As part of the grand finale events of the Social Media Week February 2015, Social Media Week TGIF held on February 27 at N-TYCE Lounge.
It was deliberately woven to deliver an exciting, engagingly good time, culminating in an unforgettable February experience, turning out to be the perfect climax for a whole week of bonding, sharing and learning. It was a delightful soiree of karaoke and invigorating entertainment, and an opportunity for the professionals of the connected class the perfect way to network.
The event was organized by one of Nigeria’s fast emerging digital advertising agencies, Imaginarium Creative. In his opening keynote address, the team leader of Imaginarium- Ferdinand ‘Ladi Adimefe said that the purpose of the event was to provide an opportunity to release work tensions, engender greater social interactions by bridging the gap between upwardly mobile brands that have used connectivity to revolutionize how we buy, what we do and how we live.
He recognized that the creative industries are on a fast lane and conversations that will deepen the understanding of the sector and help young entrepreneurs find common grounds and compare notes will be invaluable. This is the first part of the creative evening that the company hopes to push on a monthly basis.
While speaking at the event, Edmund Olotu (Co-Founder and Chief Commercial Officer at SuperGeeks, one of Nigeria’s most promising after-sales tech support companies), shared insight into what it takes to be a successful tech entrepreneur in Nigeria today. He emphasized the importance of the “social” angle of running a business in Nigeria by highlighting SuperGeeks’ drive to significantly increase the value of human capital in the tech support industry through in-house training and skills acquisition.
Reiterating the role of technology in the society, VP Marketing at Konga.com– Gabriel Umoden, spoke about Konga’s journey from being an online store that sold just baby products to an online marketplace that has empowered thousands of entrepreneurs and sellers, by giving them an opportunity to leverage on the Konga.com marketplace to reach their target market. He also stated that the big picture for Konga is a market hub where millions of merchants interact with their customers through its SellerHQ platform.
Mr. Dennis Ejiogu of Channel M-1 spoke about the need to provide exciting entertainment on mobile platform.
The interactive session was then followed by a night of karaoke and networking.
This event was organized with the support of Samsung, Konga, Super Geeks, LagosLaidbac and Music Wire, and with media partnership from Cool FM, BellaNaija and Olorisupergal.
Imaginarium Creative and Creative Nigeria Project have a history of bringing interesting compelling content to life. This Social Media Week Imaginarium set out to re-imagine connection through our love for music and technology.