If you know Balmain Paris then you know they have an army that is at least 8 strong with Kendall and Kylie Jenner, Joan Smalls, Kim Kardashian West, Kanye West, and more.
In their campaign for “Unconditional Love” – the Jenner sisters, along with other siblings like Joan & Erika Smalls, Gigi & Bella Hadid and Armando & Fernando Cabral are leading the attack in this fab editorial. Wearing Balmain Paris couture, they pose on the steps of a fountain in sultry & intimate poses.
Of course the Jenner sisters are already causing some controversy as some people think their posture is a bit too sexual. Apparently the inspiration for the theme of this shoot came from Kim & Kanye’s Balmain shoot for the last campaign. What are your thoughts?
According to statement released by Balmain designer, Olivier Rousteing – “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me.
Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season. Who better to follow Kardashian and West than the young Jenner sisters? This marks a high-fashion debut for Kylie Jenner, who has so far stayed clear of modeling gigs — West’s Adidas show and her (and her sister’s) collaborations with Topshop and PacSun notwithstanding.“
Photography: Mario Sorrenti
Creative Design: Pascal Dangin of KiD
Styling: Olivier Rousteing
Hair: Rob Recine
Makeup: Aaron de May
Source: @BalmainParis (Instagram)