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An Evening of Innovation with Twinpine – Personalisation, Performance and Convergence to Drive Marketing Communications in 2017

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L -R Ayodeji Balogun, Chief Technology Officer, Twinpine; Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine

L -R Ayodeji Balogun, Chief Technology Officer, Twinpine; Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine

Twinpine, Africa’s pioneer and premium mobile marketing company celebrated its fifth year of operations this year.  Officially launched on August 1st, 2011, the company was founded with a vision to help brands and businesses get more value from the primary channel that connects Africans to the world – Mobile.

The exclusive event hosted various digital marketing agencies, brand owners, IT experts and media practitioners to an event tagged “An Evening of Innovation with Twinpine” at the Renaissance Lagos Ikeja Hotel, Lagos on Thursday, November 17th, 2016.

Themed, The Future of Mobile Marketing: Data, Performance and Personalisation, the event buttressed predictions that personalised marketing, performance and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and beyond as brand owners seek to build on their equity and return of investment (ROI) despite the recession.

At the event, Twinpine unveiled its new ad formats (Native Ads, 3D Ads, Brand Cast, Call-to-Action Ads), Twinpine’s Mobile Intelligence Portal, Programmatic Platform and Adrenaline.

Special guests at the event were: Omobola Johnson, General Partner at TLCom Capital; Oti Ukubeyinje, Media Director at Sponge Digital; Jumoke Okikiolu, Head Product Marketing at Samsung West Africa; John Iseghohi, Digital Marketing & Strategy at Etisalat; and Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa.

For more information about Twinpine’s unique propositions, please visit: http://twinpinenetwork.com/

See photos below:

Oduntan Odubanjo, Chief Operation Officer, Twinpine; Philicia Lai, Assistant GM,Afmobi

Oduntan Odubanjo, Chief Operation Officer, Twinpine; Philicia Lai, Assistant GM,Afmobi

Dr. Eugene Ohu, Faculty, Lagos Business School; Teresia Kinuthia,Regional Manager, East and Central Africa,Terragon, Dr. Francis Okoye, Lagos Business School.

Dr. Eugene Ohu, Faculty, Lagos Business School; Teresia Kinuthia,Regional Manager, East and Central Africa,Terragon, Dr. Francis Okoye, Lagos Business School.

Oduntan Odubanjo, Chief Operation Officer, Twinpine; Rosemary Akpo, Africa Marketing Director - Ribena, Suntory, Emeka Enwere, Chief Product Officer, Twinpine; Yusuf Murtala, Marketing Manager, Lucozade

Oduntan Odubanjo, Chief Operation Officer, Twinpine; Rosemary Akpo, Africa Marketing Director – Ribena, Suntory, Emeka Enwere, Chief Product Officer, Twinpine; Yusuf Murtala, Marketing Manager, Lucozade

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine;Nneka Nwobi, Non-Executive director, Terragon ; Emeka Enwere, Chief Product Officer, Twinpine

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine;Nneka Nwobi, Non-Executive director, Terragon ; Emeka Enwere, Chief Product Officer, Twinpine

Josephine Sarouk, Senior Manager, Corporate Segment, MTN Nigeria; Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria; Lorenz Mba, Consultant, Canig Innovative Solutions.

Josephine Sarouk, Senior Manager, Corporate Segment, MTN Nigeria; Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria; Lorenz Mba, Consultant, Canig Innovative Solutions.

Ige Temitayo, Strategy Lead, Ogilvy Africa; David Ole,Planning Director, Sponge Group; Oti Ukubeyinje, Media Director, Sponge Group.

Ige Temitayo, Strategy Lead, Ogilvy Africa; David Ole,Planning Director, Sponge Group; Oti Ukubeyinje, Media Director, Sponge Group.

 Jesse Oguntimehin, Deputy Marketing Manager, Tecno Mobile; Philicia Lai, Assistant GM,Afmobi; Micheal Hu, Country Manager,Afmobi

Jesse Oguntimehin, Deputy Marketing Manager, Tecno Mobile; Philicia Lai, Assistant GM,Afmobi; Micheal Hu, Country Manager, Afmobi

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine

Jody Samuels, Director Innovation, Diageo.

Jody Samuels, Director Innovation, Diageo.

David Ole, Planning Director, Sponge Group; Oti Ukubeyinje, Media Director, Sponge Group; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Toheeb Azeez, Media Manager, Nigeria Breweries; Odubanjo Anu, Content Director, Iconway.

David Ole, Planning Director, Sponge Group; Oti Ukubeyinje, Media Director, Sponge Group; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Toheeb Azeez, Media Manager, Nigeria Breweries; Odubanjo Anu, Content Director, Iconway.

