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Banke Meshida-Lawal’s BM|Pro Signs On as Ambassador for Baileys



Banke Meshida-Lawal - July 2013 - BellaNaija01

Make-up artist extraordinaire Banke Meshida-Lawal‘s company BM|Pro has signed on as a brand ambassador for Guinness Nigeria‘s Baileys.

The deal was officially signed today.

Congrats to Banke, who has worked her magic on numerous brides on their special days including Lola Omotayo-Okoye, Anita Okoye and President Jonathan‘s daughter.


  1. Miss Mo

    May 16, 2014 at 8:31 pm

    Congratulations Banke. More power to you. 🙂

  2. new bride

    May 16, 2014 at 8:37 pm

    Her make up is horrible in this picture!

    Nigerian brands need to get off this brand ambassador bandwagon! Someone needs to show me researched evidence of how these brand ambassadors affect the bottom line (sales) of these brands!

    ok, rant over 🙂

    • NaijaPikin

      May 16, 2014 at 9:58 pm

      Been asking the same question…….Especially with the telecommunications companies that will have massive lay offs, only to report contract signing with one celebrity getting millions. sigh!

    • Idak

      May 17, 2014 at 5:32 am

      There is no researched evidence worth showing. It is just some means of perpetuating corporate fraud.
      Tell me what brand leverage Baileys will get off Banke?
      What has alcohol got to do with make-up?
      If I was a Guinness shareholder I would make my voice heard and heard loudly at the AGM.

    • Mz Socially Awkward....

      May 17, 2014 at 3:54 pm

      … maybe their thinking is that whilst she has the brides pinned down and getting their make-up done, she can soothingly convince them to fill their drinks orders for the reception with Baileys. *straight face*.

      Other than that, I’ve got nothing else…

  3. Jo!

    May 16, 2014 at 8:45 pm


  4. neon

    May 16, 2014 at 8:48 pm

    what does this mean??


    May 16, 2014 at 9:26 pm

    I said it oooo. Banke’s handwork will take her places. All the best girl, keep shining.

  6. Sexxie

    May 16, 2014 at 9:58 pm

    Congrats to her. But what’s that on her head?

    • Sonita

      May 17, 2014 at 6:04 pm

      My thoughts exactly. Bad weave, bad blending on a pretty girl.

  7. Sexxie

    May 16, 2014 at 10:06 pm

    I see they’ve gone from music/movie stars to MUAs. Good one. Next a rival brand will sign on Lola Maja (hope I got her name right) or Joyce Jacobs.

  8. Que

    May 17, 2014 at 6:40 am

    What happenee to banke’s second pregnancy?just wondering…………

    • pynk

      May 17, 2014 at 9:00 am

      Get some manners. Dont ask such personal questions. They are talking about her professional life.

    • Que

      May 17, 2014 at 9:06 pm

      Dont be ridiculous.she’s a celebrity so i can ask.who knows jare?

    • Idak

      May 17, 2014 at 11:48 am

      Hwith does such a daft comment get published?

    • Ask A Dim Question

      May 18, 2014 at 4:19 am

      Happenee as in happened? Baby Toni is enjoying life at home with her parents and older sister Iris. Happy now?

    • Idak

      May 18, 2014 at 9:47 pm

      your daftness is mind boggling.
      It is not every thought that passes through your dim mind that must be typed for the viewing discomfort of igwe nmadu.
      Try and show some tact next time.

  9. Desert Rainbow

    May 17, 2014 at 6:53 am

    I love love love BM Pro’s work,sadly she’s a verrry exclusive brand.With this new endorsement,the money go don go up more more sef,lol!Congrats joor.One day sha,hopefully I’ll be able to afford her services.

  10. pynk

    May 17, 2014 at 9:04 am

    In my opinion BMpro is no longer he leading make up house. She fell off and the likes of Shomaya and co are having a go at the industry and doing great work. Banke got too comfortable. I hear Tinuke her main MUA left her to go set up on her own. And there are many make up artists on the market these days for a fraction of what BMpro charges and they do equally great work
    I don’t understand what makeup has to do with baileys though. It seems real random

    • Sarah

      May 18, 2014 at 6:56 pm

      The same Shomaya that made Lola Omotayo look much older when she had a makeover. Thank God that Lola Omotayo made a wise decision to use Banke.

  11. Kems

    May 17, 2014 at 10:05 am

    Who uses make-up? Women. Where and for what? Parties. Who drinks Baileys? Women! Where? Parties! It seems like a perfect synergy to me. Well done Banke. More grease.

    • Ronke

      May 18, 2014 at 7:58 am

      You are right. The strategy could very well work in the area you stated. Banke might just get her clients to stock more Baileys at their events. Who knows…

      Don’t hate the hustle. Tap into your connections as well, that’s what she’s doing.

  12. @edDREAMZ

    May 17, 2014 at 12:34 pm

    Congrat gal…..

