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Inspire & Be Inspired! House of TARA gives back with “100 Voices” Project



House of TARA 100 Voices - BellaNaija - April2013
Make up and beauty brand House of TARA is celebrating and showing appreciation for their Beauty Representatives with a new campaign – The House of TARA 100 Voices. Known for their passion for empowering women, House of TARA is using this campaign to empower and motivate Beauty Reps by giving them an opportunity to tell their stories to the world. These Reps come from different parts of Nigeria and range from students to mothers to housewives to business owners.

Tara Fela-Durotoye recognises that the perception of young women in Nigeria is highly negative and wants take this opportunity to showcase these women who are a perfect example of enterprising women. She wants to share their stories to bring hope to others across the world.

This amazing campaign starts with the House of TARA Beauty Reps sending in their inspiring stories which will be read by a group of inspiring Nigerian women such as Abike Dabiri, Cynthia Umoru (the young female farmer), Toyosi Akerele, Uche Pedro of, Adesuwa Oyenokwe, Funke Bucknor-Obruthe, Ibukun Awosika, Tosyn Bucknor and more.

100 Voices - BellaNaija - April2013002

All stories will be published in a coffee table book titled “100 VOICES”. Stories will also be published on tote bags that will be given out to the Beauty Reps to use for their businesses. A select few of the Beauty Reps will be taken on a star creating drive with an all expense paid trip from any part of Nigerian to Lagos courtesy of House of TARA. They will be accommodated in a luxurious hotel where they will be pampered and will take part in photo shoots and video interviews.Their stories will also be shared on social media platforms like and Linda Ikeji.

The House of TARA 100 Voices campaign is a platform created not only to appreciate the beauty reps but to inspire and empower Nigerian women and youths as well.
100 Voices - BellaNaija - April2013001

For more information and enquiries on the 100 voices project visit

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. Slim

    April 25, 2013 at 5:46 pm

    Does brows !!!!!!!NOOOOOO

    • Italian Princess

      April 25, 2013 at 6:43 pm

      Your problem with spelling and or grammar !!!!!!!NOOOOOO

    • Slim

      April 26, 2013 at 7:35 am


    • Slim

      April 26, 2013 at 7:37 am



    April 25, 2013 at 6:24 pm

    This is amazing!!! I definitely admire this brand and it’s creator! KUDOS house of TARA!!

  3. Tess

    April 25, 2013 at 6:59 pm

    Really great idea, there is nothing like giving back especially to those who can’t repay you. Bless you Tara.

  4. ayo

    April 25, 2013 at 7:07 pm

    This is a great idea! But how will the selected participants benefit from the proceeds of the coffee book sales? I think house of Tara should compensate them for their stories.

  5. ebrufles

    April 25, 2013 at 8:13 pm

    nice but is it just me the ad campaign picture the make-up looks patchy

    • Me

      April 26, 2013 at 7:36 am

      It def does!

  6. eebony

    April 26, 2013 at 12:22 am

    yea…Tara is trying but wat good will airing the stories do to the authors,is dere any other package or help from the ‘inspiring women’,and the proceeds of the books and bags?
    ssshhhh!hope im not asking too many questions!

  7. HRS

    April 26, 2013 at 10:20 am

    @Slim and @Me, u are one and the same person….

    Fabulous work Tara, well done, u are an inspiration to many…

  8. osogbiye yewande

    April 29, 2013 at 1:36 pm

    I want to enrol for training on make up,how can I go about that

  9. yvonne

    April 29, 2013 at 1:41 pm

    All expense paid trip to lagos?…really?….*major yawn* …the rewards aren’t fascinating…#myopinion

  10. pamela

    August 19, 2013 at 12:40 pm

    how do i enroll for a makeup course

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