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Vlisco presents “Silent Empire” – View the Ad Campaign Images & Video

BellaNaija.com

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It’s the first Vlisco collection of 2012 and we’ll love to know what you think about this one. For their last ad campaign, Vlisco decided to explore an alternative approach with fashion illustrations. This time, it’s back to photography for Silent Empire.
We can definitely spot the Asian influence with the styling.

For more information, visit www.vlisco.com

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Vlisco launches its new Silent Empire collection in February 2012. The inspiration for the collection comes from the hidden secrets and gentle formality of a distant place, in line with Vlisco’s aim of meeting different cultures and incorporating various surprising elements from around the world into its designs in 2012.

Cultural inspiration
The Silent Empire collection was inspired by a culture that is both hauntingly familiar and incredibly foreign. Imagine the quiet drama of a frozen opera. A world with fading colours and gentle blossoms, with silent temples and soft whispers. Where clothing often features formal tailoring and plenty of pleats. Reinterpreted for Vlisco, this creates a witty new world, a tempered storm, where exaggerated touches and bold designs are beautifully balanced through the power of subtleness.

Bold patterns, muted colours
The fabric designs of the Silent Empire collection feature daring graphic patterns, toned down by a colour palette of muted earth tones. The careful use of bright blue and lime green touches bring the designs to life. Foreign influences show themselves in the intricate layering of details in the patterns, adding a touch of playfulness.

Luxury Editions, fashion and accessories
The fabric collection also comes in various Luxury Editions. These fabrics are embellished with exclusive details, such as intricate embroidery, shimmering gold thread, sophisticated sequins and sparkly Swarovski crystals, adding a touch of extravagance to any outfit. The Silent Empire Luxury Editions and a range of fashion and accessories based on the Silent Empire fabric designs will be available at select Vlisco Boutiques and the Vlisco website from February 2012.

Communications campaign
The communications campaign, photographed by Miep Jukkema, shows a serene environment in powdery white shades, with a foreign-looking skyline in the background. In the campaign, the model is wearing avant garde fashions made with Silent Empire fabrics. The clothing and styling used in the campaign clearly show that the range’s cultural roots lie in a far-away world.

45 Comments

  1. just me

    February 7, 2012 at 6:48 am

    Warrisdis!???!? 😮

  2. Truth Teller

    February 7, 2012 at 6:59 am

    I’ll pass.

  3. Truth be told

    February 7, 2012 at 7:14 am

    who are the designers for vlisco? them try. i like their concepts usually even though the dresses are hardly wearable. I guess that’s just what it is,… art.

    • t

      February 7, 2012 at 7:46 pm

      MORE truth be told: I believe Vlisco’s emphasis is on advertising the fabric not the design!

    • hateunrealisticpple

      February 22, 2012 at 11:07 am

      EXACTLY!!! you got the logic…cos Vlisco makes hollandais wax, they are not designers

  4. Truth be told

    February 7, 2012 at 7:15 am

    btw, their fabrics are always top notch though

  5. no dignity

    February 7, 2012 at 7:23 am

    Hmmmmm!!!

  6. Lola

    February 7, 2012 at 7:32 am

    I love the brown one that looks like adire. Very nice

  7. Critic

    February 7, 2012 at 8:10 am

    this vlisco designers sha!!!!!!

  8. christy

    February 7, 2012 at 8:15 am

    black s beautiful. wen wil a fat black woman eva hve a chance to model n ds soil?

  9. Triangle

    February 7, 2012 at 9:20 am

    http://cdn.bellanaija.com/wp-content/uploads/2012/02/Silent-Empire-Vlisco-February-2012-BellaNaija-015.jpg this was the best. If she had stood, the style would have been at my tailor’s now. LOL. looks beautiful

  10. XoXo

    February 7, 2012 at 9:39 am

    This is what I call “Eccentric” Fashion

  11. Bolanle

    February 7, 2012 at 10:08 am

    I think the whole point of these designs is to show what you can do with ankara fabric and having a bigger vision. Most fashion designs you see on the catwalk are not meant for personal wear because they are not practical however they are meant to inspire and set the trend for the new seasons designs!!!

    So i would say i love every design above, very out there! 😀

  12. BukiOni

    February 7, 2012 at 10:11 am

    The craftmanship on these pieces is amazing and really let the fabric shine.
    http://www.emblemofbeauty.blogspot.com

  13. Lady G

    February 7, 2012 at 10:43 am

    La france.
    La petit Amina.
    Qui, Ces Amina.
    Congrats.

    La felicitation.

  14. Dorsiee

    February 7, 2012 at 10:49 am

    Vlisco is definitely the best!

  15. Lue

    February 7, 2012 at 10:58 am

  16. Turn turn turner

    February 7, 2012 at 11:25 am

    Fabrics are cool. Designs are even cooler, even if they’re mostly unwearable.

