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Dencia Defends Whitenicious on Channel 4 News



Dencia Whitenicious Channel 4

“White means pure!”

Cameroonian pop star Dencia defended her “dark spot remover” Whitenicious on Channel 4 in the UK last night. Also invited for the talk was Phinnah Ikeji of Black Role Models UK.

In the video, the interviewer addresses older pictures of Dencia versus now, Lupita Nyong’o‘s Essence Magazine speechDencia’s recent Ebony Magazine interview and more.



  1. Healing

    March 22, 2014 at 7:51 am

    I might get crucified for this but I think Dencia has a point. Parents need to train their kids and not leave them to emulate all these pop stars, because when it comes down to it they are only trying to do their business. I am a huge fan of Beyoncé does not mean I have to go around the neighborhood naked or dye my hair blonde…..

    • Jay

      March 22, 2014 at 11:34 am

      What this interview did for me was actually make me respect every woman’s hustle. Dencia started off calm but the lady went hard on her. I had to re-watch it to see that. The lady was quite offensive and most of the questions were rhetorical, very suggestive and manipulative.
      Before this interview i thought Dencia was not about a thing but now i see a young lady who is very misunderstood and not given a chance. Lets re-watch the interview and see things from a neutral standpoint.
      My one penny!

    • Tee o

      March 22, 2014 at 12:29 pm

      People are not getting what the presenter was saying. Dencia is pushing the lightening affect of her cream through pictures. The before and after pictures do not show any ‘dark sports’ but they show she was darker now is lighter. And she was only made relevant because of Lupita. Otherwise, I wouldn’t even know who she was or what cream she is selling. Maybe show before and after pics of someone with dark spots before, and less or none now, people will get off her back. Other dark spot removers do it? Who is her marketing team they r failing!!!

    • i no send

      March 22, 2014 at 1:21 pm

      I agree with you Jay at the end of the day Dencia is not responsible for raising anybody’s kid ..the PARENTS are. and i yes i changed my mind about her.

    • Hannah

      March 24, 2014 at 1:56 pm

      thank you O-tee , her marketing team are failing . i now understand where Dencia is coming from. normally, skin spot remover always lighten your skin colour, the fault is from the media because Denia did not release a bleaching cream, she released a spot remover cream. The wicked media then put her before and after picture trying to destroy the real message behind her product, and our famous and perfect miss lupita didn’t make the story much easier.

      Now i understand her.

    • reni

      March 22, 2014 at 1:47 pm

      I disagreement is for Denicia to consciously say her cream name and the promotional that she put out are not saying ‘my product will make you have lighter skin’ all because it is not put in words. That is just plain stupid. When cigarettes are advertised they don’t put it in words that smoking is cool. it is suggested. the best form of advertising is suggestive. Now back to role models. Your parents can only be your role models to a certain extent, but if you decide to be a pop star and your parents are not pop stars you look to pop stars you adore.

    • Non professional opinion

      March 22, 2014 at 10:22 pm

      You are right,this is incredibly suggestive and consumers are reading between the lines. First you have the name, a combination of white and delicious , then you have the transparent white skintone which she photoshopped, knowing fully well it is the holy grail of skin bleachers.
      I’m not even convinced this product works, because except for in professional retouched imaged, you never see the skin on her body. She always seems to be wearing something tight but covered. That is pretty suspect. Maybe her knees and bumbum refused to whitenicious.

    • idoublecrossmyheart

      March 23, 2014 at 2:50 am

      The irony of this interview is, WHITE PEOPLE CAUSED THIS, and NOW they sit in the background or in this case, AS A REPORTER, AND PIT LIGHT-SKINNED BLACK VS. DARK-SKINNED BLACK to argue against each other.

      If they had not conducted experiments during colonization pitting straight-nosed black vs. flat-nosed black, light-skinned black vs. black-skinned black, DENCIA will not have been this popular.

      It irks me that the reporter was ambushing Dencia, but I bet you guys she was smiling inside.

    • JACKIE

      March 23, 2014 at 6:14 am

      THEY SHOULD HAVE INTERVIEWED TONTO DIKEH SO SHE WOULD TELL THEM: yes yes yes I bleach…and yes to all other bleaching questions – you are the one that has issues with how I look, not me…F off and get a life… and no, I do not want to look like you – the people of your race who think like me are all in tanning salons doing something about their PROBLEM….”

    • Ghislano the thinker lol

      March 23, 2014 at 8:05 pm

      very sensitive issue, however I feel like Dencia has a point regarding the media’s role in amplifying a message which isn’t officially and formally presented or advertised by her product.
      come one, no one complains to McDonalds when their Bigmac doesn’t look as good as the picture, so why is the media complaining about her picture not fully representing the intentions of her product. the only genuine controversy here is that of a marketing issue, which almost every business in the world is guilty of.

  2. inkey

    March 22, 2014 at 7:53 am

    this girl is still daft……after the bleach…..nne pls bleach ur brain too nah

  3. Sadly so

    March 22, 2014 at 7:54 am

    The only thing bright about denciA is her new complexion. She sounds unintelligent

    • Que

      March 22, 2014 at 9:20 am

      Co-sign! Refusing to admit the obvious can’t be anything less than unintelligent! The only sensible thing she said is -Parents train your damn kids, block off all d dencias n minajes from their screens till they old!

    • I DISAGREE,She doesn’t sound unintelligent, she sounds perfectly intelligent n informed, for someone who thinks with her implants.

