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Nigerian Cosmetics, Hair & Beauty Company, Hartland Beauty Supply Opens Flagship Store in Abuja – Introduces “Divina by HBS” Make-Up Line



On Saturday 10th November 2012, Hartland Beauty Supply (HBS) was officially commissioned and opened up to the Nigerian public. The event also doubled as the official launch of “DIVINA by HBS” make-up line.

The launching which held at the flagship Store on 72B Aminu Kano Crescent, Wuse 2, Abuja, was anchored by Helen Paul a.k.a Tatafo of “Jara”. According to a rep from HBS, the event was witnessed by some of the crème de la crème of the Nigerian society, it was chaired by ever charming Senator of the Federal Republic of Nigeria, Daisy Danjuma and supported by eminent personalities.

In her remark at the event, the founder of Hartland Beauty Supply,  Thelma Abu Inu-Umoru expressed her joy and deep appreciation to God and everyone who attended for the realization of her dream. She was also supported by her wonderful and loving husband, Abu Inu-Umoru, Chairman of Setraco Nigeria Limited who was the Chief Host of the occasion.

The major sponsors for the event were OAK events and ULO Construction, whose Chairman,  Uche Okpunor graced the event. Other personalities in attendance during the occasion include Ambassador Sifawu Inu-Umoru Momoh, Grace Ihonvere, Mike Ezuruonye, Stella Damasus, Chuddy K, Youngest Old Man, Charles Inojie, Chinelo Chukwura (Most Beautiful Girl in Abuja 2012), Stella Charles (Miss Abuja 2011). The event was coloured by different showpiece of beauty such as Runway Expo, free make over and host of other activities. The music to spice the occasion was dished out by Kiss FM’s D.J Bombay.


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Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at


  1. Anon

    December 16, 2012 at 1:25 am

    Mrs. Danjuma. Too fine and good doctors too.

  2. T

    December 16, 2012 at 2:54 am

    It looks like it was a good event but I’m just wondering what a senator has to do with hair but hey everyone has fun right?

    • ada

      December 16, 2012 at 11:04 am

      I agree with u

  3. Boundllad

    December 16, 2012 at 3:22 am

    That woman’s lacefront sha is serious (the one in black with the mic). Nice event overall.

  4. iamfascinating

    December 16, 2012 at 6:42 am

    pretty Senator.

  5. osezy

    December 16, 2012 at 7:14 am

    Lovely. http:/

  6. chizo

    December 16, 2012 at 9:00 am

    Mike is a cute dude

  7. nene

    December 16, 2012 at 2:49 pm

    daisy danjuma is ever beautiful with lovely skin. stella should get rid of big ugly hairstyles, they make her look bad.

  8. xoxo

    December 16, 2012 at 2:59 pm

    Daisy isn’t a Senator anymore. She did not return with this present administration.

    BN please correct that.

  9. cathy

    December 16, 2012 at 4:22 pm

    oh mike you too fine oh

  10. Nkechi

    December 16, 2012 at 6:19 pm×600.jpg beautiful yellow dress just lose the neckpiece and the shoes and you are good wedges, peep toes or slingbacks would look great with that outfit

  11. Creamy_Amie

    December 16, 2012 at 8:38 pm

    I guess they had fun….


    December 16, 2012 at 10:35 pm

    Great evenr

  13. ravenmortal

    December 17, 2012 at 4:28 am

    only in nigeria would you find the opening of a beauty supply store to such fanfare! Senators, movie stars and red carpet? Please.

    • bidibang

      December 18, 2012 at 2:39 am

      lol….raven ur wicked o…but it is true…we have our priorities misplaced…hahahahahah but i guess we always look for a reason to cook food and drink alcohol. did you know that no one drinks as much as nigerians drink?

  14. koko

    December 17, 2012 at 12:21 pm

    dats my boss the ever preety senator daisy…….

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