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Andrea Iyamah’s Spring/Summer ‘Finding Water’ 2016 Collection Will Leave You Thirsty!

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“There’s something mysterious and daring about the Egyptian culture that sparked my curiosity. Symbolism was important in telling the story behind our SS16 collection” says designer Andrea Iyamah.

Andrea Iyamah has been known to push limits, especially when it comes to our perceptions of what swimwear/bathing suits should look like. This season, they have done even more with this culturally rooted collection that draws inspiration from Egypt. Andrea Iyamah tries to incorporate pyramids into their first in-house made prints with the high-octane geometry, lines and angles in different bubbly colours.

The campaign aptly conveys the inspiration behind the collection with the choice of a dessert as the location and a far away pyramid in sight. Makeup is kept in theme, with the exaggerated eyeliner that Biblical Egyptians are known for and hair – short and messy.

The campaign was directed and photographed by remarkable visual artist and photographer William Ukoh of Willy Verse.

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Instagram: @andreaiyamah | Website: www.andreaiyamah.com

Photography & Directions: William Ukoh of Willy Verse (@willyverse)

Richard Akuson is founder at The PR Boy a boutique media and press relations agency for fashion, beauty and lifestyle brands with a specialty in raising the overall awareness of a brand, product or image of a company or person. Richard is also a weekly columnist at Bellanaija.com ('On The Catwalk' and 'Collection Conversations'), he's also a party host at The Front Row and a vlogger at Get Pink with Richard . Want to reach out? Follow @richardakuson on Instagram and @richardakuson on Twitter or send an email to [email protected]

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