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Daroc unveils DENIM Range of Men Fragrance into the Nigerian Market




L-R. The General Manager, Daroc Nigeria Limited, Bashir Jaber; the Head of Brands & Marketing, Trads Marketing & Distribution Solutions Limited, Mrs Aderemi Apatira, Executive Business Director, Noah’s Ark Communications, Victor Oyarero and the Sales Manager, Wale Adediran

Daroc Distribution Nigeria Limited, a brand distribution and sales company and a member of Rocco Global FZC with the headquarters in the UK has introduced the DENIM range of fragrance (Body Spray, Aftershave and Shower Gel) specially made for men into the Nigerian deodorant market.

The DENIM range of range was unveiled to the media at a media launch event held on Monday, October 12, 2015 at the Jevinik, Ikeja, Lagos.

Speaking at the media launch, the General Manager, Daroc Distribution Nigeria Limited, Bashir Jaber disclosed that the DENIM range of fragrance was specifically manufactured as a unique male brand for those who desire a distinct and long lasting fragrance. “We are very pleased to formally introduce the DENIM range of personal care products to the Nigerian consumers. DENIM is a globally acclaimed brand offering the best quality that meets and surpasses consumers’ expectations“, he said.


Jaber disclosed that the DENIM Deodorant Body Spray is available in Nigeria in 7 different variants – DENIM Original, DENIM Black, DENIM Illusion, DENIM Raw Passion, DENIM River, DENIM Musk and DENIM Desire, the DENIM Aftershave is available in DENIM Original, DENIM Black, DENIM Illusion, DENIM Raw Passion, DENIM River and DENIM Musk while the Shower Gel is available in DENIM Original and DENIM Black.



He stressed further that DENIM brand is now considered as a complete personal care line, ranging from fragrances to shaving products designed to empower men who are comfortable in their own skin.

Speaking on the distribution network for the DENIM brand in Nigeria, Jaber revealed that the distribution strategy is to ensure that DENIM is available at every consumer touch points and point of purchase to ensure that target consumers can get to buy the product across any part of the country. He further stated that DENIM is currently available in key Modern Trade channels (shopping mall), Major Supermarket, Retail Stores and select Neighbourhood Stores Pan-Nigeria at affordable and competitive recommended retail prices.



The General Manager also hinted that the company is planning to hold a first of its kind launch party for DENIM on Saturday, October 31, 2015 at the Oriental Hotel Lekki, Lagos. He announced that Nigerian leading music stars Davido and Kiss Daniel will be performing live at the event expected to be attended by Celebrities, VVIPs as well as consumers. He then urged interested consumers who wish to attend the launch party to follow DENIM on the social media platforms – Facebook, Twitter and Instagram, also on Website  and stand a chance to win loads of prizes including Beat by Drake Headphones, Ipads as well as cash prizes.


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