Oti Ukubeyinje, Media Director at Sponge Digital

Oti Ukubeyinje, Media Director at Sponge Digital

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Oduntan Odubanjo, Chief Operation Officer, Twinpine

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Oduntan Odubanjo, Chief Operation Officer, Twinpine

Chika Nwobi, Founder/CEO, L5LAB; Tom Terbell, Partner Rise Capital; Peter Ajegbomogun, Managing Partner, WebCoupers.

Chika Nwobi, Founder/CEO, L5LAB; Tom Terbell, Partner Rise Capital; Peter Ajegbomogun, Managing Partner, WebCoupers.

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine;Nneka Nwobi, Non-Executive director, Terragon ; Emeka Enwere, Chief Product Officer, Twinpine

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine;Nneka Nwobi, Non-Executive director, Terragon ; Emeka Enwere, Chief Product Officer, Twinpine

Elo Iyayi, Managing Director, Sharemind Lagos; Oluwole Olukoju, Digital Strategist, Sharemind Lagos.

Elo Iyayi, Managing Director, Sharemind Lagos; Oluwole Olukoju, Digital Strategist, Sharemind Lagos.

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital;

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital;

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa

Dr. Eugene Ohu, Faculty, Lagos Business School

Dr. Eugene Ohu, Faculty, Lagos Business School

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Jumoke Okikiolu, Head Product Marketing at Samsung West Africa

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Jumoke Okikiolu, Head Product Marketing at Samsung West Africa

Dr. Francis Okoye, Lagos Business School; Teresia Kinuthia, Regional Manager, East and Central Africa,Terragon,

Dr. Francis Okoye, Lagos Business School; Teresia Kinuthia, Regional Manager, East and Central Africa,Terragon,

Amuche Umeh, Essien Ekemini, Brand Manager, Ribenna; Yusuf Murtala, Marketing Manager, Lucozade

Amuche Umeh, Essien Ekemini, Brand Manager, Ribenna; Yusuf Murtala, Marketing Manager, Lucozade

Dr. Francis Okoye, Lagos Business School. Dr. Eugene Ohu, Faculty, Lagos Business School; Teresia Kinuthia,Regional Manager, East and Central Africa,Terragon.

Dr. Francis Okoye, Lagos Business School. Dr. Eugene Ohu, Faculty, Lagos Business School; Teresia Kinuthia,Regional Manager, East and Central Africa,Terragon.

Chika Nwobi, Founder/CEO, L5LAB; Omobola Johnson, General Partner at TLCom Capital; Nneka Nwobi, Non-Executive director, Terragon.

Chika Nwobi, Founder/CEO, L5LAB; Omobola Johnson, General Partner at TLCom Capital; Nneka Nwobi, Non-Executive director, Terragon.

Figure 2Micheal Hu, Country Manager,Afmob Nigeria; Ian Pan, Marketing Manager, Tecno Tablet; Oduntan Odubanjo, Chief Operation Officer, Twinpine; Philicia Lai, Assistant GM,Afmobi Africa; Tosin Sawyerr, Head of Business Development, Afmobi Nigeria; King Dong, Country Manager, Transsion Holding

Figure 2Micheal Hu, Country Manager,Afmob Nigeria; Ian Pan, Marketing Manager, Tecno Tablet; Oduntan Odubanjo, Chief Operation Officer, Twinpine; Philicia Lai, Assistant GM,Afmobi Africa; Tosin Sawyerr, Head of Business Development, Afmobi Nigeria; King Dong, Country Manager, Transsion Holding

Essien Ekemini, Brand Manager, Ribenna; Rosemary Akpo, Africa Marketing Director - Ribena.

Essien Ekemini, Brand Manager, Ribenna; Rosemary Akpo, Africa Marketing Director – Ribena.

Micheal Hu, Country Manager,Afmob Nigeria; Ian Pan, Marketing Manager, Tecno Tablet; King Dong, Country Manager, Transsion Holding; Philicia Lai, Assistant GM,Afmobi Africa; Elo Umeh, Founder, Twinpine; Tosin Sawyerr, Head of Business Development, Afmobi Nigeria.

Micheal Hu, Country Manager,Afmob Nigeria; Ian Pan, Marketing Manager, Tecno Tablet; King Dong, Country Manager, Transsion Holding; Philicia Lai, Assistant GM,Afmobi Africa; Elo Umeh, Founder, Twinpine; Tosin Sawyerr, Head of Business Development, Afmobi Nigeria.

Nneka Nwobi, Non-Executive director, Terragon

Nneka Nwobi, Non-Executive director, Terragon

Guy-Bertrand Njoya, Synekas Consult; Teresia Kinuthia, Regional Manager, East and Central Africa, Terragon; Ayodeji Balogun, Chief Technology Officer, Twinpine

Guy-Bertrand Njoya, Synekas Consult; Teresia Kinuthia, Regional Manager, East and Central Africa, Terragon; Ayodeji Balogun, Chief Technology Officer, Twinpine

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Lara Obaremi Oyinda, Head of digital media Trading, Bytesize Limited.

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