Connect with us

Events

BN Beauty’s Fun Day at the Official Dark and Lovely “Braids ‘n Weaves” Line Launch

Published

 on

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014033

On Tuesday 22nd July 2014 while the rest of the world was getting settled into work at 10AM, BN Beauty was having an unexpectedly good time at Dark and Lovely‘s “Braids ‘n Weaves” official launch in Lagos.

The event, which took place at the Anchor Events Place, Agidingbi, Ikeja, Lagos, had members of the press, partners as well as some special guests attend. On arrival, I must admit I had no idea what I would meet – a press conference maybe or even a brief product unveil. But I was definitely pleasantly surprised as the event was packed with fun activities and information.

It kicked off with a welcome address by Idy Enang (Managing Director, L’Oréal West Africa) who welcomed not just the press men and women and the partners, but also the special guests – the Associations of Hair Dressers from various zones like Eko, Ejigbo, Surulere, Kosofe as well as the Opral Benson School of Cosmetology, Elegant Twins and more. (I bet you didn’t know they had associations did you?)

Idy disclosed the reason for the event and also gave a brief introduction to what the L’Oréal brand is all about saying – “because beauty has the power to change lives, we’re providing beauty for all“.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014001

Idy Enang (Managing Director, L’Oréal West Africa)

Side Note: Did you know that L’Oréal has 8 international brands under its wing including Yves Saint Laurent (YSL), Maybelline New York and Lancome?

After his brief introduction, Sekou Coulibaly (General Manager, Consumer Products Division) spoke briefly before bringing Kessiana Ogbemi (Group Brand Manager, Soft Sheen Carson) who unveiled the 4 product range for Braids ‘n Weaves.

Now, when I heard this range of products for braids and weaves that literally takes care of all your weave problems, I had both fingers crossed. No more smelling weaves, no bumps and hair loss after braiding and no dandruff? I better be getting samples.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014002

Kessiana Ogbemi (Group Brand Manager – Soft Sheen Carson)

Kessiana unveiled 4 products;
1The S.O.S Hairline: This comes in a 100ml bottle that protects your hairline from the root and aids in its growth.
2. The Scalp Soother: A 250ml solution to bumps and tightness from braiding which contains peppermint and jojoba oil. It is anti-itch and anti-dandruff solution.
3. The Scalp Wash: A 100 ml dry shampoo that doesn’t need water and has anti-flakes.
4. The Hair Refresher: An anti-odor spray that contains jojoba oil and peppermint to keep your hair looking refreshed even weeks after the first sew-in.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014026

He further explained that the recommended price for these products were N600, but left it open to the hair dressers associations.

After his presentation which was aided by a video presentation, it was time for a brief photo session and TV interviews.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014003

Kessiana Ogbemi (Group Brand Manager – Soft Sheen Carson), Sekou Coulibaly (General Manager – Consumer Products Division) & Idy Enang (Managing Director, L’Oréal West Africa

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014004

Beautiful Dark and Lovely ladies

At this moment I thought the event was over and had started walking out when I bumped into a certain OAP and the Co-Host for the event – Toolz. Of course I had to get a picture of her fab dress…

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014005

Toolz

…and a selfie. Smile!

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014006

Toolz & Jennifer Obiuwevbi of BellaNaija Beauty

I also ran into Tewa Onasanya of Editor-in-Chief, Exquisite Magazine.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014007

Tewa Onasanya (Editor-in-Chief, Exquisite Magazine)

A few minutes later, what I would like to tag “the ghen-ghen part” of the event started and I am so glad I didn’t leave.

The hosts Toolz and MC Danny B came on stage and invited Idy Enang back for welcome address No.2. He properly hailed the associations and the media partners and then handed the microphone back to the hosts to carry on with the show.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014008BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014029

And then the moment we were all waiting for – the grand unveil of the Braids ‘n Weaves line. Tada!

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014009 BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014010

After the unveil it was fun, fun, fun all the way. There was a drama group presentation which had 4 sets. Normally I don’ t like watching live dramas, but they added a little flare by making it a fun demonstration of how the products work in everyday situations that I have definitely had. I related to each one.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014027

The case of the ladies with the itching scalp

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014011 BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014012

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014013

An extreme case of itching. Look at that girl get in her hair!

