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Pick Your Fave! 5 Gorgeous Evening Gowns by Mai Atafo for House of Lux Launch



Mai Atafo House of Lux Collaboration - BellaNaija - April2015

Earlier on this month, House of Lux unveiled 5 new variants at a fab event in Lagos, and to give their target market more resonance with the essence of Lux, they collaborated with fashion designer Mai Atafo of Mai Atafo Inspired to create 5 fabulous evening gowns for each bar of soap unveiled. Read more on the event here if you missed it.

Today, we are sharing with you images of the 5 dresses. Be sure to let us know which is your favourite.

Wake Me Up
Blue detailing, sequined patterns and more were the key attributes of the ‘Wake Me Up’ dress modeled by Banke. According to the designer, the piece was created with elements of the soap such as its “refreshing mineral salt, seaweed and cooling menthol“, to create the dress.

Mai Atafo House of Lux Collaboration - BellaNaija - April2015005

Velvet Touch
Mirroring the Velvet Touch bar, this stunning dress modeled by Joyce Chidebe was one of our favourites for sure. It came out 2nd on the runway and was an elegant piece with a soft allure, detailed with velvet bodice.

Mai Atafo House of Lux Collaboration - BellaNaija - April2015002

Soft Caress
The ‘Soft Caress’ dress exudes ethereal beauty. Created as a wedding dress, the piece modeled by Precious John looked soft, sultry and luxurious.

Mai Atafo House of Lux Collaboration - BellaNaija - April2015003

Soft Touch
This dress was elegant, feminine, sensual and made with about 100 yards of tulle. Modeled by Amanda Omogiafo, the ‘Soft Touch’ dress aims at adorning the wearer with grace and allure.

Mai Atafo House of Lux Collaboration - BellaNaija - April2015001

Shake Me Up
Modeled by Nneka Edozie, the dress representing the ‘Shake Me Up’ bar was a simple silhouette that was brought to life by the fabrics used. On the runway it exuded glam with flowing fabric and allure.

Mai Atafo House of Lux Collaboration - BellaNaija - April2015004

Photo Credits
: Kola Oshalusi (Instagram: @KolaOshalusi)
Makeup: Khetuamen Omon Eseose (Instagram: @EseoseBrownie)
Models: Banke | Amanda Omogiafo (Instagram: @TheAmanda_O) | Nneka Edozie (Instagram: @Nneka_Edozie) | Precious John (Instagram: @Precious_John) | Joyce Chidebe (Instagram: @Jade_Zi)
Location: Eton House Nigeria (Instagram: @EtonHouse)

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. [email protected]

    April 13, 2015 at 6:16 pm

    Good work. I wish I was rich enough, slim enough and tall enough for them all *tying wrapper on my chest*

    • anonymous 5

      April 13, 2015 at 9:15 pm


  2. Christian Sister

    April 13, 2015 at 6:53 pm

    Sigh. Mai Atafo has lost it. Way back when, he used to be a hot stuff, I mean hot stuff. Now, he churns out just-there pieces. Some of the clothes looks poorly tailored, and there’s nothing just exciting here. We need you back MAI!!!!!!!!!!!!!!!!!!!

    • nene

      April 13, 2015 at 10:46 pm

      he might have “lost it” but he’s still better than 99% of designers in nigeria

  3. Kk

    April 13, 2015 at 7:04 pm

    To be honest I don’t think he has lost anything oh! I just know that other designers are now taking over which makes him feel like he has lost his touch. This has always been the result of his work! No shade just observations. I think he should look at what other people are doing and find a way to do things differently but with quality, but you know Naija now…. These gowns will not pass 100,000 Naira and upwards… #shaking my head!!!

  4. Tatler

    April 13, 2015 at 7:44 pm

    The last 3 like the rejects you find in some outlet shop for prom dresses.

  5. DoroAnon

    April 13, 2015 at 9:06 pm

    Bellla Naija where is cakesbyTosan ever since he. Made d tallest cake in d world abi africa he has been. MIA,his website is down,twitter acct nt active.I miss admiring his sugarcraft

  6. bruno

    April 13, 2015 at 9:22 pm

    velvet touch is the only manageable gown. it looks like a zac posen design tho.

    this is the problem I have with straight men making clothes for women. they don’t understand a woman’s body.

    the first dress (the blue one) will give the girl an unnecessarily large ass with the excess fabric attached in the back.

    the white dress is a fatigue dress, a dress we have seen a million times and we are tired of seeing. toke makinwa wore something like that to the amvca this year. pls we are tired of this particular dress, its a fatigue dress.

    the red dress, one word PROM QUEEN!!!!. prom queen on crack.

    the light blue dress, it a lace disaster. it looks cheap. the colour of lace cheapens the gown. if it was black it would have lookes better.

    to me, mai atafo is just over hyped. there’s no competition in nigeria fashion industry thats why he’s very popular.

  7. tunmi

    April 14, 2015 at 12:01 am

    *steps in and silently walks back to the Lebanese designer’s post*

    • Tera

      April 14, 2015 at 12:23 pm

      hahahahahahhaahhahaahahhaha EPIC COMMENT

  8. miss kelly

    April 14, 2015 at 12:54 am

    Bruno,you said it all. As Designer you should find your inspiration dont just be a dressmaker,be innovative be able to communicate with the woman designing is an art.the major reason I love John Galliano aside his scandal dat guy creates master pieces. Bruno a fewstraight men are good just a handful

  9. Ndidi

    April 14, 2015 at 4:21 am

    He didnt’t lose nothing boo

  10. mrs chidukane

    April 14, 2015 at 9:28 am

    Looks cheap and very poorly made. There’s no wow factor. Just same old same old

  11. Tera

    April 14, 2015 at 12:21 pm

    cant believe am gonna say this but Mai whats this? where did you source the fabrics from? they look cheap! hence the clothes dont have that je ne ce quoi feel about them. they look like off the rack prom dresses. i have seen your work Mai and this is, i dont know what this is.

  12. **crytic**

    April 14, 2015 at 12:33 pm

    omgosh this is just EWWWGGLLYYY, common taifo whats this? they all look cheap, don’t you see designers look books? 100 yards of tulle? really? the white 4a wedding dress? looks like a something you wear to cochella just dorn a fedora, lotsss of long beaded necklaces and big earrings then the last dress looks like the cheaper version of something you saw online and ordered for. and Mai tafo is meant to be one of the most acclaimed fashion designers? maybe for men, but you allowed them showcase this as your work? BN is global


    April 14, 2015 at 12:35 pm

    The velvet touch and others.

  14. keeks

    April 14, 2015 at 12:44 pm

    so had to go back and see the event proper maybe it wowed on the runway, but this dresses look and tastes like stew without seasoning, its bland. i think you do male clothes better than female, with this you will make female customers run for the hills. the last dress looks like a knock off of something seen online. i dont even know which is a pass, maybe the pink with the 100 yards of tulle?

  15. tony

    April 14, 2015 at 4:19 pm

    There is a wave of changing sweeping all facets of life in Nigeria even in fashion.Mai,we dont take whatever we are given any more.Do your homework before you churn out dresses again as this is really making me wanna weep.CHANJIIIIIIII has come.

  16. kevwe

    April 15, 2015 at 3:37 pm

    mia,mai, mai! i”m quite disapointed sha. what d heck is this? and to think i flew all d way from abuja to lagos to see him for an opportunity to work with him and even i wont design this in my night mares. bruh,please stick to menswear inugo?

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