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BN Exclusive: All the Inside Scoop from the Guess Fashion Day at Social Media Week Lagos curated by BN Style | Ijeoma Ndekwu, Mai Atafo, Abiola Aloba, Isoken Ogiemwonyi, Ezinne Chinkata, Adaku Ufere & More!



On Thursday 21st of February 2013, BellaNaija Style curated an amazing fusion of technology and fashion at the GUESS Fashion Day during Social Media Week Lagos.

The day-long event took place at the Porsche Centre in Victoria Island. The Porsche Centre lobby was transformed into different sections for the events of the day and who could forget all the luxurious Porsche cars. It was an interactive platform for bloggers, media personnel  stylists and fashionistas to come together to discuss the synergistic relationship between fashion and social media.

The day kicked off when the first set of panelists were cued to begin their session. It was tagged “Blogging My Way to the Bank: Lifestyle & Fashion Blogging As a Profitable Business“. The panel comprised of Bella Naija Style Editor-At-Large and CEO of Redrick PR, Ijeoma Ndekwu who served as the moderator of the session; Adaku Ufere of Third World Profashional and Abiola Aloba of Maestro Media. It was an upbeat and interesting discussion as Ijeoma posed the major concerns of bloggers. Issues like imitation in blogging and the different tools that could be used to propagate blog presence, such as having a media kit and using and to grow your business rallied up a lot of comments and contributions.

Ijeoma Ndekwu, Abiola Aloba and Adaku Ufere

Ijeoma Ndekwu, Abiola Aloba and Adaku Ufere

A little controversy sparked during the Q&A when a guest questioned the legitimacy of certain posts seen on fashion blogs. The apparent issue was whether or not bloggers mislead their audience when reviewing items from paid content on their blogs. Adaku put it to rest that a blogger has the right to decide which content goes up on his or her blog, and sponsored content must be identified as such, as is in her case.

Adaku Ufere

Adaku Ufere

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After much deliberation on the issue, brunch was finally served. Glasses of juice, cups of coffee and hors d’oeuvres filled the room as the second batch of panelists prepared to get quizzed on “Retailing African Fashion in the Social Media Era“. This session was moderated by Lead Fashion Consultant of Zinkata and Genevieve Magazine Fashion Editor, Ezinne Chinkata with Nana Serwa Kankam of 5th and Quansah, Isoken Ogiemwonyi of L’Espace and Latasha Ngwube, Editor at Vanguard Allure and CEO of FashionPRerogative.

The panel discussion tackled issues relating to retailing African fashion and explored the various roles of social media in the African fashion retailing industry. The panelists highlighted platforms like Keek, Instagram, Twitter and Facebook as strong avenues to creating brand awareness for retailers. They also pointed out that not all media platforms work for everyone. You need to tailor the platforms you use to meet your customer requirements.

Latasha, Ezinne Chinkata, Isoke Ogiemwomyi and Nana Serwa Kankam

Latasha Ngwube, Ezinne Chinkata, Isoken Ogiemwonyi and Nana Serwa Kankam

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Launching and executing a successful social media campaign – The African Fashion Case Study” closed the sessions for the day. It consisted of successful fashion designers and Media persons in Nigeria who shared their insights on the business of fashion and its relation to the social media. The moderator Bukky Kabiri-Whyte of Bobby Taylor Consulting drilled the panelists; Ayotomi Rotimi of clothing brand Xclamations, Zara Okpara the PR Executive for Jewel By Lisa, Veronica Ebie-Odeka of Vane Style & Vane-Style Showroom and designers Wana Sambo and Mai Atafo. This was a very interesting panel discussion especially given the diverse backgrounds of the panelists. Panelists discussed subjects on brand media presence in the fashion and design world, transferring online customers to physical customers and the issue of African fashion getting lost in the fast paced twitter platform using their brands as case studies.

Bukky, Ayo, Zara Okpara, Wana Sambo, Veronica and Mai Atafo

Bukky Kabiri-Whyte, Ayotimi Rotimi, Zara Okpara, Wana Sambo, Veronica Ebie-Odeka and Mai Atafo

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Uche Pedro (2)

Uche Pedro, Founder –

A Lagos fashion networking event wouldn’t be complete without a few cocktails and some fashion. The Guess cocktail party commenced with drinks and models outfitted by GUESS. Music boomed courtesy of DJ Neptune and Lagos fashions finest came out to bring the event to a fabulous close.