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014014

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014015

Hair Loss…my arch nemesis

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014016

Your boyfriend can hug you now that your hair smells better

After the drama presentation, then came the catwalk. They had a fab Braids Showcase where models “werked it” while showing off braided hairstyles created by technicians from the L’Oréal team. Of course the theme was ‘FUN’ as the models danced on their exit; and with the technicians when they came out for their bow.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014017 BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014018

The dancing was fun, but that didn’t compare to the surprise Idy Enang gave them for a job well done. Each technician got a free weekend at the Golden Tulip hotel for them and their families. Awww…I want a free trip too!

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014019

At this point I had gotten my Braids ‘n Weaves set and was already planning to snag one of the hair dressers for my next hair appointment. Hey, any hair dresser who attends this kind of event to better her craft is alright with me!

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014020

Dark and Lovely hair educationist Titilola Igri-Offor also gave a brief demonstration on how the hair dressers can use the products.

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014028

What would I say the highlight of the event was for me? The dancing competition! Each association was asked to bring 1 member to rep their crew (so to speak). And it was EPIC!

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014021

All in all it was a great event with a lot to see and do, but by 3PM I had to get back to work! Well, that was before I took some more selfies with Lola Faleye of Pops Concepts and The Makeup Fair and the fab people at L’Oréal.

Lola Faleye (POPS Concepts) & me

Lola Faleye (POPS Concepts) & me

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014024

Idy Enang, Me & Lola Faleye

BN Beauty at the Dark and Lovely Braids n Weaves Range Line - BellaNaija - July2014023

Me, Kessiana & Lola

Did I have fun at the event? Yasssss Honey! Be sure to check out your favourite beauty store for the products and share what you think with us!

See Ya!

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

22 Comments

  1. Chidi Egesionu

    July 24, 2014 at 5:52 pm

    Wow! This company is really growing.

    • girls care

      August 20, 2014 at 8:52 pm

      girlscarebd.com
      Great beauty advice can be hard to come by, but Seventeen has the best beauty tips
      to make you even more gorgeous!

  2. queen

    July 24, 2014 at 6:17 pm

    Toolz always looks lovely..does she ever take a bad picture?

    • girls care

      August 20, 2014 at 8:52 pm

      Great beauty advice can be hard to come by, but Seventeen has the best beauty tips
      to make you even more gorgeous!

  3. queen

    July 24, 2014 at 6:17 pm

    Toolz always looks so lovely,does she ever take a bad picture?

  4. Modella

    July 24, 2014 at 6:31 pm

    U sure do have fun Jennifer

  5. Cheliz

    July 24, 2014 at 7:50 pm

    Toolz looking fab in that dress.
    chelizrubycube.blogspot.com

  6. ella

    July 24, 2014 at 7:55 pm

    Isn’t that the same dress Toolz wore for the GTBank event?

  7. aderonke

    July 24, 2014 at 8:52 pm

    that is the SAME DRESS toolz wore to gtbank thing few weeks back….haba

  8. new bride

    July 24, 2014 at 9:02 pm

    I’m sure it doesn’t matter but Ican’t help but wonder why most of Loreal’s brand managers/executes are male.

    • adelegirl

      July 25, 2014 at 9:02 am

      I was just thinking the same thing! I mean! Left me feeling some typa way that they couldn’t at least get one female brand manager whom the consumers- their target market can relate to. Listening to a man talk about how this or that can help my hair when I’ve got braids or weaves won’t sell it for me oh cos I’d be feeling like he is just reading a script and doesn’t really know/feel what he is saying. Except of course it is a man that installs weaves and braids on his own head ehen, then we can relate, otherwise…

      Shame on you Lóreal/Dark n Lovely!

  9. fair & lovely

    July 25, 2014 at 8:59 am

    Really lovely event…wish I got an invite. Kessiana’s dentition though…u need a makeover damn!

  10. sum1special

    July 25, 2014 at 9:17 am

    Toolz dress is everything.

  11. Aibee

    July 25, 2014 at 10:31 am

    Oh! My hairdresser was at this event. She was talking about it on Sunday when I went to get braids installed and she was making arrangements for someone to care for her baby. I hope the products get to her salon soon.

  12. novex

    July 25, 2014 at 3:46 pm

    its blah blah blah and 1 …. not and me oh jeni …… love you still tho you have the most genuine smile!

  13. novex

    July 25, 2014 at 3:47 pm

    typo …….. *hides face * …..ms jenni change that 1 to an I …….. rotfl @ my dahyum self!

  14. Olanne

    July 26, 2014 at 4:19 am

    And there is NOT ONE female executive?! Well…i’ll be damned! Hisssss

  15. MyHairmyBeautyNigeria.com

    July 26, 2014 at 2:05 pm

    Great initiative L’oreal!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Star Features

Advertisement
css.php