    • I DISAGREE,She doesn’t sound unintelligent, she sounds perfectly intelligent n informed, for someone who thinks with her implants. I mean, what were y’all expecting? She aint even got a brain.

  4. blaisefan

    March 22, 2014 at 7:58 am

    Come. What i’d like to know i why with all thisexposure nobody really knows who she is? I mean only 14,000 twitter followers after all this media attention? To me that says a lot. Plus i doubt that her cream actually sold out. Still cang believe that she is getting all this free preas though. That is whats up!

  5. Iris

    March 22, 2014 at 8:03 am

    She needs to calm down, stop being so defensive, and answer calmly and directly when she’s doing interviews even though she has a right to her opinion. She’s going to look crazy in further interviews if she doesn’t. She’d better prepare herself if she’s truly scheduled for Oprah.

    • Dlapikin

      March 22, 2014 at 9:00 am

      She is not talking to lady O, she will be part of a documentary to be featured on OWN.

    • ronke

      March 22, 2014 at 2:06 pm

      she is not taking to Oparah because Oprah refused to pay her for the interview. i follow her on twitter, she said if Orah can pay Linsey Lohan why won’t she pay her. she’s got a point.


      March 22, 2014 at 2:08 pm

      I felt the same way about how being defensive, but think about it, when you feel like you’re being attacked, it’s natural to get defensive. The host tried so hard to get Dencia to admit that Whitenicious is a bleaching cream and it almost began to feel like an ambush.

  6. Tiny

    March 22, 2014 at 8:15 am

    Lol, she took a jab at the ikeji woman’s lips! Meanwhile her facial expression when lupita was mentioned is so funny. Dencia needs to cool down abeg! She wasn’t really making sense, for all I care she should be thankful that pics of her when she was extremely dark were not used. Smh

    • Non professional opinion

      March 22, 2014 at 9:28 am

      You said she should be “thankful” that pictures of her when she was “extremely dark” were not used. Why, when she looked more beautiful then. Now she looks like an alien baboon and at least 15 years older than she is, and the smell at close quarters must be horrendous.

    • Tiny

      March 22, 2014 at 5:18 pm

      Yes she should be “thankful” because there would have been more scrutiny. She bleached the eff outta her skin but the pic put up was refered to as her when she was dark and they were wowed at the difference. I can imagine how it would have been I’d the so claimed “tanned” pic was placed side by side with the whitenicious one

    • Author Unknown

      March 23, 2014 at 3:12 am

      Lol. I know Tiny. I was rolling when I heard that part. Mehn Dencia was probably thinking ‘abeg abeg you this African woman, no come spoil my market O. Dey follow oyinbo talk’ She couldn’t answer a simple question as to why her display picture does not reflect what she now claims to be product’s use. Pulling akata ghetto on them.

  7. Oyinlola

    March 22, 2014 at 8:27 am

    wow, she’s so ‘queen of the coast’ right out of the waters, gross beauty…..looks like she’s wearing fish scales…..Hahahaha…we need to call a deliverance minister to cast out the mammy wata out of her…

  8. ..just saying

    March 22, 2014 at 8:42 am

    I watched this and the bbc focus on Africa interview and I was so ashamed of Dencia. She was very uncouth and acted like a pig at a dinner table who pulled the table cloth off, causing the delish meals served to pour all over the table because chicken feet wasn’t served.

  9. Ngoni

    March 22, 2014 at 8:45 am

    We all have our choices to make in life ,if a young girl decides to lighten her skin her choice because am sure she still a lot f dark skin people around her and yet she made her choice #shikena !!!! I won’t buy any chemical to lighten my skin but I think people should let Danica be.

  10. Sugar

    March 22, 2014 at 8:53 am

    Lmaoo. It remain small dencia for don smash table. So aggressive. Looool

  11. @edDREAMZ

    March 22, 2014 at 9:07 am

    So channel 4 just developed interest on her bcos oprah wanted her on her show…… Just watched the video and what really interest me is her body nothing else…..

    • Non professional opinion

      March 22, 2014 at 9:34 am

      I agree that they are jumping on the bandwagon, but I think oyinbo media will always use sense to give a voice to anyone telling Africans that whites are superior,which miss dense is doing. I also agree that her body is way more remarkable than her slimy ratchet skin colour. When I saw the picture in the bikini of her dark skinned I said human beings are wicked. If God blessed me with a shape lie that, there is no way I would change a thing…..unless the body is fake too.
      On a side note I’m curious to know why so many black people who get nose jobs end up looking like Michael Jackson.

    • rrrrr

      March 22, 2014 at 9:55 am

      I'[m guessing you aren’t aware that she’s had breast implants twice…lol

  12. Pinkfunkie

    March 22, 2014 at 9:14 am

    She is very deluded indeed.
    Why are you yelling and saying all sort of nonsense on National TV.
    I can assure you this is the beginning of someone’s downfall.

  13. Lovely

    March 22, 2014 at 9:39 am

    they did dat interview to throw her under the bus.. i get why she is so defensive but thats what this stations do. i don’t think you should call her in there to bash her. she bera not go for the oprah winfrey show ohh. it doesn’t make sense abeg. P.S that girl needs to hire a STYLIST. she’s looking too ratchet abeg

    • Yinda

      March 22, 2014 at 10:03 am

      I think, she could have handled the interview in a more civilized way. It’s like she added more oil to the fire by the way she was talking. I don’t think she was prepared for the interview, please keep in mind, behind every defense mechanism is fear.

