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L’Espace is Open! Watch “Love, L’Espace” the Debut TV Commercial featuring Oreka Godis, Ebuka Obi-Uchendu, Lynxxx & Beverly Naya

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This weekend, L’Espace, the brand new fashion and lifestyle retail concept store by the LPM team launched in Lagos. The opening event was a private preview showcase with fashion insiders on the guestlist.
While we work on bringing you photos from the event, here is an exclusive first look at the debut TV Commercial for L’Espace.

The TVC stars Oreka Godis, Ebuka Obi-Uchendu, Lynxxx and Beverly Naya

Love, L’Espace from L’Espace By LPM on Vimeo.

Visit L’Espace
19A Olosa Street,
Off Karimu Kotun Street,
Victoria Island,
Lagos

83 Comments

  1. pepe

    December 23, 2011 at 9:15 am

    err. what did we just watch?
    am i the only one that didn’t understand it. Lynxx, oreka, beverly nd ebuka canoodling and wetin come happen? whats the story line?
    geez! someone enlighten me pls. how does L’espace come in?
    Blind celebrity endorsement,if you ask me. we saw the celebrities face,but nothing was said or shown about the brand itself except the logo shown randomly at the beginning and end of the film.
    Who the hell was the director?

    • nkem minaj

      December 26, 2011 at 2:32 am

      the director just did opax!!! this commercial makes absolutely no sense…if you go by what a tv commercial is supposed to deliver, which is for the consumers to take action…tis is a mere short film or some sort of hype material…not a commercial…thank you!

    • chiangel

      December 28, 2011 at 3:48 pm

      LMBO!!!

    • nubie

      December 31, 2011 at 2:38 am

      say it again! pretty pointless ad if you ask me..

    • ToniA

      January 16, 2012 at 11:52 pm

      LMAO! Here’s what I got from this and what I think they’re trying to say: They were all dressed really well. So I guess the way you dress brings some sort of class into your life. I think they emphasize the clothing thing when Beverly can’t decide on what to wear. Or maybe I’m just trying too hard to understand, lol. Either way, they all look good and it’s nice entertainment. You may not get the video but you’ll probably remember it the next time you hear L’espace. I guess it’s just a teaser to get people to know their name.

  2. chipsy

    December 23, 2011 at 9:15 am

    x___x

    • drogue

      December 23, 2011 at 9:31 am

      what does that mean?

  3. LindsayLohan

    December 23, 2011 at 9:27 am

    Great story line… Questionable quality…

  4. iya oloja

    December 23, 2011 at 9:44 am

    hmm….not sure what i think yet.

  5. Ure

    December 23, 2011 at 9:56 am

    I can only see fine boys and girls oh!

  6. Samantha

    December 23, 2011 at 10:08 am

    Love it… Now that’s how to advertise your fashion….!

  7. E

    December 23, 2011 at 10:27 am

    Guys need to go back to the drawing board and add some narration. Had to guess at what they were advertising. A nice hotel? Retsurant? Marriage counselling… Could be anything

    • L.A Chick

      December 23, 2011 at 12:03 pm

      Totally agree! Hot guys and pretty babes but based on this video no one can tell what the heck they are advertising!

    • Tosin

      December 23, 2011 at 9:59 pm

      Gotta love how we’re all professionals now,everyone attempting to critique media like experts haha 🙂 (I’m not assuming that you’re not a professional o btw lol).

      Despite any flaws, one thing is certain : This advert has effectively delivered the name ” L’Espace ” to Nigerian Cyber Citizenry and maybe they indeed set out working against being put in a specific box. This allows the advert to be relevant long after L’Espace may have moved on from their initial entrepreneurial endeavour (fashion and lifestyle retail) to another.

      Also, like many lifestyle outlets, they’ve endeavoured to transcend the label of being just a retail store.

    • non professional opinion

      December 24, 2011 at 11:40 am

      The end product is for the consumer and the consumer is saying the message is lost on them. Long term objectives aside, consumers need to know what they are being invited to spend their money on TODAY. L’espace can produce the “marriage counseling ” advert when that becomes part of their offering.

    • Dosumu

      December 25, 2011 at 1:05 am

      your point being o_O

    • yankeeboy

      December 27, 2011 at 2:27 pm

      So what is L’espace and what exactly are they advertising? I’m a layman so I will hit up Wiki for a definition:

      “Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action.”

      And the resulting action we should take? Continue to appreciate Orekas utter and undisputed sexiness?

    • Nma

      December 24, 2011 at 2:19 am

      LOL @ Marriage Counseling. I agee with u tho. I actually watched the video before reading Bella’s description and i thought it was an advert for a resort….plus the name (L’escape) made it seem more like so.

