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First Official Ad Campaign for Caitlyn Jenner’s MAC Cosmetics Collaboration Unveiled!



Caitlyn Jenner_FinallyFree_MAC Comestics_BellaNaija

A couple of months ago BN Beauty brought you the news that reality TV star Caitlyn Jenner was teaming up with MAC Cosmetics to create her own line of lipsticks called “Finally Free”.

The first official campaign photo from the lipstick has been unveiled and it features Caitlyn standing fiercely in front of a mirror, staring at her own reflection as she applies her empowering lipstick

celebrated the launch of her MAC Cosmetics lipstick – Finally Free by sharing a photo from her sexy new ad campaign on Instagram.

According to E!Online the reasons behind her signature lipstick shade, of which all proceeds are being offered to MAC AIDS Fund Transgender was because…

“I wanted a name that I use and which represents the community. This is who I am: Finally Free,” she said. “It’s just so simple. No more secrets. I’m free. I woke up the other morning, and I was just happy. Getting dressed, going out, I’m accepted in the world; people are nice. Life is good. I’m Finally Free.”
“I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick,” she said.


  1. Tai omo yoruba nimi

    April 8, 2016 at 12:44 am

    Shut up there ! We get it ,you’re now finally free and feel liberated . E Don do abeg

  2. Kiiki

    April 8, 2016 at 1:17 am


  3. MIMI

    April 8, 2016 at 5:59 am

    Ohhh MAC – u r a disappointment!

  4. Tosin

    April 8, 2016 at 7:03 am

    from decathlon-slayer to va-voom-vixen.

    • Californiabawlar

      April 8, 2016 at 7:55 am

      Tosin! Vixen bawo?

      Meanwhile since older ladies are in, can we please have a Diana Ross campaign? I’m sure people like my mum will be all over the items.

  5. King Bey

    April 8, 2016 at 7:09 am

    You are finally free abi? But I see you cry all the time during the adverts of “I am Cait” because I can never keep up with your reality show,hope you don’t run into depression

  6. Ursy

    April 8, 2016 at 7:12 am

    i have been using Mac Powder ever since, but because of this i refrain! No more Mac! So disgusting ! Go and tell it to God

    • MC

      April 9, 2016 at 7:56 pm

      If you have been using MAC ‘ever since’, you would know that this is not new for them!

  7. OmaOma

    April 8, 2016 at 7:28 am

    Lord have Mercy!!

  8. Live and let live

    April 8, 2016 at 7:47 am

    As humans we make choices every day and have to live with it. Truth is God said we should owe Nobody anything but love. Let’s live and let live in love, speaking the truth at all times but still in love. Peace

  9. Californiabawlar

    April 8, 2016 at 7:52 am

    I don’t know why y’all are upset or surprised. Half of MAC employees are men who flamboyantly wear makeup. It don’t bother me locally at the mall, so it don’t bother me on the internet either. Why should it? They are catering to a huge portion of the makeup market. Business is business.

    One thing I know is that Mr. Bruce (he still got a d- so…) is NOT hot. Simple. I won’t look at lipstick on his cigarette shriveled lips and go….hmmmn, loves it! Nope.

    • ATL's finest

      April 8, 2016 at 1:20 pm

      @ Californiabawlar thank U. Half of this indulstry are gays, transgender, lesbians, she-male, wearing make-up. So this isn’t going to affect me but I don’t see myself buying it. The name alone “Finally free” will roll in all the memories :). On that note, everyone is making their mullah one way or the other & that includes Cait & Mac

  10. Toes

    April 8, 2016 at 8:06 am

    This right here folks used to be an Olympic champion…let that sink for a sec

  11. keke driver

    April 8, 2016 at 8:14 am

    “fierce” “sexy”?? O please! dude irritates me abeg

  12. Carina

    April 8, 2016 at 8:41 am

    Nonsense! Rubbish!!
    I used to like him as bruce…

  13. LadyWithoutTheAfrolocs

    April 8, 2016 at 9:54 am

    @Californiabawler…i so agree with you.

  14. DD

    April 8, 2016 at 10:25 am

    i don’t know about this.. but this ad just looks wrong….

  15. Ariere

    April 8, 2016 at 10:59 am

    I rather keep quiet and wait till Jesus comes to sort this one out. Who am I to judge? I just Sin differently.


    April 8, 2016 at 12:24 pm

    Spot on Californiabawler?

  17. Tru

    April 8, 2016 at 12:25 pm


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