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Orange Culture & Maki Oh Cut from LVMH Prize Young Fashion Designers Competition Final List



LVMH Prize 12 Finalists - BellaNaija - March 2014004

Well, the experts have spoken and sadly Adebayo Oke-Lawal of Orange Culture and Amaka Osakwe of Maki Oh did not make the cut for the LVMH Prize Young Fashion Designers competition.

Today they announced the final 12 which includes designers: Atto by Julien Dossena, CG by Chris Gelinas, Gabriele Colangelo, Shayne Oliver’s Hood by Air, Jacquemus by Simon Porte Jacquemus, Miuniku by Nikita and Tina Sutradhar, Thomas Tait, Tillmann Lauterbach, Tim Coppens, Simone Rocha, Suno by Max Osterweis and Erin Beatty, and Vika Gazinskaya will all go head-to-head for the award’s 300,000 euro grant.

Orange Culture and maki Oh for LVMH Prize in Paris - BellaNaija - Fenruary 2014

The list which was originally meant to be a total of 10 was increased to 12 due to the tough competition and decision on picking just 10 designers during Paris fashion week. Speaking on the final 12, Louise Vuitton Executive Vice President Delphine Arnault said “It’s so hard. When we compiled the votes, four designers all had the same amount, so we let twelve in. I think it’s good.

LVMH Prize 12 Finalists - BellaNaija - March 2014003

So what’s the next step? The dozen men’s and womenswear designers, who hail from round the globe, will each have fifteen minutes to present their Fall ’14 collections at the LVMH headquarters in May. Judges including Karl Lagerfeld, Raf Simons, Nicolas Ghesquière, Marc Jacobs, Riccardo Tisci, and others will consider their efforts, and later choose a winner.

LVMH Prize 12 Finalists - BellaNaija - March 2014001

Speaking further on the final 12 Delphine said “All the [LVMH Prize] designers are really enthusiastic. I’m sure the contestants are nervous, but at the same time, it’s an amazing opportunity to meet all these people. Karl [Lagerfeld] started his career after winning a prize, but he told me there were 200,000 applicants, not 1,200 as we’ve had. Karl even had to sit and draw in front of the judges to prove that someone else hadn’t done his sketches for him.

LVMH Prize 12 Finalists - BellaNaija - March 2014002

As for the eighteen semifinalists who didn’t make the cut, including our amazing Nigerian designers Adebayo and Amaka, they can take solace in the fact that they’re eligible to apply again next year. “I’m sure they must be very disappointed, but I hope they see it as an opportunity. And I hope we helped them to make some key connections in the industry.”

We are very proud of the Adebayo and Amaka and we wish them all the best in their careers.

Photo Credit:


  1. eve

    March 13, 2014 at 11:17 am


  2. @edDREAMZ

    March 13, 2014 at 11:38 am

    Lmao… Kanye looks cool and gentle like a man wihout sin….

  3. temi

    March 13, 2014 at 11:49 am

    LOL haha naija carry last

    • iyabo

      March 13, 2014 at 1:31 pm

      u’re not going win every single competition in ur life…u can be sure they’ve grown from this experience

    • Hannah

      March 13, 2014 at 5:50 pm

      just got that evil giggle in my tummy reading ur comment temi. naija carry last again.

    • Godwin

      March 15, 2014 at 11:03 am

      Do you have any brand or venture that has gone as global as they have? Thats the question you should ask yourself & let them inspire you desire to change your “naija carry last” mentality.

  4. Blossom

    March 13, 2014 at 11:54 am

    Doesn’t make them any less talented or any less likely to be successful.

    Maki Oh and Orange Culture. We are with you ALL THE WAY! You’ve made us very, very proud! Keep the flag flying! 🙂

    • Non professional opinion

      March 13, 2014 at 2:34 pm

      I second that! Most of the brands chosen were considerably more established, so they have plenty of time to catch up. Maybe next year guys.

  5. no heart to hate

    March 13, 2014 at 12:31 pm


  6. Hakeem Ogunrinde

    March 13, 2014 at 12:35 pm

    Doesn’t make them any less talented; Best wishes to Bayo and Maki in their future endeavours! For making it down there at all, congrats!


  7. Chelle

    March 13, 2014 at 1:01 pm

    Kanye one day when you doing all this straight face picture, i will just tickle you let the worse happen

  8. Berry Dakara

    March 13, 2014 at 1:06 pm

    Awwwwwwwww. Job well done anyways. Top 30 out of 1200 isn’t easy!

  9. eesha

    March 13, 2014 at 1:21 pm

    You guys were great! All the best in your future projects. Kanye and LV una don finish una FIGHT?

  10. BA

    March 13, 2014 at 4:18 pm

    Awwww, I was so hopeful that at least one of them will make the cut. Anyway, great experience for both of them… go on and make the best of your labels! Go, Maki Oh! Go, Orange Culture!


    March 13, 2014 at 9:56 pm

    They will still succeed. This is just a learning experience

  12. Dagi

    March 30, 2014 at 9:47 am

    It’s a shame maki oh to in the same space as Orange Culture. Maki oh is so much more as a brand, it should have gone further. Orange Culture in my opinion had no business in that list. It’s old fashion and low in imagination

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