      Nice concept…but it needs a bit more focus.

    • tam

      January 20, 2012 at 12:54 pm

      lol…still clueless, def nt hotel cos dats a 1004 flat…

  8. sassycassie

    December 23, 2011 at 10:34 am

    okkkkkkkkkkkkkkkkkkkkkkk

  9. Sammy

    December 23, 2011 at 10:51 am

    @ Samantha i 2nd u on that. Job well done.

  10. Janice

    December 23, 2011 at 11:18 am

    Beverley naya is so pretty! She looked gorgeous in the yellow dress, but I agree with other comments, I don’t see what the advert has to do with the fashion? P.s lynxxx is a fineeeeeee boy! Confam utunuuuuu!

  11. dipi

    December 23, 2011 at 11:21 am

    I don’t know what that was about but I guess we’ll find out soon

  12. MelonX

    December 23, 2011 at 11:38 am

    Good idea, but they should’ve rehearsed a little more before taping. The wardrobe scene could have been better in slow motion. The host couple didn’t act natural. 🙂

  13. Written

    December 23, 2011 at 12:54 pm

    Ah! Just a little bit of tidying up and this wouldve been perfect. So they get all dressed up to….??? And the end looks like they didn’t have enough flutes even though it could be that the host lady doesn’t drink… Good job still.

  14. speakeasy

    December 23, 2011 at 1:02 pm

    Nice……. i like the mystery behind it all…..in terms of u not really knowing what its about! sometimes things dont always look good in black n white…….. and i hv to say Lynxxx is soooo manly!!! he seems so strong and mature….. i actually want to meet this dude!

    kudos to the LPM crew

  15. Sonya O

    December 23, 2011 at 1:05 pm

    I love it! Beautiful people and fashion. All Nigerian??? Beverly Naya and that Lynxxx baba *fans self* HAWWWTNESS

  16. Radical

    December 23, 2011 at 1:12 pm

    Beautiful…Al that’s missing is a tag line….would have sealed it all together amazingly. “L’Espace…..were shopping comes to life” or “L’Espace….your wardrobes companion”

  17. chi chi

    December 23, 2011 at 1:55 pm

    aw. jealous me. dis is sooo good.

  18. Shosho

    December 23, 2011 at 1:59 pm

    This is nonsensical.

  19. hussler

    December 23, 2011 at 2:26 pm

    smart advert…not so conventional.

  20. DrLy

    December 23, 2011 at 3:14 pm

    if i saw this ad on tv nd without bella’s description i wudnt be able to guess what on earth they are advertising…..that said and done tho..LYNXXX is breathtaking!!!.. he excudes a great deal of masculinity!!

  21. Lagos Boy

    December 23, 2011 at 3:28 pm

    o_O

  22. QC

    December 23, 2011 at 3:57 pm

    Commercial is silly and too long. Who has time these days to sit through his foolishness 🙁

    • NoNon

      December 23, 2011 at 4:27 pm

      You’ve obviously sat (or stood, you might have done on your BB with its studded case) through it. You’ve also spared some of your precious time to grace this comments thread with your distinguished majesty, complete with an emoticon.

    • Ogg

      December 23, 2011 at 8:30 pm

      HaHa well said NoNon

  23. bisoye

    December 23, 2011 at 4:25 pm

    I think it’s a great fashion commercial but its sooo long!!!

  24. konnie

    December 23, 2011 at 5:14 pm

    ??????? what was that all about? Fine models/actors though…
    the script lost the plot

  25. spicy

    December 23, 2011 at 5:28 pm

    i don’t geddit……

  26. dee

    December 23, 2011 at 7:50 pm

    most irritating advert

  27. mee2

    December 23, 2011 at 8:01 pm

    ???????????

  28. trickalist

    December 23, 2011 at 8:33 pm

    i love naija…same 5-7 people, get all the opportunities and overexposure. you must roll in a certain click to get opporunties in that lagos else you are almost hopeless. that said, these folks thinks that just slapping Ebuka, Lynxx, Oreka in there is dope enough. errrrm…epic fail. i dont get what you are advertising besides showing us your already overexposed friends. try again. toodles!

    • A

      December 25, 2011 at 10:13 pm

      So true!

    • Gidi

      December 25, 2011 at 10:53 pm

      I just tire. same old faces everywhere. even some of the faces have questionable talent in the areas they are excelling.

  29. 9ja gal

    December 23, 2011 at 8:52 pm

    OK! First, I never noticed that Ebuka is THIS good looking! The broda is FYNNEEEE! As always LYNXXX is SEXY as hell! CHOOOOIII!..and I just died! LOL! Bev is gorg too!