  14. Yinda1

    March 22, 2014 at 9:41 am

    First of all, Dencia needs to improve on her communication skills. Yes! She is selling a product that whitens the skin complexion, but must she sound like a lunatic while defending herself? I think there are better, intelligent, and educative ways she could have defended her brand; after all, she is old enough to do whatever she wants to do. However, sounding/talking like street lunatic is not helping her at all. It got to a point of the interview, I had to cover my face because I felt so embarrassed for her. #JustGross!

  15. Dd

    March 22, 2014 at 9:47 am

    Danica? *holds laff*

  16. Yinda

    March 22, 2014 at 9:56 am

    Wow! Dencia sounded like a Lunatic. She needs to calm down and talk like someone who can speak and carry out an intelligent conversation/argument. It got to a point of the interview, I had to cover up my face because I felt so embarrassed for her. She sounded uneducated and unintelligent. I feared for those two ladies because I thought Dencia was about to break a bottle on there heads like a tout.

  17. Yinda

    March 22, 2014 at 9:58 am

    Apologies everyone, I thought my first comment was deleted, so I had to write another. That’s why y’all can see two comments of mine. Apologies once again.

  18. corolla

    March 22, 2014 at 10:01 am

    So so embarrassed! What an uncouth creature!That being said,, media houses and blogs should leave her alone.They are the ones giving her exposure and selling her product for her.


    March 22, 2014 at 10:04 am

    I Can’t Stop Loving This Girl Abeg… Love The Way She Stood Her Ground And Defended Her Product!! Love You Dear.. Wait a minute, is PHINNAH IKEJI related to Linda Ikeji??


    • Tragic Arrangements

      March 25, 2014 at 8:33 am

      And a prostitute will defend her pimp.. nothing admirable about lunacy. Many a slave would defend her enslaver and rapist.. nothing to admire there either. It’s all self hatred introduced by colonialism/slavery.

  20. Lovetta Oguhebe

    March 22, 2014 at 10:12 am

    Why the hell is she wearing shades inside? This bleach skin making her blind?

  21. Nicole

    March 22, 2014 at 10:18 am

    I am not a fan of Dencia and I would not buy her cream, not because it bleaches, but because of the brand name. It just gives her away and is less than smart. The way she talks is a good-enough reason for the product to be a no-no for me.

    However, I can confidently point out that the criticism on skin bleaching is rather hypocritical than constructive. The fact that it is attributed to being ashamed of Africa confirms this. No matter how much an African bleaches he/she can never be mistaken for a Caucasian. I am quite sure bleachers know this, they are not daft. Bleachers also know that there is a cancer risk, so why are you taking panadol for someone else’s headache? This brings me to the suspicion that people at the forefront with this criticism are struggling and torn between the decision to join the bandwagon of skin bleachers or remain dark skinned.

    Most humans are body/aesthetically conscious and we all have done one thing or the other to alter our natural selves…Judging from a sociological perspective, it goes from less invasive things such as brushing your teeth and having your bath in the morning to things like plastic surgery, working-out regularly or even going on a diet. If you suggest being natural, then why don’t we all take off our clothes and reverse to the caveman age. If this sounds bizarre, then think critically about the double standard. Isn’t it funny how the same person who condemns you for bleaching is the same person who tells you your natural nappy hair does not look neat or professional? Can the Caucasian interviewer confidently say she has not undergone Botox or considered Plastic Surgery? Why does Phinnah Ikeji have pink lipstick on?

    If you do or have done the following

    – Wear weaves
    – Wear false lashes
    – Wear contact lens
    – Wear fake nails
    – Perm your hair
    – Go to the Gym
    – Diet
    – Plastic surgery
    – Wear make up
    – Wear padded bra or buster knickers (The list could go on and on)

    You have no right judging Dencia, because you are equally as guilty as she is. You can’t judge someone because they sin differently from you. If a murderer and an adulterer die now, are they not going to the same place? Finally can people stop with this role model excuse already? Parents should take the full responsibility for training their kids and shaping their lives.

    • nene

      March 22, 2014 at 11:22 am

      my dear i agree with you. i am against bleaching your skin amongst other kinds of artificial beauty, i’m against people doing something to fit in and be accepted by society, but i can’t blame or judge them. if that makes them happy, then they can do it. Dencia’s bleaching cream will appeal to those who are concerned about their skin tone and feel let down by their skin, those who don’t care about the colour of their skin will not buy it no matter what because they are not bothered. people don’t know how bad these people suffer from rejection and low self esteem, that’s why they do some of the things they do. all i can say is that being a woman is very difficult, women are always judged by their physical appearance, and it sucks when a girl/woman knows she’s not accepted because of how she looks, which of course leads to all these artificial products that promise to beautify a person. Dencia has issues, she knows it, but if she feels happy now, then good for her because that’s all that matters.

