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Christie Brown launches “Live Pink” Campaign with JEAD Foundation & Ghanaian Breast Cancer Survivors

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October is Breast Cancer Awareness month, and from stars like breast cancer survivor Guliana Rancic to publications like Genevieve Magazine everyone seems to be making major moves to raise breast cancer awareness.

In the spirit of the month, Ghanaian fashion label Christie Brown partnered with the Judith-Ellen Awuah-Darko Foundation – an NGO committed to supporting underprivileged breast cancer patients – and created The Live Pink Campaign.

Through this campaign, Christie Brown aims to celebrate and pay tribute to the resilience, strength and beauty of the Ghanaian women who are breast cancer survivors. These women, through many trials have demonstrated immense courage and fortitude and today are dubbed survivors.

Christie Brown and Judith-Ellen Awuah- Darko Foundation Live Pink Campaign - Bellanaija - Octoberr2014002

Awuah Darko

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Monica Nana Yaa Oppong

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Sally Abbey

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Agnes Afrakomado

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Christie Brown has been featuring the stories of Judith-Ellen Awuah-Darko, Nana Yaa Monica Oppong, Salley Abbey and Agnes Afrakomado on their social media platforms and in honouring them further, will launch an exclusive line of accessories to directly support healthcare for breast cancer patients through the JEAD Foundation. The pieces will feature limited edition button bibs with pink and wax print buttons, as well as the limited edition pencil stencil bib with pink feathers and wax print buttons.

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10% of the proceeds from the sale of the pieces will go towards the foundation and will be available at their flagship store from Monday 13th October 2014 till the end of October.

The Live Pink campaign is supported by Indira Echeruo photography, Quarets photography, Fashionista, Soaesthetic Makeup company, House of Cramer and Kaya Energy Bar.

6 Comments

  1. Fre

    October 16, 2014 at 3:10 pm

    Awwww.
    Bless them all
    God Bless Aisha, Christie Brown, Ghana
    Love the personal touch (even coming from a fashion angle) to this cancer awareness campaign.
    May we find the cure to and cause of cancer regardless of the phase it was diagnosed and may it be less expensive.

  2. Teri

    October 16, 2014 at 6:30 pm

    Christie Brown God will bless you…….so touching

  3. Muriel

    October 16, 2014 at 7:16 pm

    Amen Fre. An urgent cure needs to be found. Mrs. Awuah sure doesn’t look 77. We thank God for these lives and may their testimonies provide hope to countless cancer patients out there who might be despairing.

  4. Kano girl

    October 17, 2014 at 9:37 am

    Good Job Aisha!!

  5. saudah

    January 31, 2015 at 12:45 am

    Can do for me please

  6. ebenezer codjoe

    March 29, 2016 at 2:12 pm

    n/c

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