  30. Evilicious

    December 23, 2011 at 9:04 pm

    All I have to say is tha lynxxx is hott!! Wat??!!

  31. Mimi

    December 23, 2011 at 10:12 pm

    seriously?????

  32. missy

    December 23, 2011 at 11:16 pm

    aww im drooling over lynxx, that guy can get it anyday. oreka and lynxx would make a nice couple tho.

  33. Brittle Paper

    December 24, 2011 at 12:03 am

    It’s not that complicated. Cute people wearing cool stuff and hanging out. The music was awful, the acting was not to great. But the concept is pretty clear. Don’t why people are complaining about confusion.
    http://brittlepaper.com/

  34. AnonymousPesin

    December 24, 2011 at 3:21 am

    Damn! Hot men! errr comment about the commercial? all I see is hot men…..

    • trickalist

      December 24, 2011 at 6:28 pm

      yes that’s what they hope y’all will notice. as usual, some of you see familiar faces and your thirst for quality and objectivity flies out of the window

    • AnonymousPesin

      December 28, 2011 at 6:28 am

      Please elaborate…. I’m not based in Naija so I could care less about L’Espace (no offense). I come to bellanaija to feast my eyes on what’s going on at home and YES! Hot men. I could care less about familiar faces, quality and objectivity for now.

  35. AnonymousPesin

    December 24, 2011 at 3:41 am

    btw: whatever this video is supposed to be, that obnoxious chain on the yellow dress messed up the damn video

    • boohoo

      December 28, 2011 at 11:15 pm

      I AGREE,THE YELLOW DRESS WAS OK WITHOUT THE CHAIN.THATS WHAT HAPPENS WHEN YOU HAVE TOO MANY IGBO PEOPLE IN A ROOM.LOL!RUBBISH AD,WASTE OF OR GOOD SENSE.

    • adaku

      January 12, 2012 at 12:21 am

      LOL…You ain’t right for that “too many igbo people in a room” comment!! although i did literally LOL when i first read it (and yes i’m igbo) 🙂

  36. Ms. jayee

    December 24, 2011 at 9:16 am

    Okay so are they trying to depict a lifestyle other that just clothes? It’s neither here nor there. I agree with someone who said they would have rehearsed more and maybe they would have added more “flesh” to the story line. But in all, it’s a new direction for the Nigerian fashion/entertainment scene. Well done.

  37. teMe

    December 24, 2011 at 11:26 am

    WHO WROTE THE STORY LINE???? OGA YOU NO SELL MARKET O!!!

  38. Naijagodfada

    December 24, 2011 at 6:58 pm

    Sorry 2 say d advert is kinda daft, didn’t get d relation to fashion, but it was good and lovely to look at, beautiful cast, Oreos is actually attractive, well done to the production team, but I just can’t relate this to d concept of lespace. Hope my feedback wasn’t toooo harsh

  39. Love for Africa

    December 24, 2011 at 7:05 pm

    Seriously??!! I mean, where is the branding?How does this relate to a shop?Where is the promise of a great retail experience?Girls, you really need to pull this ad and fire your branding consultant…this is not doing your amazing business idea any favours at all…

  40. ashi

    December 24, 2011 at 7:11 pm

    well….aside from the fact lynx looks hella cute and I adore that yellow drapey dress…I would have nothing to say. The concept was ok but
    http://www.ironyofashi.blogspot.com

  41. mimsie

    December 24, 2011 at 7:31 pm

    i didnt even notice d girls! got ma eyes fixed on ebuka and lynxxx *fans myself* my my!

  42. onecertainlady

    December 24, 2011 at 8:04 pm

    emmm…bellanaija barely post my comments…so i’ll try to be syrupy nice this time…its just not possible- the commercial sucks! on the plus side, Lynxxx is super hawt !

  43. Bey

    December 24, 2011 at 11:44 pm

    I’m so loving Beverly Naya in this video! The babe is hawwt! Fabulousity!

  44. Missy

    December 24, 2011 at 11:45 pm

    That Beverly is so petite and cute! Would love to see her in more movies tho’…. Nice!

  45. Purpleicious Babe

    December 25, 2011 at 12:43 am

    the dudes in the vid are HOTTTTTT….

    LYNXX HEAD IS PROBABLY SO BIG RYT NOW.. HE is on point..

    didnt get the video.. but sha acknowledges fine boys..

