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Your First Look! Lanre Da Silva-Ajayi’s “Rock Delight” Collection Debut at Vogue Talents 2014 in Italy

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Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014001

We couldn’t be more excited to share the Spring/Summer 2015 Collection from Nigerian Designer Lanre Da Silva-Ajayi of eponymous label LDA, which she showcased at the 2014 Vogue Talents at the Palazzo Morando, Milan, Italy.{Read the First Scoop Here}

Supported by GTBanbk SME MarketHub, LDA unveiled its “Rock Delight” collection to fashion legends like American Vogue Editor-in-Chief Anna Wintour, Vogue Italia Editor-in-Chief Franca Sozzani, Lagos Fashion & Design Week‘s Omoyemi Akerele of the Style House Files and many more creative heads and press members.

LDA described the collection via Instagram as “being inspired by the famous Olumo Rock located in Abeokuta, the largest city and capital of Ogun state in South-West Nigeria“. You can also expect to see the full collection at the 2014 Lagos Fashion & Design Week.

Check out a few pieces from the collection;

Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014002 Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014003Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014007 Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014

LDA hung out with Fashion Legends!

Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014004

Lanre Da Silva-Ajayi & Anna Wintour (American Vogue Editor-in-Chief)

Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014005

Franca Sozzani (Vogue Italia Editor-In-Chief), Lanre Da Silva-Ajayi & Anna Wintour

Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014008

Omoyemi Akerele

Suzy menkes of Vogue & Lanre Da Silva-Ajayi

Suzy Menkes of Vogue & Lanre Da Silva-Ajayi

Lanre Da Silva-Ajayi Rock Delight Collection Vogue Talent - Bellanaija - September 2014006

Omoyemi Akerele of Style House Files & Lagos Fashion & Design Week, Lanre Da Silva-Ajayi & Top Media Personalities in Milan wearing pieces from the “Rock Delight” Collection

Lanre Da Silva-Ajayi Showcase Vogue Talents 2014 - Bellanaija - September 2014

Bryan Boy (Fashion Blogger), Lanre Da Silva-Ajayi & Angelica Cheung (Vogue China Editor)

The Vogue Italia event presents designers from Europe and beyond to an international retail audience and fashion industry heavyweights enabling them to get introduced to international talent.

Photo Credit: @smemarkethub | @ldacouture | @Omoyemiakerele (Instagram)

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

25 Comments

  1. Non professional opinion

    September 18, 2014 at 11:46 am

    After a less than adequate outing from lisa folawiyo, and nice but inconsistent collection from Deola/clan, I wasn’t overly excited by the new season. However the sneak peeks from LDA and Maki oh have restored my passion. Designs like this make it easy to buy nigerian. The batik pieces are gorgeous. I’m glad she turned away from the french laces and looked for inspiration closer to home.

    • Omo T

      September 18, 2014 at 12:34 pm

      Thank you o my sister. It seems LDA and Maki Oh are the only ones on top of their game this season. Lisa Folawiyo could have been better. Deola was good, CLAN let her down.

  2. BB

    September 18, 2014 at 11:57 am

    SLAYING! GO LDA! How many nigerian designers have met with Anna wintour?!

  3. Thesis

    September 18, 2014 at 12:04 pm

    Omoyemi Akerele has a strong face!
    That hairstyle does not suit her @ all.
    Proud of [email protected]
    great designs and pleasant woman!

    • Anon

      September 18, 2014 at 7:45 pm

      I’ve said that for a long time. Surely she can afford better quality hair and do a better style without the centre parting.

      Congrats to LDA. Marvellous collection.

  4. Olajumoke Okedairo

    September 18, 2014 at 12:14 pm

    very beautiful pieces!

  5. BlueEyed

    September 18, 2014 at 12:27 pm

    Lord i always cringe when I hear nigerian designers using “couture” to describe their clothes, not because they are not nice but because I don’t see anything high end fashion in these designs. Plus in the normal scheme of things you have to be registered in Paris in order to call your designs couture, not every big name designer does couture. Please we should redefine what we accept as couture

    • Non professional opinion

      September 18, 2014 at 2:16 pm

      I know what you are saying and it is a little cringe worthy that we have so many “couture” in naij. However lanre’s work is couture which in this instance is a synonym for bespoke as most of her work is made to measure for individual clients.
      You cannot call your work HAUTE couture if you aren’t a member of the Chambre Syndicale in Paris.

