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STAR unveils Partnership Agreement with Key Football Organizations | Kanu Nwankwo, Jay-Jay Okocha, D’banj, Shehu Dikko, Isaac Danladi & more in Attendance

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Brand and club officials

STAR has recently unveiled its unprecedented partnership agreement as the “Official Beer Partner” to key football organisations, which include the Nigerian Professional Football League and five European clubs – Arsenal, Real Madrid, Paris Saint-Germain, Juventus, and Manchester city.

juve

The respective partnership was announced in the presence of Nigeria’s most influential sports, media and entertainment industry figures at events held in Eko Hotel and Suites. The events had notable football officials like, Chairman, League Management Company, Shehu Dikko, First Vice President NFF, Seyi Akinwunmi, Football legends Kanu Nwankwo, Jay-Jay Okocha as well as Barrister Isaac Danladi, and Hon. Nduka Irabor in attendance.

Nico Vervelde

Nico Vervelde

Also present were officials from Nigerian Breweries Plc., Nicolaas Vervelde, Managing Director, Nigerian Breweries Plc., Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc., Tokunbo Adodo, Portfolio Manager, National Premium, Nigerian Breweries Plc., and Kufere Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc., including representatives of the five European football clubs, Luiz Gomez Para (Real Madrid); Wasel Sabastien (Paris Saint-Germain); Gordon Tannock,  (Arsenal); Nick Pinder (Manchester City) and Ravannelli Fabrizo (Juventus).

The partnership is another demonstration of Star’s commitment to its consumers, with the biggest passion for football. STAR will facilitate accelerated opportunities for deeper engagement among millions of fans of these clubs, the brand and partner football organisations.

The events, which were hosted by Gbenga Adeyinka, saw performances from Dbanj, Darey and Kaffy who were present to thrill the guests.

Other guests include Uti Nwachukwu, Ehiz, Lafup, Faithia Balogun- Williams, Stephanie Coker, Destiny Amaka, Hype-man Jimmy, DJ Neptune, Mozez Praiz, Olisa Adibua, Sound Sultan, Patrick Doyle, Remi Oshodi and a host of others.

See photos from the event:

KANU NWANKWO

Kanu Nwankwo

Fathia Balogun

Fathia Balogun

Edem vindah

Edem Vindah

DJ Neptune

DJ Neptune

Darey Art Alade

Darey Art Alade

DESTINY AMAKA

Destiny Amaka

UTI

Uti Nwachukwu

Sound Sultan

Sound Sultan

SHEHU DIKKO

Shedu Dikko

Remi Oshodi

Remi Oshodi

Sealing the deal…

MD NIGERIA BREWERIES, NICOLAAS VERVELDE

MD Nigeria Breweries, Nicolaas Vervelde

MD NIGERIA BREWERIES, NICOLAAS VERVELDE AND SHEHU DIKKO, CHAIRMAN LMC

MD, Nigeria Breweries – Nicolaas Vervelde and Shehu Dikko

TOKUNBO ADODO, NICOLAAS VERVELDE, SHEHU DIKKO AND FRANCO MARIA MAGGI

L-R: Tokunbo Adodo, Nicolaas Vervelde, Shehu Dikko and Franco Maria Maggi

TOKUNBO ADODO, NICOLAAS VERVELDE, NDUKA IRABOR, FRANCO MARIA MAGGI

L-R: Tokunbo Adodo, Nicolaas Vervelde, Nduka Irabor, Franco Maria Maggi

Arsenal & STAR OFFICIALS

Arsenal & STAR Officials

Juve & STAR OFFICIALS

Juventus & STAR Officials

Juve officials

Juventus officials

club & Brand officials

Club & Brand officials

PSG

Fun time…

dbanj

D’banj

Dbanj Dbanl stage performanceStage performance

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3 Comments

  1. quadzeus

    September 2, 2016 at 3:19 pm

    Another misplaced priorities, how many non-Nigerians know about star, instead on focusing on supporting Nigerian football clubs they Ningerian Breweries is supporting foreign clubs

  2. M

    September 2, 2016 at 4:06 pm

    So basically what STAR is really saying is …”Heineken, we don vex”

  3. Layla

    September 2, 2016 at 7:06 pm

    Star is one of Nigerian Breweries’ top brands and the company is owned by Heineken.(60percent ownership) the company is for profit and one of top employers of labor in Nigeria. They are trying to align Star with top brands to further grow the brands value which will make their business profitable. Even during this recession the company is doing fine because people like their alcohol. So my question is this – What is so wrong with that? Like USE your brain. Heineken is an investor in the Nigerian market through NBL. Do you want them to go?? I am confused. This brand alignment of the brands it to make more money and not to assist football clubs. They are not a charity. Sorry!

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