The Nigerian Music Industry had some sort of renaissance in the Mid-2000’s when Nigerians at home and abroad, in the diaspora, started really listening to our home-grown talent and supporting our Nigerian acts more fervently.
Obi Asika, CEO of Storm 360, had an interview with Russell Southwood of SmartMonkey TV conducted in August 2012, here in Lagos, where he gives further insight into the growth of our Nigerian music industry – speaks on the past, present and future of the Nigerian Music Industry – when Nigerians switched to listening to their own music and why this happened; the impact of the music – bringing people together and boosting their confidence; how music cuts across all divides; how Nigerian artists took possession of hip-hop; and the economic scale of the music industry
Did you know?
- They insisted that 75% of the music playlisted during the Big Brother Nigeria Show was Nigerian, from the show itself to the eviction shows and parties..
- Collaborating with Mnet, they were able to get about a hundred Nigerian Videos onto the Channel O platform.
- Although he lobbied very hard, when MTV Base launched in about 2005, they were not very many Nigerian videos of good enough quality to be on the platform.
Check on it.