  6. yes

    September 18, 2014 at 1:03 pm

    Congrats LDA, you have done well and more grease to your elbow; a little story no one should criticise her because her proof is in the pudding, read one tailor online boasting she has done shows in kenya, ghana and SA. whereas she has only visited SA once, the others dont know but people who knew her unbundled the irooo, and then her husband quickly took her to dubai to prove she has gone out of africa, afterwards sending pics to twitter. Pls LDA, love you loads, you dont boast you only concentrate on your focus. kudos to you, omoyemi, CLAN, Deola, Lisa Folawiyo for promoting a beautiful heritage.

  7. Mama

    September 18, 2014 at 1:16 pm

    Well done LDA!!!
    Way to go… Ana Wintour, she is the make it or break it in the global fashion biz.

  8. theasoebijunkie

    September 18, 2014 at 1:26 pm

    Well done LDA
    I love the dress in the second picture.

  9. Black Coffee

    September 18, 2014 at 1:48 pm

    I love how there’s a piece on Asa and then on my favourite designer, LDA. Nigerian – international women are killing it!!!!

  10. NaijaPikin

    September 18, 2014 at 2:35 pm

    Really nice. I wish she would be consistent. I was so excited when a friend chose her to make our bridesmaid dresses. Though expensive I was expecting to see the quality displayed online. To say I was disappointed with the outcome is an understatement.

    consistency is key. Your quality of work should never be compromised.

  11. lizzy

    September 18, 2014 at 3:10 pm

    these collection are lovely,but definitely not a couture. please NAIJA designers let us know the difference..

  12. AVID BLOG READER

    September 18, 2014 at 4:47 pm

    If Anna appears…you are a winner

  13. I am Nneka

    September 18, 2014 at 5:53 pm

    perhaps the naija couture should be called kouture then……LDA is couture by the way

    • i no send

      September 18, 2014 at 6:02 pm

      no its not

  14. Fols

    September 18, 2014 at 6:33 pm

    What I like about LDA is that regardless of her style or inspiration, her pieces are almost always wearable!

  15. Xtsy

    September 18, 2014 at 8:51 pm

    Would love to see Anna Wintour in an afro

  16. Aisha

    September 19, 2014 at 9:34 am

    If it is not ready to wear then it is Couture, meaning Tailored/bespoke made and couture isn’t always high fashion., e”g Zuhair Murad has done crepe pants and simple ,lace dresses in his couture collection before, you see very simple pieces in couture collections so stop looking down on LDA, this is how she does couture, fashion is expression, just like art. It is not for everyone o

  17. bukonla

    September 19, 2014 at 10:52 am

    Beautiful pieces,all wearable

  18. stylebymolekor

    September 20, 2014 at 2:04 am

    I like these dresses, good job. I do agree that too many of our local designers use the word Haute Couture(High Sewing/Fashion) in the wrong way- when they mean to use bespoke, they say couture.. Though couture clothes are actually made for the individual buyer made to fit their bodies, Couture on the runways are characterized by very expensive and rare fabrics, carefully crafted in ways that show more of the designer’s creativity than the outfit’s actual wearability. A couture collection is the designer’s ability/opportunity to show off their artistic and designing abilities, no holds barred and that is why a lot of their outfits are not wearable. However, to increase their market value, most designers have begun to constrain themselves so as to be able to make clothes that are at least red carpet worthy from their couture collections, see chanel’s 2014 couture collection. So now just as we have different levels of designers , we have begun to see different levels of output in that line- The kind of fabrics Chanel or Valentino would use in their couture collection no matter how wearable, may be different from what Thomas Tait or even Michael Kors may decide to use. Most wise new designers stick to ready to wear for a bit before venturing into couture… there’s nothing wrong with that – focus on your target market not the name- its all about the dough.

  19. AnonyTee

    September 20, 2014 at 7:49 pm

    “A couture garment is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make”
    Going by the definition above, LDA isnt couture but “bespoke” since they are made for individual clients, Or does she construct all her pieces using hand-executed techniques?

  20. kele

    September 26, 2014 at 1:58 pm

    Thank you stylebymolekor for the education

  21. Miss Mo

    September 27, 2014 at 10:43 pm

    Beautiful and creative work as usual Lanre. 🙂

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