    • Some hater

      March 22, 2014 at 11:34 am

      Miss Nicole you are very on point, but you need to understand that skin color is a very sensitive issue right from the get go, all the other alterations you speak about all have to do with obe’s personal decision and how that person feels about themselves. However the argument here is bleaching your skin is an alteration where the subject strives to be accepted because you feel a person of another race is better than you. Our fore fathers have worked so hard against slavery, physical slavery and the mental one. The mental Slavery unfortunately still strives within us which is why most Africans feel inferior to white people. If you read lupita’s speech you can reason when she mentioned how only fair skin was being celebrated gloriously covering pages of magazines, imagine your child taking all that message in feeling not beautiful and no matter what you tell her won’t gloat because you’re her mum anyways you’re not gonna say something bad to her.
      Calling out Dencia is not judging her it’s letting the world know what she’s selling isn’t good and isn’t correct.
      I have always suffered from this mental subjugation when people tell me you’re pretty for a dark skinned girl, automatically in my mind I feel I can be prettier if I’m light skin and automatically have inferiority complex when I stand between light skinned girls, still gathering my self esteem and the only thing I can do for the next generation girls is to speak out and maybe save them from feeling less pretty. *np TLC unpretty*

    • Nicole

      March 22, 2014 at 1:30 pm

      Thanks dear.

      While I agree with you that Colourism is a very sensitive issue. Skin lightening still has to do with personal choice and how you feel about yourself. You are still attributing bleaching to hatred of one’s race, which is not the case for a substantial amount of people that bleach. Do Beyoncé and Rihanna look Caucasian to you? I believe…no, but they bleached. People bleach their skin for different reasons. Bleaching is common with people who are neither light nor dark skin and who have spots or blotches. I know someone who has NC45 face, NW45 neck and NW55 back. This limits her dressing so much that even with a back free of lumps bumps and handles she can’t wear any show-back clothes. She always has to take her foundation down to her chest. If she decides to unify her skin tone, can that be termed as feeling inferior to the white man? People should be left to make their choices. After all, Caucasians binge on plastic surgery…In South Korea, you would be socially alienated if you don’t have a defined jaw line and double eye-lids. It’s even a requirement for marriage and employment.

      The mental slavery you talk about borders more on black on black hate, than inferiority to the white man. I have mad love and respect for Lupita, but there is a question I crave to ask her. If Lancôme or Estee Lauder were the owners of this cream, would she have referred to them like she did with Dencia’s whitencious? What was the rationale for the name-dropping? She was being recognised and celebrated for her talent, why knock someone else’s hustle, because of your emotional battles?

      Is Dencia the only one selling skin lightening products? The Lancôme Genifique Youth Activator and many others brighten the face and clears dark spots. The only difference is that they did not go silly with the name. Its so funny how people think she used her product to get light. Look how small it is in quantity. Apparently the photo on the ad was edited, this is where she is to blame. But then, do you expect more from a Bimbo. If selling a skin lightening product is wrong, then dealers in weaves/relaxers, make-up artists, plastic surgeons etc. should be called out too, because they are all selling an illusion.

    • ezmakkkky

      March 22, 2014 at 6:24 pm

      But… Nicole is right. Even if you change your skin because of race… Your still gonna be African. Even before white men came to Africa lighter skin was considered the best. Read your history books. Not just in Africa but in Asia as well. If using bleaching cream is a sense of inferiority complex… Then why isn’t lipstick?Especiallythe popular red color which initially belonged to whites. What of speaking English which belonged to the brits? What of the countless clothes Nigerians import from the UK and US for thousands. Yet foregoing our just as good African designers? What of those ppl with vitiligo? Would u say they have inferiority complex for not accepting their disease as it is when two dabs of bleaching cream can help them feel less ostracized in society for their multiple pigmentation? Sometimes I understand where the stigma to bleach is coming from. Its from our own society. And it was there even before Dencia was even born. She is only using her initiative to market a probable solution. The problem of being belittled for being darker.
      I see it happen all the time. Juliet Ibrahim has even confirmed that she gets more attention being light skin. Its more rampant in America because the nation is more diverse in races than in Nigeria. So the partiality is easily detectable. Whereas in Nigeria we are more homogeneous.
      I agree.. Her marketing strategy is indirectly manipulative. But she is right. Parents train your children. It isn’t her job. Her job is to live her life, however she pleases and make her money.

    • JACKIE

      March 23, 2014 at 5:49 am

      Dear Some hater,

      the people who reason as you have explained are those with self esteem issues.

      There are a variety of people who bleach their skin for other reasons, for instance,
      so that they may draw the attention of the people who are far away;
      because it makes their makeup more shocking [thing geisha of japan look, or alien look],
      because they want to stir CONTROVERSY and push a product or brand ….[I suspect this is where Dencia falls]

      I THINK SOME BLACK PEOPLE CURIOUSLY RELISH BEING BEATEN UP BY NON-BLACK PEOPLE, or having a non-black person invite another black person, and proceed to watch them hurt each other;


      Have you asked yourself why the WESTERN journalists are FOCUSING KEENLY on skin bleaching, yet, are CURIOUSLY SILENT ON skin tanning/tanning ovens???????????????!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    • Wale

      March 22, 2014 at 1:28 pm

      Thank you o jare. You also made a valid point, after listening to her for the first time I know only a foolish person will buy this product from her. She is not polished and I doubt she is educated-who mixed this concoction she is selling for her, a chinese company she found on alibaba? How much attention was paid to safety? I saw a picture she took this week with some Nigeria celebrities of LI and she had dark spots all over her legs( you know, the sort women who have been bleaching for long time get). She was wearing a coverall cat suit as well. why does t she she her uncovered, unphotoshopped body these days?What will become of these women that do turn white then get bleachers burn which is inevitable. I see a lot of lawsuits coming to her in future, if she plans on living in here in the states, she had better start putting aside these millions she claims she has made. Personally, I will not look at a bleaching girl twice. It is disgusting, they smell and my child with her will still turn out dark. So what is the point? I prefer women natural, be it dark natural, fair skinned natural or a caucascian babe.

