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BN Exclusive: All the Inside Scoop from the Guess Fashion Day at Social Media Week Lagos curated by BN Style | Ijeoma Ndekwu, Mai Atafo, Abiola Aloba, Isoken Ogiemwonyi, Ezinne Chinkata, Adaku Ufere & More!

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On Thursday 21st of February 2013, BellaNaija Style curated an amazing fusion of technology and fashion at the GUESS Fashion Day during Social Media Week Lagos.

The day-long event took place at the Porsche Centre in Victoria Island. The Porsche Centre lobby was transformed into different sections for the events of the day and who could forget all the luxurious Porsche cars. It was an interactive platform for bloggers, media personnel  stylists and fashionistas to come together to discuss the synergistic relationship between fashion and social media.

The day kicked off when the first set of panelists were cued to begin their session. It was tagged “Blogging My Way to the Bank: Lifestyle & Fashion Blogging As a Profitable Business“. The panel comprised of Bella Naija Style Editor-At-Large and CEO of Redrick PR, Ijeoma Ndekwu who served as the moderator of the session; Adaku Ufere of Third World Profashional and Abiola Aloba of Maestro Media. It was an upbeat and interesting discussion as Ijeoma posed the major concerns of bloggers. Issues like imitation in blogging and the different tools that could be used to propagate blog presence, such as having a media kit and using FashionTraffic.com and Jumia.com to grow your business rallied up a lot of comments and contributions.

Ijeoma Ndekwu, Abiola Aloba and Adaku Ufere

Ijeoma Ndekwu, Abiola Aloba and Adaku Ufere

A little controversy sparked during the Q&A when a guest questioned the legitimacy of certain posts seen on fashion blogs. The apparent issue was whether or not bloggers mislead their audience when reviewing items from paid content on their blogs. Adaku put it to rest that a blogger has the right to decide which content goes up on his or her blog, and sponsored content must be identified as such, as is in her case.

Adaku Ufere

Adaku Ufere

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After much deliberation on the issue, brunch was finally served. Glasses of juice, cups of coffee and hors d’oeuvres filled the room as the second batch of panelists prepared to get quizzed on “Retailing African Fashion in the Social Media Era“. This session was moderated by Lead Fashion Consultant of Zinkata and Genevieve Magazine Fashion Editor, Ezinne Chinkata with Nana Serwa Kankam of 5th and Quansah, Isoken Ogiemwonyi of L’Espace and Latasha Ngwube, Editor at Vanguard Allure and CEO of FashionPRerogative.

The panel discussion tackled issues relating to retailing African fashion and explored the various roles of social media in the African fashion retailing industry. The panelists highlighted platforms like Keek, Instagram, Twitter and Facebook as strong avenues to creating brand awareness for retailers. They also pointed out that not all media platforms work for everyone. You need to tailor the platforms you use to meet your customer requirements.

Latasha, Ezinne Chinkata, Isoke Ogiemwomyi and Nana Serwa Kankam

Latasha Ngwube, Ezinne Chinkata, Isoken Ogiemwonyi and Nana Serwa Kankam

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Launching and executing a successful social media campaign – The African Fashion Case Study” closed the sessions for the day. It consisted of successful fashion designers and Media persons in Nigeria who shared their insights on the business of fashion and its relation to the social media. The moderator Bukky Kabiri-Whyte of Bobby Taylor Consulting drilled the panelists; Ayotomi Rotimi of clothing brand Xclamations, Zara Okpara the PR Executive for Jewel By Lisa, Veronica Ebie-Odeka of Vane Style & Vane-Style Showroom and designers Wana Sambo and Mai Atafo. This was a very interesting panel discussion especially given the diverse backgrounds of the panelists. Panelists discussed subjects on brand media presence in the fashion and design world, transferring online customers to physical customers and the issue of African fashion getting lost in the fast paced twitter platform using their brands as case studies.

Bukky, Ayo, Zara Okpara, Wana Sambo, Veronica and Mai Atafo

Bukky Kabiri-Whyte, Ayotimi Rotimi, Zara Okpara, Wana Sambo, Veronica Ebie-Odeka and Mai Atafo

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Uche Pedro (2)

Uche Pedro, Founder – BellaNaija.com

A Lagos fashion networking event wouldn’t be complete without a few cocktails and some fashion. The Guess cocktail party commenced with drinks and models outfitted by GUESS. Music boomed courtesy of DJ Neptune and Lagos fashions finest came out to bring the event to a fabulous close.

Informative, laid back and fabulous was in the theme for the evening and if you happened to miss it, which I hope isn’t the case, check out all the fabulous people who came out for drinks and networking. GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija040GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija105GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija042GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija044GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija045GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija043GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija050GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija051GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija056GUESS Fashion Day SMW Day4 - February 2013 - BellaNaija049

Abiola Aloba and friend

Abiola Aloba and Michael Wagner

Noble Igwe and Adake Odeka

Noble Igwe and Adake Ufere

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Michelle Dede

Wana Udobang & Michelle Dede

The event was filled with people from all over who came out to support Fashion and SMW…see all the beautiful faces

Ijeoma Ndekwu

Ijeoma Ndekwu

Latasha and Ezinne Chinkata

Latasha Ngwube and Ezinne Chinkata

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Akinlotu Fisayo and Jennifer

Akinlotu Fisayo

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Steve Babaeko

Steve Babaeko

Mai and Scott

Mai and Scott

Latasha Ngwube

Latasha Ngwube

Isoken Ogiemwonyi

Isoken Ogiemwonyi

Ayotomi Rotimi

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Ijeoma Ndekwu

Ijeoma Ndekwu

Adaku Ufere

Adaku Ufere

 

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Wana and Veronica

Wana and Veronica

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Florence Amerly Adu

Florence Amerly Adu

Dorothy Ugeonu

Dorothy Ugeonu

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Delphine

Delphine

IAN and Wana Sambo

Ian and Wana Sambo

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Chioma and friend

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O'tosin Ajibade

O’tosin Ajibade of Olorisupergal

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Oyindamola Oney-Ogundeyi

Honey Ogundeyi

Olubukki Akanbi

Olubukki Akanbi

Mai Atafo and Scott Oritsejemineyin Igbene

Mai Atafo and Scott Oritsejemineyin Igbene

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Noble and friend

Mai Atafo

Mai Atafo

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Jennifer Obiuwevbi

Jennifer Obiuwevbi

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Yets Asika

Yets Asika

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Uche Nnaji

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Tope Omai

Tope Omai

Guess Fashion Day at SMW Lagos Cocktail Event – Strike a Pose

Latasha and Adaku Odeka

Latasha and Adaku Ufere

 

 

Tara and Isoken

Tara Fela Durotoyeand Isoken

 

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Ebuka Obi Uchendu

Ebuka Obi Uchendu

Emeh Achanga (MissPetiteNigeria)

Emeh Achanga (MissPetiteNigeria)

The models’ beautiful make up was courtesy of House of Tara

Check out the cool models who showcased clothes from GUESS (my fav is the red & black see-through dress. Love it!)

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GUESS Models

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The GUESS Models and Tara Orekelewa

The GUESS Models and Tara Fela-Durotoye

The GUESS Models with Ebuka Obi Uchendu

The GUESS Models with Ebuka Obi Uchendu

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Photo Credit: Kola Oshalusi for Insigna, TEJ Pictures, Third World Profashional and Maestro Media

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