  13. Nominee

    May 17, 2014 at 2:05 pm

    Dear Guiness Nigeria, I will be needing a job by Friday. I have just finished coursework for a Masters degree in marketing communication. From this piece of news, I see you need my expertise in your branding department. BM is a make-up artise and isn’t really a suitable brand ambassador for you brand for the following reasons.
    1. She does beautiful bridal make up for weddings and her current image might alienate our male consumers.
    2. Her brand is for a certain class of people in society and a bottle of bailey’s retails for just about 2k, a bottle of bailey’s is available to the middle class man, BM isn’t.
    3. The idea of make-up at all doesn’t go well with alcoholic beverage marketing, you need to identify BM’s market and see if it matches yours before you get her on board.
    4. My last point, brand ambassadors are effective, you just have to define your market, define who appeals to your market and bring that person on board, now what is your market? How does BM appeal? Does she alienate more than she appeals? Remember, you have to make the best choice that brings you the most value.

    Consider this my letter of application into your corporate communication department.

    N.B – I like BM pro o, I would love to have her touch my face o in future future when I have over arrived.

    • Idak

      May 18, 2014 at 9:49 pm

      I actually might have something for you or know someone who has something for you.
      Just make sure when you get there,you do not propose Osuofian as a brand ambassador for Tiffany Amber or Toke as an ambassador for Dark and Lovely.

    • Nominee

      May 23, 2014 at 11:05 am

      Thanks Idak. I go try. Biko hook me up at once. I go recommend Psquare as brand ambassador for Always Sanitary towels and Flavour as ambassador for pears baby oil. Me I know work o!

  14. Titi

    May 18, 2014 at 11:26 am

    I guess its her luck, but I really don’t understand! ??

  15. St tracy

    May 19, 2014 at 3:27 pm

    Banke has earned her right to be a brand ambassador. As for her charging higher than orthers it’s called luxury . If u can afford it , u go for it. It’s premium not for every one. As far as am concerned, Banke has worked enough for this year sef, judging by the no of jobs, n clients she has done this year Alone. Why do people pay for LV bags, Hermes bags, orthers go fir MK, Zara, n orthers Primark. Shebi bag na bag. Please there are levels in life, n me o, na premium I go charge when I arrive. Make ur choice, u fly economy, premium economy, business class, first class. Levels dey for life n business. Don’t drag her down people are willing to pay for her services.
    Also if you had a staff, n she left to start her own business so what? As long as the boss is also moving higher, there’s no wahala na, soldier go soldier come, barracks improve abi.
    Enuf ranting, Banke, I dey your back keep moving.

  16. Nigerians

    May 19, 2014 at 4:06 pm

    Na Wa , human beings! How about Congratulations!!!!! they have picked her as ambassador, how about you are happy for her as her business continues to grow so that when your own turn comes , congratulations will be in order. bitterness too much for this town. Congratulations o jere continue flying jo…

  17. [email protected]

    May 20, 2014 at 11:42 am

    Dear nominee,
    1)perhaps the first question you should ponder on is who is the baileys target consumer? without even going into age or socio-economic segmentation the obvious top-line answer is sha women, which already nullifies your first point about alienating the males.
    2)have you also considered that her brand is aspirational, the regular “woman” aspires to reach the stage where they can afford her, her brand also embodies sophistication, class and luxury – emotions the company most likely wants their consumers to associate with their product
    3)the idea of make-up does not have to go well with the alcohol beverage market, it has to go well with your consumer connection moments as well as your brand character. please throw away this your rule book that dictates what idea should go with what market, there would be absolute lack of creativity and innovation if everyone stuck to imaginary stereotypes. this your rule book would probably have quoted 10 years ago that men are not supposed to be hairstylists or make-up artists
    4)perhaps if you had tried to answer all the pertinent questions you raised in point 4, your previous points 1 – 3 would have been more logical and not superficially thought out, as a soon to be marketing communications graduate your thought process really should show more depth.

    humility is never over-rated, and if ur going to be cocky then back it up with knowledge gaddamit!! at least arrogant, super intelligent people can be grudgingly tolerated but theres nothing worse than claiming expertise you cannot back up

    • Adeniyi adebowale

      May 21, 2014 at 2:43 pm

      But why???why critics???i believe she worked for it,and now she gotten de reward of hardwork.And concerning tinuke,she has come nd gone just like others,which u pple are not even aware of,so plssssss let her be,its her time i beg………..

    • Nominee

      May 23, 2014 at 11:12 am

      Dear smh, you aren’t cocky at all but you still lack substance, no marketing strategy was addressed in your long epistle and please no marketer targets an aspirational segment of the market, get real, they target existing, markets so that the can a.) increase market share and b.) achieve growth within the market. No they will not stand still and market for a group of people who have dreams, unless they are a bank.
      It must hurt shaaa, my claim to knowledge ba? But I do have it more than you do because your other points aren’t really worthy of a response.

      Biko, if you shaaa have a job for me, biko hook me up. Make I carry my cockiness go attempt get the job.

  18. Peter pan

    May 21, 2014 at 2:46 pm

    I see some comments here and all i see is jelousy and envy. congratulations Banke jare. more greese to your elbow.

  19. Naija gurl

    May 24, 2014 at 1:49 am


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