    • Rants

      March 23, 2014 at 2:42 am

      Gym??? That isn’t self hate! Becoming healthy isn’t kmt

    • JACKIE

      March 23, 2014 at 5:35 am

      DEAR NICOLE…God bless you – I agree with you completely; you took the words out of my mouth.

      I will also add: HAS ANYONE NOTICED THAT THE FOOLS WHO CRITIQUE ANY BLACK PEOSON FOR ‘not having skin confidence’, HAVE absolutely nothing to say ABOUT THEIR COMPATRIOTS WHO USE skin tanning creams than proceed to spend countless hours under the sun or in a tanning salon! [everyone knows those tanning beds will give you skin cancer before bleaching creams do… I know this cause quite a lot of skin tanning women are reported to have skin cancer in their 60’s ; conversely most of the society sisi’s I knew to bleach their skin 35 years ago are still at it, and nothing has happened to them as they stay out of the sun…]

      The silence of criticism for skin tanning [ the greater of the 2 ills] is soooooooooo defening, I have to conclude that THEREIN LIES ANOTHER UNIQUE FORM OF RACISM… i.e. ”let’s look for new ways to beat up black people, while keeping mum on any Caucasian committing an ill based on the same exact principle as the black is committing; albeit in reverse order”!

    • ao

      March 23, 2014 at 3:08 pm

      Going to the gym is fake…self hate?

    • John de Beloved

      March 25, 2014 at 2:58 pm

      Go to the gym ke??? I no gree oh! thats hard work for us guys i hope you know? It does not equate to bleaching. #justsaying

  22. Ese

    March 22, 2014 at 10:22 am

    Sigh! the girl has said the product is for dark spots,why wont you leave her alone?? obviously, its when you continue using the cream after the spots have left that it starts bleaching your skin so its your choice to stop or not..i’m sorry but this girl hasnt done anything wrong..people just want to attack always, especially females..they dont know how to support their if she is bleaching, its her choice..she knows what she is doing, she is not the first and wont be the last

  23. Mindblowingme

    March 22, 2014 at 10:23 am

    Really what’s going on here? This girl is selling her product I mean why bug her life out? Lots of people bleach. I don’t bleach but if whoever chooses to why wld I gnash at him/her at every chance. Truth be told, most beauty products are toners …. Frustrating her and continuing to purchase other toners makes no sense to me. Half the people who call her all sorts of names here haven’t invented jack yet they call some other person daft n all…. People c’mon!

  24. docDeola

    March 22, 2014 at 10:51 am

    Michael Jackson impersonator gone Awol!

  25. Na person

    March 22, 2014 at 10:55 am

    Thanks Nicole,finally some one made sense.I am dark skinned and will never bleach.However I don’t understand why Dencia is picked on when people bleached even before she was born.Many companies sell bleaching products but thanks to Lupita (her fellow african sister) Dencia is picked on.Why should a business woman feel obliged to be a role model to people she has no personal connection with,parents stop blaming others(easy targets/celebrities) for your poor parenting skills.The simple truth is her true customers are glad she came to rescue them and yes,bleaching will not stop even in the next century because whether we agree to it or not,people will try out things that make them comfortable, even if its for the fun of it.
    That being said, Dencia incase you are reading this, improve on your communication skills,maintain confidence,defend your product and fight for your true customers who are truly ok with bleaching.In addition,improve on your fashion sense,too many colors/blings looks uncoordinated.

    • Changing Faces

      March 22, 2014 at 11:17 am

      Who is picking on her? She wants the “free” publicity which is why she’d go to interviews! She chose to be the face of bleaching and wants free publicity. Did anyone drag her out of her house? Can she not defend and advertise her product in an enlightened and civilized way instead of attacking anyone with a contrary opinion? Pls spare me the pity party. She wants free publicity, she got it!

    • Tiny

      March 22, 2014 at 6:30 pm

      Firstly @ Nicole, genifique doesn’t really brighten. I’m an nw45 been using it for 3 to 4 months, dark patches on my face caused by long term dead skin are gone but I’m still an nw45. The difference between all these creams and dencia’s is that they sit down to tell u the pro and cons and list all the active ingredients and post both good and bad reviews so people knowingly make a choice. On dencia’s bottle, there is not one single ingredient! What the hell is she giving people to rub? They have the right to know! Then she is lousy enough to brag about her earning on line? Lol, people will so come after her, she hasn’t seen anything yet! Anyway I’m just gonna sit and watch as it all unfolds. She is a very reckless girl. I love her for being business oriented but she didn’t do her homework well

    • ao

      March 23, 2014 at 3:10 pm

      Don’t defend her. Dencia is FINALLY getting the attention that she has been craving for all these years. As they say, be careful what you wish for because you might just get it.

  26. Na person

    March 22, 2014 at 11:02 am

    Oh!!!as Mindblowingme rightly pointed out,you have invented and manufactured. well done and good luck in your endeavors.

  27. Bimpe

    March 22, 2014 at 11:20 am

    her complexion isnt the only issue, she has breast and butt implants. i dont undertand how one coukd be daft and defensive. she needs to cool it.

  28. Amh

    March 22, 2014 at 11:26 am

    I forgot to write, micheal jacksons nose.

