Connect with us

Style

Cosmopolitan Set to Make Online Version Available to Ghana, Kenya & Botswana After its Debut in Nigeria

Published

 on

khloe-kardashian-cosmopolitan-uk-february-2015-05

Great news Cosmopolitan Magazine subscribers! The women’s magazine is fast developing into a bigger global brand and has its eye on some African countries in its expansion plan.

After launching its online-only version in Nigeria a month ago and online & print versions in South Africa, the magazine with over 60 print versions is set to launch its online-only version in Ghana, Kenya & Botswana.

According to the Financial Times;

“Nigeria was chosen for the “digital first” debut for several reasons, including its young, English-speaking population, the lack of competition and increasing consumption fuelled by economic growth. Hearst said nearly three-quarters of the population has a mobile phone, more than a third of Nigerians are mobile internet users and mobile commerce is widespread.”

Speaking on the new launch in more African countries, the Chief Executive of Hearst Magazine International, Duncan Edwards, a lot of their advertising customers have a growing interest in Sub-Saharan Africa, particularly to personal goods groups like Unilever, Proctor & Gamble who usually have their ads in women’s magazines.

The online editions will employ local talents both creatively and otherwise; and the mag will also be launching online-only editions is select areas of Europe.

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

5 Comments

  1. bruno

    January 14, 2015 at 12:58 pm

    someone is clearly obsessed with the kardashians.

    of all the different covers of cosmopolitan, u decided to use the one that has khloe kardashian.

    • ilaugh

      January 14, 2015 at 2:11 pm

      Oga Bruno, They used the latest issue. Ahn ahn.

  2. Bemmy

    January 14, 2015 at 2:53 pm

    Hope they will put some of our celebs on the cover since we are their biggest African sdubcribers

  3. Tunmi

    January 14, 2015 at 2:57 pm

    I really, really, really do hope the covers and contents would be a bit higher than the original and much relative to the populace. At least let’s have more dark-skinned folks

  4. Bisi

    January 14, 2015 at 5:07 pm

    It was here in the UK.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Star Features

Advertisement
css.php