BlackBerry launched the BlackBerry 10 platform in Nigeria on the 7th of March 2013 with a press conference in the morning and an evening launch event.
Both events were attended by BlackBerry’s senior regional management team Robert Bose – Regional Managing Director for Middle East and Africa, Waldi Wepener – Managing Director – East, Central and West Africa and Roger Enright – Senior Vice President for Product Management.
Over 60 media and bloggers attended the press conference and attendees were given the opportunity to win three BlackBerry Z10 devices in a raffle draw and also experience the Z10 and interact with BlackBerry staff and local application developers in a dedicated BlackBerry Experience Center. BlackBerry’s partnership plan with Lagos State Government to develop Lagos Apps Lab was also announced at the press conference.
The evening event was attended by Carrier partners, Distributing partners, Retail partners, Media, BlackBerry youth ambassadors, Nigerian BlackBerry VIP advocates and Lagos State Government officials.