  29. Emma

    March 22, 2014 at 11:42 am

    This is senseless! for once ill support Dancia on this, Everyone has a right to create anything they want to create. It is our responsibility to CHOOSE. If Dancia decides to create a product then its everyones responsibility to CHOOSE to use this product or not. On the issue of self esteem, why is she is the only one people are picking on? why not Beyonce, or that stupid miley cyrus who goes naked on tv, or cigarettes people CHOOSE to smoke?
    She says her product is to CLEAR DARK SPOTS! how hard is that to get?! I this is just another soapy story about the ‘helping poor black woman to feel better’ and Dancia is being pick on… I don’t blame her for being defensive. She has a right to Create whatever she wants to create… jeez!!
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  30. Cool cat

    March 22, 2014 at 11:54 am

    I am appalled that people including dencia cannot understand a simple question. The interviewer clearly pointed out that its her choice and she can do as she pleases but the question was with the concept of the ad. Making herself look even more white than she does in real life definitely sends a message. I buy dark spot removing creams and on the packaging you will see a woman with spots(fake though lol) and beside it clear skin. THat is where dencia is stupid. Using a white face, added with the name whitenicious is completely opposite to what she says her product represents.the only message it sends is become white. It’s better if she just comes out to say look, it’s a bleaching cream. My skin is clear, no blotches, no pigmentation, if you choose to bleach, buy my cream. That would make more sense than this dark spots nonsense she is trying to sell.

    • Tee o

      March 22, 2014 at 12:31 pm

      Exactly my point!!! I don’t get why people don’t understand it????

  31. Abena

    March 22, 2014 at 12:00 pm

    Who fixed that weave or wig? All sorts of ugly.

  32. boniijones

    March 22, 2014 at 12:00 pm

    No one has bothered to bring up why the white people lay on the beach and tan out their skin. They also get skin cancers etc. I do feel she is being used as a scapegoat. As there are numerous companies that promote and sell skin bleaching products. I do feel that the name/branding of her product is very negative. If they going to discuss this they they need to bring up tanning, that these oyinbo people do. Why are they tanning their skin? Are they not happy with their complexion. Food for though

  33. Sisi

    March 22, 2014 at 12:14 pm

    Now I am not a fan of Dencia in anyway but seriously I believe it’s your choice to either buy whitenicious or not. She’s not the only one who sells “bleaching” or better still toning products. There are other big companies who sell these products and have not been crucified for doing so. Let the girl be please and by the way she’s enjoying this free publicity for herself as a popstar and for her product so…

  34. EL

    March 22, 2014 at 12:46 pm

    Rihanna and most other African American celebs are lighter now than they looked when they first started. Believe it or not,even d Caucasian celebrities bleach their skins. Some f us don’t knw dis, but they do; it’s true. Every day, especially in Africa, fairer skin people are given preferential treatment. It need 2 stop. Dis is d only way d msg can b sent our kids. Saying it won’t do. Bt accepting and treating every1 d same. It’s very important!!!


    March 22, 2014 at 12:50 pm

    The problem is NOT the product but the WAY she’s selling it. Using the name “whitenicious” and a photoshopped picture of her looking pale and white. Why not use a before and after picture of her dark spots being removed if that’s what the product is for. Bottom line her messaging is that lighter is better and more desirable. And in this interview instead of speaking intelligently, she came out arrogant and snappy, not CEO like.

  36. Anon

    March 22, 2014 at 12:56 pm

    Cringe worthy.

  37. tobiloba

    March 22, 2014 at 1:05 pm

    Dencia needs to listen and understand a question before she responds. She’s too defensive and this exposes an underlying fear. she lied again about not knowing Lupita….hehe….how can you not know someone that just won an oscar? Abegi!

  38. Mindblowingme

    March 22, 2014 at 1:26 pm

    Well everyone mustn’t know Lupita. Am sure Lupita doesn’t know u. Are people now under any compulsion to know certain people? Infact people I just don’t get it. She s being overtly defensive cause she’s been attacked on almost every side for things that lots of other numerous countless beauty companies produce. Even worse…. Oh gosh!

  39. Emma

    March 22, 2014 at 1:34 pm

    I think the underlying issue here is being a role model and promoting the the self esteem of young women. Beyonce, Miley Cyrus and Rihanna are not good role models, they produce content and act in ways that no good role model should.Choosing to attack Dancia is wrong! She keeps saying that her product is for removing dark spots and not for bleaching, any good journalist would have researched the content of her cream to see if this is true, they did not even use this amazing opportunity to warn people of the dangers of bleaching!!!
    Dancia produces a product and she claims that it is for removing dark spots. Why didn’t they just let it be? She chose to go lighter, wear a weave, wear makeup are we now judges to determine how a human should look? It all boils down to us individuals to CHOOSE how we want to look.
    In my opinion, Lupita was wrong. She being a public figure, her words can make or break someone, How would you feel if Lupita called your name out on the Grammy for choosing to wear a weave and not staying natural like she is. She should have talked about the dangers of bleaching rather than point fingers. And dancia keeps saying its a spot remover! why wont they listen!!

  40. NONY

    March 22, 2014 at 1:36 pm



  41. NONY

    March 22, 2014 at 1:50 pm


  42. Emma

    March 22, 2014 at 1:51 pm

    tf the same tv station can say that her product doesn’t bleach the skin then why are they attacking her? Why should she be used as a pawn for the bleaching industry when she has done nothing wrong. why don’t they attack the big companies that produce the junk! I dont blame her for being defensive, If this is the only way she can defend her self |(educated or not, flashy or not!) then so be it.She is bold!

