its great though. But its not the best.

    You are not, you cant and you wont be in a position to reward facebook and Twitter. To start with before you can reward my comments as the best, then you would have compared it to others. Who did you compare Facebook & Twitter to?

    Adeola kayode is not even averagely active on Facebook and twitter, so the hell is he the top influencer. Some of us had follow Social Media in Nigeria for three Years now, and the Award should have gone to TosynBucknor. She wild on Facebook (launch and executed alot of event via facebook), she’s the First Nigerian in Nigeria to launch her private SocialNetwork Site on etc etc she even has several active Twitter Accounts.

    And I strongly believe Nmachi should have won bets Advocacy not personality. Did you guys even research at all. She started the entire from zero to what it is now on Social Media, she’s on her fourth user interface now, with no ATL support. Gbenga started via ATL first.

    Am pissed you guys just rushed into this award without researching.

    iRep for Social Media in Nigeria, and this aint it.
    Eb’rahim Durosimi
    Social Media Strategist/Social Copywriter
    Contagious Group

  21. Jen

    May 26, 2011 at 9:34 am

    Congrats Nmachi!

    Best Social Media Personality
    Nmachi Jidenma

  22. proiettore Bewinner prezzi

    February 27, 2020 at 2:51 am

    Guestposting seems like the best option when promoting your YKown blog

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