Yesterday on the 23rd of August, BellaNaija attended the Media Lunch with Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa; he had big news to share with us and we were all excited to hear what it was.
The MTV Africa Music Awards (MAMA) is back this year in full throttle with “Striking Gold” as the theme! Here’s all you need to know about the partnerships and Road to Mama activities happening in Durban and Lagos.
Viacom International Media Networks (VIMN) Africa and MTV Base (DStv channel 322) are once again highlighting the “gold standard” in music, creativity and achievement at the sixth edition of the MTV Africa Music Awards (MAMA). The MTV Africa Music Awards Johannesburg 2016, brought to you by Joburg Tourism in association with Absolut will broadcast live from The Ticketpro Dome, Johannesburg, South Africa at 20:00WAT/21:00 CAT on Saturday 22 October 2016.
The definitive annual celebration of African and international talent and achievement, MAMA 2016 recognises and rewards musicians and achievers who have made the most impact on African music and youth culture over the previous year. The ceremony will feature stunning performances from African and international artists along with the show’s signature cross-genre and cross-border collaborations
MAMA 2016 will celebrate African talent across 17 award categories, the contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. Additional categories include the Africa Re-Imagined Award and Personality of the Year. The nominations for the awards will be revealed in September 2016.
See more Categories for MAMA 2016 below:
- Best Male
- Best Female
- Best Group
- Best New Act
- Best Live Act
- Best Francophone
- Best Lusophone
- Best Pop/Alternative
- Best Hip Hop
- Best International
- Legend Award
- Best Collaboration in association with Absolut
- Video of the Year
- Song of the Year
- Artist of the Year
- Personality of the Year
- MTV Base Africa Re-Imagined Award
Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa;
We are thrilled that the MTV Africa Music Awards will be taking place in Johannesburg, City of Gold, for the first time on 22 October. We are looking forward to staging the largest awards show in Africa, in one of the continent’s most vibrant cities. Noted for its exciting youth culture and rich music scene, Joburg will make the perfect backdrop for our biggest MAMA ever.
Celebrating the pan-African scope of the MAMA, the awards will encompass two stunning Road to MAMA events featuring MAMA nominees and superstar DJs, to be held in Durban and Lagos. Another much-anticipated element of MAMA 2016 will be a music industry workshop for aspiring musicians held on the day prior to the awards (21 October).
First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Cassper Nyovest, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Trevor Noah, Zebra & Giraffe, Uhuru, Wahu, Yemi Alade, and many more.
The MTV Africa Music Awards 2016 will broadcast live on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on Saturday 22 October at 2:00 WAT/21:00 CAT. The show will also be transmitted worldwide on partner stations and content platforms from October onwards, while MTV channels around the world will broadcast a one hour MAMA themed MTV World Stage.
See more Photos from the Media Lunch
For more information on the 2016 MTV Africa Music Awards, please go to www.mtvbase.com, or mama.mtv.com, like us on Facebook at www.Facebook.com/MTVBaseVerified, or follow us on Twitter and Instagram @MTVBaseWest. To join the conversation about the awards please use the hashtag #MTVMAMA2016.