  43. Blaqgurlrock

    March 22, 2014 at 2:04 pm

    This was too cringy to watch the babe is very classless. I think she likes controversy otherwise she would not have named her cream ‘whitenecious’ she could have called it dencias or something low key like that , she wanted controversy and she is getting it.

  44. me

    March 22, 2014 at 2:11 pm

    The way I interprete dencia message is: “you use whitenicious on your skin at your own risk”, as a spokeswoman for her product I think she downrightly displayed unprofessionalism.

    We as adults are responsible for the choices we make, the interviewer should have asked her about the benefits and side effects of using whitenicious cream.

  45. Bliss

    March 22, 2014 at 2:18 pm

    My dear Dencia!! I warned u!! Get professional coaching. Your defense was legit, but how you put it, not so impressive. I still love you and respect your hustle. A friend if mine was seriously criticizing u yesterday. I told her the lat time I saw her natural/relaxed hair was when we were in boarding school almost ten years ago!! She was silent an clearly offended. But who cares? That’s what it is. Alot of these haters need to remove the log in their eyes before they dare to pick dust particles out of others eyes. Haba!! It’s a free world y’all!! #choice dam!! Some people were just born bitter. And to you cameroonians insulting this girl on nigerian blogs. It’s a shame!! That’s why y’all ain’t going anywhere. I’m still waiting to see a Cameroonian woman come up with something inventive and productive. It’s a pity. #hustlehard #neverlettheworldsopinionlimityou

  46. TC

    March 22, 2014 at 2:37 pm

    She wore sunglasses to hide behind her fear. Afterall, the eyes they say, is the window to ur soul. I donot agree fixing weavons and going to the gym can be compared to bleaching your skin. The bottom line is self esteem! Once your esteem is down there, altering ur image might give u a temporary sense of acceptance, and after that wears off, more extreme patients cd become suicidal. To each, his own, and I wish Dencia all the best with her product. In ur next interview tho, do away with the sun glasses, wear appropriate clothing, a nice dress below the knee maybe, in a subtle color and nice stilettos. Donot forget ur hair too….. and FINALLY: calm ur nerves, speak calmly, and send ur msg across! A poised look is always key anywhere, and in ur case, VERY IMPORTANT!

  47. Deja

    March 22, 2014 at 2:43 pm

    I don’t seem to get why society nowadays wants to shift blame of priority on someone else. Parents, now want to blame teachers for not teaching their kids properly. But those same parents never ask their children for their home works when they return from school or sit them down go through their books, who their new friends are e.t.c. The basis to this debate is very irrelevant to Dencia! She is simply a business woman, and the point the Ikeji woman was trying to pass about children looking up to her is rubbish. Children can lookup to Dencia’s other achievements i.e. she been on channel 4 is major one, or Dencia as a successful artist, she has her own selling branded products, and a smart business woman. Instead of looking up to her blenched skin is completely irrelevant as whole! Two simple examples, did all african americans decide to bleach their skins, do jerry coils or do a nose job when Michael Jackson decided to do this?!! Or is it by force to give your children to drink Coca Cola when you know its the major cause of obesity in the world!

  48. Marvel

    March 22, 2014 at 2:52 pm

    Happy to read ppl going easy on this lady. I would be really offended if she introduced bleaching as a concept but since it has been done from time, I think it unfair. I am certainly not against bleaching your teeth, having crooked teeth straightened, bleaching unsightly scars, knuckles etc I hope it works like it says it does because the bit I would like to bleach wasn’t of God but some bastard threw a snake into a crowd of gals at boarding school, I fell and did serious damage to my knees and the skin on my knees have been scarred for soooo long. I haven’t worn shorts for decades so if it works….

  49. Divad

    March 22, 2014 at 3:44 pm

    This girl doesn’t seem ready for the path with which she has chosen, honestly I respect her choices and the fact that this is a young entrepreneur taking opportunity of a very sensitive issue that has existed in women for way before now which is “self consciousness”. That said, I think she needs to get herself a team of professionals to put her together coz she’s seems all over the place, there’s different angles with which she can go and still win at the end of the day if truly she’s just a business woman and not a role model for skin bleaching. The media is using her as a palette and painting whatever picture they see fit, which might not convey who this young woman truly is and what she represents . Miss Dencia get yourself a team to put you , your image and your brand together . Most other interviews of her just shows her contradicting herself one minute your saying dark spot removal and another minute your saying it’s people’s choice to change their skin color…stick to your story and confidently convey your message in a way that you won’t look like a bad person if this whole thing does not go in your favor because like I said the topic of self consciousness amongst women has existed as far back as time itself

  50. Ebony

    March 22, 2014 at 4:22 pm

    confused human being on BBC Focus on Africa interview where she was extremely rude to the presenter they had to cut it short she said her role model was her aunt and used the same “her skin colour is like yours” line she used here now she is here telling us her role model was her sister make up your mind if she had said she had several role models I would not be talking but she didn’t.

  51. Nadia

    March 22, 2014 at 5:00 pm

    I agree with her she is a grown woman and can do whatever she wants . Including sound very uncouth, obnoxious while looking like an alien .

  52. Aduke

    March 22, 2014 at 7:23 pm

    Very very dumb, unintelligent and uncouth you are Dencia or whatever u call yourself! U look ridiculous and a hot mess! Plus forcing all kinds of silly fake accents! Smh…Confused being!

