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MultiChoice presents The Fashion Protégé to air from Thursday 15th May 2014



The Fashion Protege Mentors - May 2014 -

It’s the most anticipated fashion reality TV series this year and it is coming to you this week!

The Fashion Protégé will air from this Thursday 15th May, 2014 on DSTV‘s AfricaMagic Entertainment – Channel 151 at 8PM.

Fashion Protégé, a five episode reality television series was created to celebrate MultiChoice Nigeria’s 20th Anniversary.

The General Manager of Marketing, Martin Mabutho, explained the rationale behind embarking on the project. “Since inception, we have been focused on contributing to the country’s socio-economic landscape through the creation of original African content that is uniquely African. With Fashion Protégé, we have gone a step further by contributing to the development of the fashion industry in Nigeria.”

Mabutho adds that “Nigerians are highly fashionable people and have garnered a reputation for being stylish. It is that vibrancy we hope to showcase. We also believe in nurturing the young and creating a platform for them to grow.”

Fashion Protégé contestants’ battle it out to be crowned Nigeria’s Next Big Fashion Star! So what can viewers expect from the show?

Creativity at its best, talent personified, fierce competition and an emotional roller coaster! With eliminations each week, contestants strive to bring in their A game with each task to stay in the competition.

“We were honoured to play a role in mentoring the next generation of Nigerian fashion talent. We were floored by the talent we came across but being a successful designer is beyond talent and contestants were tried and tested! It’s a cut throat industry and in our quest to find the best, we played drill sergeants, dishing out tough love but most importantly impacting practical knowledge gained from our many years of experience”  said iconic designers Lanre Da Silva Ajayi and Mai Atafo.

So viewers stay glued to your TV screens and watch all the excitement unfold!

The Fashion Protégé was produced by BellaNaija & Glam Networks

Strategic Partners:, British Council, MUD Cosmetics Nigeria, Touch of Glamour, Spice TV

Media Partners: 360Nobs, ThirdWorldProfashional, OneNigerianBoy, OloriSuperGal, ForStyleSake


  1. @edDREAMZ

    May 13, 2014 at 3:11 pm

    Niceone no doubt….

  2. whitenruddy

    May 13, 2014 at 10:47 pm

    Indeed going to be another next big thing in fashion for naija…big-up multichoice

  3. damsel grace

    May 14, 2014 at 8:41 am

    I want to get more of ur fashion tips and designs too thanks•

  4. Tosin

    May 14, 2014 at 9:23 am

    too coool.
    too Bella!
    love it.
    love LDA, love Mai, love the joint effort to build up an industry in which Nigeria has reservoirs of talent and oodles of potential.
    I most likely won’t watch it (unless they put weekly roundups or previews online – Hint Hint! 5minute online videos ) but I really hope it throws up some serious craft and originality.

    (Sometimes I worry in our art about the originality, but I don’t worry as much about the devotion to commercial success e.g. by copying, or the alignment with global averages. Gotta give it to LDA and some of the biggest names shaaaaa, they’re respectable by being original. Hope more folks dare to be terribly new and different.)

  5. Clifford Orji

    May 16, 2014 at 1:10 pm


    I think DStv is putting some stuff on their website (
    hopefully they keep it up

  6. clifford orji

    May 16, 2014 at 1:12 pm


    dstv is putting stuff on their website ( hopefully they keep it up

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