    May I use this opportunity to wish BN TEAM AND THE READERS a wonderful merry joyous CHRISTMAS… BN U HAVE DONE WELL, CONGRATULATION, I PRAY U WILL CONTINUE TO RECEIVE MANY MORE CONTRACTS IN THE COMING YEAR AND YOUR BUSINESS IDEA WILL CONTINUE TO GROW FROM STRENGTH TO STRENGTH….

    GOD BLESS UR HANDIWORK..

    As for the faithfull readers…. 2012 KEEP IT COMING………..

    May we have many reasons to be thankful and grateful and to share many more special moments…… AMEN.

    Love from me. God is love… (happy smiles).

  46. allen

    December 25, 2011 at 2:37 am

    LMAOOOOO sh*t makes no sense

  47. Obi

    December 25, 2011 at 5:58 pm

    @non professional opinion … You said it right. If the consumer does not “get it” then any $10million is as good as a hanging pant. As much as BN readers (myself included) sometimes air opinions just for the sake of airing something, when people honestly say they cannot understand a message, then perhaps the messenger needs to reword/ rephrase.

  48. obi-talk

    December 25, 2011 at 10:11 pm

    From the ad I understand that it is trying to portray a certain lifestyle, clothes or fashion but it doesn’t relate to anything shopping experience though.

    However I do not know if the ladies read all of these comments (which is sort of public opinion) before they launch on TV. I’m sure they can improve on this ad.

  49. Capt Naya

    December 28, 2011 at 4:26 pm

    LOOOL I’m tempted to call anyone that didn’t understand this ad a Dundee United fan…L’Espace is a fashion retail store….the ladies were trying out n displaying clothes from there…..simple, short, on point…a 4 year old in yankee will even understand it *sigh*

    • lami

      December 29, 2011 at 5:12 pm

      why not have both ladies go to a L’Espace store and pick out dresses from various collection in d store for dinner with their men, and since u av so much time on your hands you could show d ladies get ready and show each man’s reaction after he sees his lady. End it with four of them on a dinner table toasting to the “good life” and a catch phase at the end like ” L’Espace, Love, Passion,Fashion……”

  50. ennkayy

    December 28, 2011 at 5:36 pm

    The dresses looked horrible especially the yellow, what’s up with super skinny chiks in over sized clothes? the first girl had nappy roots – did not understand the hair.. then the advert? no sense no direction…

  51. angel eyes

    December 29, 2011 at 9:45 am

    all i can see is lynxx cuddling oreka……..im soooo jealous…………..lynxx is super hawwwwwwwtttttttttttt

  52. lami

    December 29, 2011 at 4:54 pm

    ok, this is just a waste of time,great video quality but horrible storyline as in this is too bad, it lacks creativity!!! totally literal nonsense. Plus Lynxxx stop been hawt since he hit that girl…. –

    Great video quality but the storyline lacks creativity, i mean it makes no sense at all. The clothes look very very tacky. lynxxx stopped been hawt when he hit that girl in his video. Its all wrong wrong wrong.

    -+

  53. Babe

    December 30, 2011 at 12:22 am

    HOnestly enjoyed the commentary more tahn the commercial LOOOOOOOOOL

  54. Ngozi

    December 30, 2011 at 5:41 pm

    Pardon me but the only part of this video that ‘advertised’ their collection was when she tried out the yellow dress (and half traditional one)…………i don’t get, Fine boys sha lol

  55. chizzy brizzy

    December 31, 2011 at 2:30 am

    wat really is d commercial about, a couple getting dressed to drink wine in their own living room…………. no creativity, no story line. besides what are they advertising?

  56. Folake

    December 31, 2011 at 6:04 am

    Rubbish!! Nonesense

  57. Desiimurl #SuperProducer Desekere

    December 31, 2011 at 6:59 am

    some lady said – LYNXX HEAD IS PROBABLY SO BIG RYT NOW…, s/o her ….
    . #teamRUNDATRAX s/o 2 my hommie Lynxxx & Oreka (Big Famz) !!

  58. lipglossmaffia

    January 1, 2012 at 3:41 am

    im sorry but ,wat were dey selling????i watched it three times already,can someone jus explain to me,wat dey r selling?!?!

    • Ngozi

      January 2, 2012 at 1:20 pm

      they are selling fine men lol

  59. Teefah

    January 24, 2012 at 1:14 pm

    This ad is horrible…OMG! What is it about? Whta re they doing? You are not advertising anything here….you are jsut showcasing people.

  60. Eme

    February 25, 2012 at 5:27 pm

    These guys…sigh….hawtnesss!!

  61. mach

    May 29, 2012 at 12:43 pm

    am sure this prob made more sense on paper

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