Connect with us


African Fashion Icon Deola Sagoe and MAI named Official Clothiers for The Future Awards Africa 2013



Deola Sagoe and Mai Atafo Official Clothiers for The Future Awards Africa 2013 - BellaNaija - October 2013 (1)Prior to the official announcement of the date and venue for The Future Awards Africa (TFAA) 2013, the project’s Central Working Committee (CWC) has announced the official clothiers for the event, headlined by one of Africa’s most respected designers and fashion brands, Deola Sagoe.

As a proudly African brand, we are inspired by the work that The Future Awards Africa is doing across the continent, empowering a generation of young Africans in both the private and public sector,” said Deola Sagoe, owner of the eponymous label, and who will also be presenting The Future Awards Africa prize in Fashion & Style. “We are glad to partner with this event, and are proud of the uplifting stories of African innovation, entrepreneurship and achievement that it brings to the fore.”

Deola is the official design partner for female guests while the Ohimai Atafo led fashion label MAI will be the official design partner for the male guests. The dress code for this year’s event is black tie, with guests expected to dress in formal evening wear for the awards. A more detailed guideline is available on the website Sagoe and Mai Atafo Official Clothiers for The Future Awards Africa 2013 - BellaNaija - October 2013 (2)

We are excited to work with Ms Sagoe, whose drive and success has acted as a beacon for generations of young Nigerian and African designers. We are also pleased that she will have the honour of announcing this year’s winner for the Fashion & Style Prize,” said Adebola Williams, the chief operating officer of TFAA. “Along with Ohimai Atafo, who is an integral part of our process as head of the Central Working Committee, we look forward to an evening of elegance with a distinguished cast of guests from across the continent.”

Sagoe, who will be making her film debut as the legendary female activist, Funmilayo Ransome-Kuti in the movie “October 1”, is a fashion visionary with a unique approach to her craft that has endeared her to fans and followers all over the world.

Using African fabrics, hand-woven materials, and contemporizing almost-lost traditional African techniques, Deola’s designs present a unique vision and attitude for the modern woman. A mother of three who studied at the University of Miami and University of Lagos, Ms Sagoe began designing in 1998 and has exhibited her work internationally including at the New York Fashion Week, and has been cited by international stars including Will Smith and Oprah Winfrey.

The Future Awards Africa 2013 – to be televised exclusively for Africa Magic and broadcast live online on Y! TV – will hold in October 2013 and will be a week-long three-city celebration. The host, venue and date will be unveiled by the CWC in the coming week. The event is being held in partnership with the African Union Commission and Microsoft.Deola Sagoe and Mai Atafo Official Clothiers for The Future Awards Africa 2013 - BellaNaija - October 2013 (3)

Media Partners include Channels TV, Silverbird TV, Nigeria Info, TW, Ventures Africa, and Guardian Life. Online Partners are BellaNaija, LindaIkejiBlog, Information Nigeria, Premium Times, 360Nobs, NigeriaNewsDesk, LadunLiadiBlog, and Jobberman. Official Media Partners are Cool FM, Wazobia FM and Y!/, and the official television partner is Africa Magic.

For more information Follow TFA2013 at @TFAAfrica on Twitter (the official hashtag for the event is #TFAA2013), or the website
______________________________________________________________________________________ is an online partner with The Future Awards Africa 2013


  1. Madman

    October 9, 2013 at 7:48 am

    **yawns** what does Microsoft have to do with this gabbage ?

  2. elleven45

    October 9, 2013 at 7:55 am

    Nice concept.
    Meanwhile we’re back on

  3. jude assum

    October 9, 2013 at 7:56 am

    Congrats lady. You are among few Nigerians who knows what they are doing. I love ya

  4. Aibee

    October 9, 2013 at 8:16 am

    Na wah oh. TFA is gradually becoming something else. Which one is official clothier again? Will all the guests have to wear outfits designed or made by MAI and Deola Sagoe? What if they can’t afford it? TFA isn’t a pageant/talent hunt so I don’t understand this official clothier business.

  5. lolo

    October 9, 2013 at 8:46 am

    Nice one tfa 🙂 @ madman gabbage???? lol you are truly a mad man

  6. Temitope Oluleye

    October 9, 2013 at 10:34 am

    Well deserved. Their designs are always cutting edge.

  7. darry

    October 9, 2013 at 12:53 pm

    See tips on how to keep looking stylish and attractive if u
    are ageing… Style is ageless!

    • Mz Socially Awkward...

      October 9, 2013 at 11:20 pm

      We’re all continually ageing, whether it be that baby wey dem born last night or the toddler quickly becoming a child or the teenager growing into a young adult or the adult adding yet another day unto their mileage.

      So in the interest of clarity, pray tell which one of these groups do you particularly wish to cater to?

  8. Okechukwu Ofili

    October 10, 2013 at 3:46 am

    haba now. What is this, official Clothier for future awards? I just think it is unnecessary and stains the credential of what the Future Awards is meant to be. Anyway sha make I keep quiet.

  9. Rubian

    October 20, 2013 at 12:58 pm

    They are clothing only the nominees. And what’s wrong in
    making sure all the nominees look good? Saves them the stress of
    having to start shopping for clothes to wear. Besides, they are not
    the one paying for the clothes.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa

Star Features