  53. lalaroses

    March 22, 2014 at 8:52 pm

    she is def a scapegoat.. how many cream whitener sellers do you want to catch? it’s like chasing the wind.. that’s the world we live in today.. she will still be smiling all the way to the bank after reading y’all comments. long and short.. teach your daughters to love themselves the way God created them and your sons to love them that way too

  54. lalaroses

    March 22, 2014 at 8:56 pm

    Skin cancer ..future wipeout of the black female population.. thanks to whitenicious and the likes of it.. lighten on sisters..

  55. girly

    March 22, 2014 at 9:36 pm

    @ nichole, going to the gym is only for appearance purposes, please remove that.

  56. anon 101

    March 23, 2014 at 6:52 am

    can you all just cut dencia some slack!! first of i wont be on here and start criticizing her. if you have a brand and you can’t stand behind it, please tell me who will? she’s making her money and living the life she wants. i have absolutely no issue with ladies who feel the need to lighten their complexion because it’s a personal preference. we all see skin lightening products e.g “amos white, fair and white etc” on store shelves. so why then is the name of her product an issue? if you want to throw stones at this lady please feel free on several other grounds. but on this issue of “whitenicious”, LEAVE STORY. home-girl is getting all the publicity she needs for free and smiling her way to the bank. ka-ching! and miss ikeji, beyonce and rihanna are role models for tons of teen girls. we all know beyonce got lighter a couple shades and so did rihanna. rihanna is bathed in tattoos all over but that doesnt change the fact that they are icons and role models for these kids. again it’s all a personal preference. we have our kids and we are to instill in them whatever moral standards we please. raising your child is your own responsibility. not the job of celebs or dencia. we spend hundreds of dollars on human hair. to what end? kindly free this african entrepreneur

  57. anon 101

    March 23, 2014 at 6:58 am

    i forgot to say; Dencia darling, you need to quit with this whole cat-woman/ lady gaga get up. i bet you can afford a stylist now that your product is sold out. Bless…

  58. tony

    March 24, 2014 at 2:28 am

    Glad I listened to interview, Now I know that she is just a air head… no more interested..

  59. Miss A

    March 24, 2014 at 9:30 am

    I will not like to sound too spiritual on yall. But it is not the things we do. Everybody does what they do because they like to do it and because its their personal choice. But it goes deeper than that. My motives are the number one reason I will get up to do anything. Some people perm their hair coz yes they have seen everyother person around them perming their hair and they think it is cool,others do so coz they so wanna get them a man and their Natural hair is spoiling their game.Some people wear makeup coz they want to enhance their natural beauty and look presentable in society, while some other ladies actually put on make up for the sole reason of getting them “a man”, and there same goes for ur skin. ….. So the question is Why do u do what you do? Is it because you are trying to be a young respectable lady in the society? ( Which is really what God expects from his daughters who are his princesses) or do we do what we do exagerratedly because we are trying so bad to get crazy and Ungodly attention from “Men” and society in a whole. At the end of the day everybody’s life is their life, But it is only you as a person who knows whether you have inner peace with whatever you do in this life. Even the Bible says it, what will it profit a man if He gains the whole but loses his soul.My peace is of uttermost importance to me,I dont care if Im making thousands every weak, is there an undeniable void in my life, which cannot even be gotten by money? If so then I need to Refocus my attention from FAME FAME FAME,MONEY,MONEY,MONEY to someone who is greater than all of that. I love Dencia dearly as a sister and her Entrepeneurship skills but at the end of the Day we all as Ladies will have to answer to God about issues much deeper than “Whitenicious”. How was ur relationship with Him God and how did u live the life He gave you to affect others positively. Instead of pointing fingers here there and there, the most that you Can do is Pray for Dencia, that the Lord does a mighty work in her Life and uses her for His Glory. Im not a perfect human being, I slip and I make mistakes too thats why I will be thankful to the people who have constantly lifted me up to God everyday. U can do same for Dencia. Instead of all the talk, u can take 5 mins and say a prayer for her. God can radically use even the most stoned heart.

    P.S : I dont advocate Bleaching or any kind of skin lightening but Im an advocate of Love.

    *There is so much more to things than they look on the outside. The Outward expression of ourselves is from the inward desires of our heart.*

    • Mz Socially Awkward...

      March 24, 2014 at 10:39 am

      Really like your comment, particularly because I was moved to simply relegate Dencia to the growing list of silly airheads we seem to be seeing more and more of on social media.

      However, looking at it from the perspective you’ve pointed out, it’s evident the girl’s battling with her own issues and voices in her head (as are we all); so we can only pray that she’s able to make her life count the only way it matters.

    • obitalk

      March 24, 2014 at 10:43 am

      you have to be the nicest person on this blog.

  60. Chantelle

    March 24, 2014 at 10:53 am

    Dencia is a very smart business woman and she is gonna go far. That’s how you defend your brand. Looking at her I would have never thought she had brains, in fact I’m about to start buying some whitenicious……. Go girl

  61. Yessy

    March 24, 2014 at 12:26 pm

    So true !!!! You are so intelligent.

  62. mouth mouth

    March 25, 2014 at 1:12 am


  63. Lidiane

    April 16, 2014 at 3:55 pm

    They tell dark skin women are worthless and ugly and then they blame them for trying to get lighter. You cant win.

  64. LOL

    April 17, 2014 at 8:31 am


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