“There’s something mysterious and daring about the Egyptian culture that sparked my curiosity. Symbolism was important in telling the story behind our SS16 collection” says designer Andrea Iyamah.
Andrea Iyamah has been known to push limits, especially when it comes to our perceptions of what swimwear/bathing suits should look like. This season, they have done even more with this culturally rooted collection that draws inspiration from Egypt. Andrea Iyamah tries to incorporate pyramids into their first in-house made prints with the high-octane geometry, lines and angles in different bubbly colours.
The campaign aptly conveys the inspiration behind the collection with the choice of a dessert as the location and a far away pyramid in sight. Makeup is kept in theme, with the exaggerated eyeliner that Biblical Egyptians are known for and hair – short and messy.
The campaign was directed and photographed by remarkable visual artist and photographer William Ukoh of Willy Verse.
Photography & Directions: William Ukoh of Willy Verse (@willyverse)