    Model kinda looks like ANTM’s Yaya, no?

  17. ester

    February 7, 2012 at 11:39 am

  18. Oma

    February 7, 2012 at 12:03 pm

    Exquisite quality fabric.
    Not sure about the styles though.
    http://lifethroughomaseyes.blogspot.com

  19. Mariaah

    February 7, 2012 at 12:30 pm

    I don’t get why pple still ask “what is this” when they see the Vlisco ad.. Its the print design they advertising not the actual design of the dresses.. Get with the program pple!!

  20. keepinganeyeonthings

    February 7, 2012 at 2:45 pm

    where can i buy vlisco? i am forever seeing their ads but no store, no stockists, no website. abi they no wan sell??

    • Tiki

      February 7, 2012 at 3:37 pm

      Check out their online website, you can even purchase online.

      ION, loving all of de stuff! Vlisco makes me wanna wear Ankara everyday, to everywhere.

  21. Zuri Perle

    February 7, 2012 at 2:52 pm

    Inspiring 🙂

  22. Adun

    February 7, 2012 at 4:59 pm

    Love this collection! WOW! Intelligent Ankara use + the shoes + hair etc all go together with the empire theme – would be looking out for this brand, interesting to see how they bring the concept of nigerian empire to light….as this is pretty much oriental based but love it all the same….

  23. ashi

    February 7, 2012 at 5:18 pm

    wow! they can never disappoint*, I wish the materials were as bold as the last campaign though but I still love them!
    http://www.ironyofashi.blogspot.com

  24. Purpleicious Babe

    February 7, 2012 at 6:47 pm

    African Geisha girls ohhh…funny

  25. Bangor chic

    February 7, 2012 at 10:32 pm

    kudos to the designer…I love it!

  26. Ib

    February 8, 2012 at 6:58 am

    Vlisco my vlisco…ahhh,love of my life,u are my friend

  27. ally

    February 8, 2012 at 10:11 am

    Lovin the geisha and origami influences in the styling….wow! It’s true the emphasis is on the print design and not the styles but you can pick a detail from one style and translate it into your own wearable version.Fabulous prints! That’s why we like to save up and treat ourselves to a Vlisco occassionally eh, ladies?

  28. HRS

    February 8, 2012 at 11:00 am

    Yeah, the emphasis is on the fabric. Vlisco Fabric on point (y) as always, design, rara o >:/ I wonder what they use to hold this clothes like that, nna mehn, stay and starch go finish!…lol..

  29. CaRaMeL SeXy NoNi

    February 8, 2012 at 5:43 pm

    Dont like it, i fink they all look like Rags…….who in their rite sense goes out dressed like this, i fink dey went over the top with d design sha (my opinion)

  30. CaRaMeL SeXy NoNi

    February 8, 2012 at 5:45 pm

    like the material doe

  31. Ikenna11

    February 9, 2012 at 6:14 pm

    Love the different designs. I don’t think they want us to go and make an exact copy of any of the designs cos some of them are not practical. The essence of the advert is to show us what you can achieve with their fabric, if only you would let your imagination roam.

  32. MyView

    February 10, 2012 at 9:38 pm

    I always love when they come out with these, I think every design is both creative and gorgeous.

  33. mother of2

    February 13, 2012 at 1:54 am

    Absolutely beautiful and inspiring. Just gorgeous. I can really see myself using some of these fabrics for long skirts.

    For those who don’t get the designs… take a look at the runway shows for the late Steve McQueen. He used to put Antelope horns and netting on his models. That does not mean you should wear his dresses with horns on your head. Its all about art and making an overall impression.

    But to each his own. I loved it.

  34. Addy

    February 13, 2012 at 12:38 pm

    I need access into the head of the designer. I need to explore his imaginations.

  35. aviation headsets

    February 14, 2012 at 12:42 pm

    obviously like your web site but you have to take a look at the spelling on several of your posts. Many of them are rife with spelling issues and I to find it very bothersome to tell the truth then again I’ll definitely come again again.

  36. dobis

    February 17, 2012 at 2:47 pm

    Na wa o! di 1 don pass fashion. R dese really wearable? Vlisco’s beginning 2 look outrageously weird

  37. ukamaka

    February 17, 2012 at 2:55 pm

    I loved

  38. wisper

    February 17, 2012 at 9:35 pm

    radical designs, just d way i love them! kudos

  39. haifa

    February 20, 2012 at 4:41 pm

    love the entire concept………lovely

  40. kimbim

    February 24, 2012 at 6:36 pm

  41. rose

    February 25, 2012 at 3:38 pm

    Lovely! They always have the nicest piece of fabrics.

  42. Francesca

    February 27, 2012 at 8:19 pm

    Great use of fabric. It doesn’t quite strike me as a ready-to-wear collection but the designs are beautiful

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