Informative, laid back and fabulous was in the theme for the evening and if you happened to miss it, which I hope isn’t the case, check out all the fabulous people who came out for drinks and networking. GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija040GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija105GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija042GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija044GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija045GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija043GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija050GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija051GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija056GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija049

Abiola Aloba and friend

Abiola Aloba and Michael Wagner

Noble Igwe and Adake Odeka

Noble Igwe and Adake Ufere

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Michelle Dede

Wana Udobang & Michelle Dede

The event was filled with people from all over who came out to support Fashion and SMW…see all the beautiful faces

Ijeoma Ndekwu

Ijeoma Ndekwu

Latasha and Ezinne Chinkata

Latasha Ngwube and Ezinne Chinkata

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Akinlotu Fisayo and Jennifer

Akinlotu Fisayo

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Steve Babaeko

Steve Babaeko

Mai and Scott

Mai and Scott

Latasha Ngwube

Latasha Ngwube

Isoken Ogiemwonyi

Isoken Ogiemwonyi

Ayotomi Rotimi

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Ijeoma Ndekwu

Ijeoma Ndekwu

Adaku Ufere

Adaku Ufere


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Wana and Veronica

Wana and Veronica

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Florence Amerly Adu

Florence Amerly Adu

Dorothy Ugeonu

Dorothy Ugeonu

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IAN and Wana Sambo

Ian and Wana Sambo

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Chioma and friend

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O'tosin Ajibade

O’tosin Ajibade of Olorisupergal

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Oyindamola Oney-Ogundeyi

Honey Ogundeyi

Olubukki Akanbi

Olubukki Akanbi

Mai Atafo and Scott Oritsejemineyin Igbene

Mai Atafo and Scott Oritsejemineyin Igbene

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Noble and friend

Mai Atafo

Mai Atafo

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Jennifer Obiuwevbi

Jennifer Obiuwevbi

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Yets Asika

Yets Asika

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Uche Nnaji

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Tope Omai

Tope Omai

Guess Fashion Day at SMW Lagos Cocktail Event – Strike a Pose

Latasha and Adaku Odeka

Latasha and Adaku Ufere



Tara and Isoken

Tara Fela Durotoyeand Isoken


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Ebuka Obi Uchendu

Ebuka Obi Uchendu

Emeh Achanga (MissPetiteNigeria)

Emeh Achanga (MissPetiteNigeria)

The models’ beautiful make up was courtesy of House of Tara

Check out the cool models who showcased clothes from GUESS (my fav is the red & black see-through dress. Love it!)


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GUESS Models

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The GUESS Models and Tara Orekelewa

The GUESS Models and Tara Fela-Durotoye

The GUESS Models with Ebuka Obi Uchendu

The GUESS Models with Ebuka Obi Uchendu

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Photo Credit: Kola Oshalusi for Insigna, TEJ Pictures, Third World Profashional and Maestro Media


  1. Bleed blue

    February 28, 2013 at 9:57 am

    Mai Atafo is all kinds of fiiiiiiiiiiiiiiiiine!!!!

    • random

      March 1, 2013 at 9:16 am

      Mahhhn, sister girl, PREACH!

  2. Mz Socially Awkward...

    February 28, 2013 at 2:59 pm

    Dear Ijeoma Ndekwu – your outfit is giving me life. Trust that I shall be replicating it in similar form sometime soon.

    And Wana Sambo needs to sow that her ankara blazer into my life, I have so much use for it. Nigerian people in general are so stylish! Just wanna raid all their wardrobes. Have to say, I’m always motivated when I see how stylish people in Naija are, it helps me not to “dull”; just because oyibo people no send demselves no mean say I suppose join them dey wear all that grey on top black with them.

    And LOL at that babe in the photo with Noble. Why, na? You for just stand up straight, you’ve now drawn more attention to the height difference by bending your knees like that.

    • laide

      March 1, 2013 at 11:59 am

      lmao…i knw rite…following oynbo pple can have a negative effect on someone’s dress sense..i sometyms like it tho…no pressure! lol

    • Bleed blue

      March 1, 2013 at 4:29 pm

      Lol…Mz Socially Awkward…after reading your posts here and there, why do I feel like I know where you’re domiciled? Oya I don’t want to sound like a stalker but this curiousity is driving me up the bend…just say yay or nay…Do these places mean anything to you? Union Square? Bon Accord? Trinity?

    • Aey

      March 2, 2013 at 2:47 am

      lol @ those names. bon accord? trinity? union square? ha, that’s my zonesssss! pls identify urself! lol

    • Mz Socially Awkward...

      March 3, 2013 at 12:05 am

      @ Bleed blue – Yay 🙂

    • Maxi woman

      March 3, 2013 at 5:54 pm

      Awwwwww Mz Socially Awkward and Aey, this cyber bonding is tough oh but alas it’s all we can offer each other innit… Fear of inviting weirdos by identifying one’s self…is the beginning of wisdom…

      You know what? Eff it! I’ll be at Starbucks union square on Tuesday night 7pm-ish…then off to cineworld to see This is 40…I’ll be the one in skinnies and a very bright orange hoodie… 😉

    • Bleed blue

      March 3, 2013 at 6:47 pm

      ‘Twas me oh! Using my friend’s iPad and forgot to amend her “maxi woman” user name.

    • Mz Socially Awkward....

      March 11, 2013 at 9:59 pm

      Ewo, just realised you dropped a response. BN you need a community forum on your site! I was ill all of last week. Sick, ehn! So, unfortunately missed a potentially good meeting of BN-Commenters 🙁 I shall stalk you bit on this site and see if a second opportunity might arise. And no, I’m not a crazy person 🙂

  3. Traditionalbay

    February 28, 2013 at 3:12 pm



    February 28, 2013 at 3:15 pm

    lovely event…

  5. nich

    February 28, 2013 at 3:18 pm

    uche of bellanaija is really beautiful……………honestly i rate bellanaija the best nigerian website outside linda ikeji, and blog forum nairaland.

  6. fashionLagos

    February 28, 2013 at 3:28 pm

    Everyone looks so chic!

  7. obitalk

    February 28, 2013 at 3:38 pm

    very nice

  8. meeT

    February 28, 2013 at 3:39 pm

    Uche na fine girl o…see cheekbones!

  9. fashionLagos

    February 28, 2013 at 3:44 pm

    I disagree with Adaku “that a blogger has the right to put up what he or she likes, as is in her case, and then it is up to the reader to decide whether or not to follow suit”. When a blogger puts up a sponsored post, it should be disclosed to the blog audience that it is indeed, paid content. When you put a product/service on a personal blog, readers assume that the blogger actually uses the product and is only sharing their genuine love of the product with them. You should be transparent and let your audience know that you were paid to “love” the products. Anything less than this, is dishonest and unethical.


      February 28, 2013 at 4:08 pm

      I completely agree

    • Jolla

      February 28, 2013 at 4:12 pm

      My thots exactly!

    • xoxo

      February 28, 2013 at 6:35 pm

      Yea, you have a point. Same thing with Twitter, when celebs (american ones) post a tweet they disclose if its and ad by adding “ad” at the end of the tweet. I guess same disclose should apply to blogs

    • Anon

      February 28, 2013 at 8:43 pm

      Can someone tell that to Miss LindaIkeji?

    • Adaku

      March 1, 2013 at 5:29 pm

      Hi FashionLagos, for clarification, only a snippet of the entire response was published here. At the panel I went on to say when I post paid content, I have the phrase “Sponsored Post” written under the post so I can let my readers know that even if its a product I endorse, I still received paymment for posting it. Thanks.

    • Sisieko

      March 2, 2013 at 12:42 pm

      Daks nwannem, i knew there had to be more to your response that was published. Go ahead girl!!!!

  10. joy

    February 28, 2013 at 4:11 pm

    Beautifu people

  11. joy

    February 28, 2013 at 4:11 pm


  12. koko

    February 28, 2013 at 4:50 pm

    A kaleidoscope of people and colors. Interesting.

  13. Mandies

    February 28, 2013 at 5:00 pm


  14. @ajiriavae

    February 28, 2013 at 5:12 pm

    Unfortunately for me, I was unable to attend what was obviously a very informative event. Does anybody know if there are any texts or videos online on each discussion?

  15. jcsgrl

    February 28, 2013 at 6:12 pm

    Bella Naija tooo bad! U keep raising the standard. Nne jisike. You make me proud to be an ibo girl. Keep raising the flag.

  16. Madam the Madam

    February 28, 2013 at 6:31 pm

    Uche Pedro is a real natural beauty. Not too much make-up and extras, and still looks great.

    Ijeoma Ndekwu is so cute! Wearing the heck out of that outfit.

    Looked like a nice and well attended event overall. Kudos.


    February 28, 2013 at 7:02 pm

    This is classy…didn’t see weaves flying here n there. Good job guys.


    February 28, 2013 at 7:47 pm

    I love that most of the women have their natural hair or braids! Refreshing and Uche of BN is gorgeous!

  19. Neni Stone

    February 28, 2013 at 9:40 pm

    It was indeed a wonderful experience. Totally enjoyed it!

  20. Tincan

    February 28, 2013 at 9:51 pm

    I kinda like this crowd – arty chic comes to mind. Uche P look gorgeous.

    Is Bukky K-W the same as Bukky G-T?

    Dear Father, please could I have this hair for Christmas?

    I know you are able to do all things so I thank you in advance.

  21. D Fairy GodSister

    February 28, 2013 at 9:57 pm

    Uche Pedro and Ijeoma Ndekwu look amazing!!! I just love Wana, strong, beautiful, talented chic!
    Dear Latasha, you cannot be blonde; surely there’s another hair colour you can try.

    • Latasha

      March 6, 2013 at 4:46 pm

      Dear whatever you call yourself, you actually haven’t seen anything yet.

  22. Couture By Makioba

    February 28, 2013 at 11:45 pm

    Well I enjoyed myself that day with all the arguments and posing for the camera….lol

  23. bny-bola

    February 28, 2013 at 11:51 pm

    everyone looks so artsy colourful chic elegant classy! love it love it love it! i see many naija girls ditching the Brazilian hair! beautiful people! i love naija

  24. morenike

    March 1, 2013 at 2:17 am

    Looks fabulous ….

  25. Ada

    March 1, 2013 at 3:32 am

    I wonder why the most controversial blogger, Linda ikeji was not invited to this forum. I guess they would still be going at it till this moment. I also think one major topic to have been discussed is the issue of journalism and blogging, bcos one can easily be mistaken for the other, or are they the same thing? That being said, this is very laudable and should be held more often.

    Latasha is a big beautiful girl, sitting on stage or whatever, she should have just worn pants. I imagine she must have been tugging at that skirt all the time she was up, and maestromedia, it is highly unprofessional, unethical and uncouth to be engaged in a discussion and use your phone, that’s why people have PA’s to attend to important messages when you’re occupied.

    • nnenne

      March 1, 2013 at 10:25 am

      my thoughts too. wonder why she was left out.

    • Latasha

      March 6, 2013 at 4:58 pm

      Thanks dear but like you rightly said, it’s all in your imagination. I had such NO moments and was perfectly aware that my well rounded and robust thighs were on display….it was after all a short dress. Let’s ignore the fact that it’s actually a dress and not a skirt as you kindly pointed out and having searched through the pictures, couldn’t find a single one to back up your theory.

  26. William

    March 1, 2013 at 4:16 am

    A Pic of Uche finally!!!!!!!! I’m guessing we will see more of Her this year.

  27. lolly

    March 1, 2013 at 9:37 am

    @tincan, yup Bukky is married now, Bukky G.T is her maiden name

  28. Priscy

    March 1, 2013 at 10:18 am

    Uche P….u are very VERY beautiful.

  29. Aduke

    March 1, 2013 at 10:33 am

    Uche Pedro u’r a BEAUTY!!!!!!! 🙂

  30. gem ma

    March 1, 2013 at 11:06 am

    linda ikeji was invited as a guest speaker but i guesss she couldn’t make it.

  31. BlackMagic Babe

    March 1, 2013 at 5:25 pm

    @ gem ma how did u know…Uche is so beauty,and she doesn’t make much noise,but I didn’t see ur full pix thou,may be u have K-leg…awwwww…clean crowd

  32. Abimbola Dare

    March 1, 2013 at 5:38 pm

    Sammy D… loving the hair.!
    Ehime, Tope..kisses. Sigh. Times like this I so miss naija. A wealth of opportunities!
    Uche looks amazing as well.

  33. Nigeriangurl

    March 1, 2013 at 6:50 pm

    Uche Pedro is pretty right……..nothing out of the ordinary.

  34. Its an anonymous comment!

    March 1, 2013 at 9:43 pm

    BUt middle part hair styles are not for everyone though!

  35. janet murikira

    March 2, 2013 at 10:28 am

    Yeah to @Adaku – go girl! Energy law maven ! Now that’s who id point at when they scream ‘personal branding’ ! I agree with the aspect of posting products and endorsing them; readers of ur blog will naturally assume u have used them.Infact i think there should be a law to this effect…. to protect readers who go out and trust a product because of a personal endorsement .Personal endorsements are a responsibility. That said…. babe is on fire!!! #Team ThirdWorldP !

  36. #jus sayin'.me

    March 2, 2013 at 6:57 pm

    errrrmmmmmm…….lovely mix! buh Ebuka can i plz ask the only question on my mind this night “Whats wrong?” wats wiv the shirt….those SHOES or should i say mountain climber boots. Ur hot, clean and a ladies gentleman….i fink its ohk to just leave it at that and not trespass” dnt let this “jus back from greeting the eskimos” look ever occur again. Thanks

  37. Stephanie N

    March 2, 2013 at 8:53 pm

    Wow! Those models! And that red&black dress *_*<3

  38. damepenelpoe

    March 3, 2013 at 4:11 pm

    Get a stylist Isoken Ogiemwonyi.

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