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The Smart Money Woman Movement Continues to take Africa by Storm with More Tour Stops & Events| See Photos from October Roundup



When personal finance expert Arese Ugwu’s tour for her first book The Smart Money Woman: An African Girl’s Journey to Financial Freedom kicked off in September, the unprecedented tour knocked out six events in four Nigerian states in the first month alone without counting the numerous radio and TV interviews heard and watched nationwide.

With another month down, The Smart Money Woman train is not losing steam! October saw more events in Lagos State, a three-day stop in FCT Abuja and a finale in Accra, Ghana. This month, the book tour is already rolling through more locations in Lagos, with a week of exciting events scheduled in South Africa from Johannesburg to Durban, and a stop in Rivers State to cap off the month.

The response to the tour remains overwhelming positive as more women and men in Africa and beyond are forging ahead on their journey towards financial freedom. More tour event locations will be added across the continent, to keep up to date with the information about the movement, the book and the tour visit the Smart Money Africa website.

See photos from the tour stops below:

LEKKI, Lagos – October 6th, 2016: Book Reading and Q & A Session at the Sterling Bank Private Banking Lounge, Hosted by Keji Sanni

The Sterling Bank sponsored event brought The Smart Money Woman book tour to their private banking customers at their exclusive lounge on Wole Olateju Crescent in Lekki Phase 1. The intimate group of ladies received free books courtesy of Sterling Bank and engaged in a passionate discussion about feminism, sexism and how that shapes the way African women view finances.

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VICTORIA ISLAND, Lagos – October 14th, 2016: Book Signing and Meet & Greet at Laterna Ventures

The Smart Money train pulled into the financial centre of Lagos Island for a quick stop, bringing The Smart Money Woman book tour to the corporate folk of Victoria Island during their lunch break one afternoon. And for the first time in the tour’s run, more men stopped in than women! Everyone is #TeamZuri!

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JABI, Abuja – October 21st, 2016: Book Signing and Meet & Greet at House of Tara Jabi Lake Mall

The first stop on the Abuja tour circuit, was a meet & greet event at the House of Tara store in the Jabi Lake Mall. House of Tara beauty reps, readers of the book and shoppers alike, stopped in to meet Arese, get a copy of the book or have their own well-read copies autographed.

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WUSE 2, Abuja – October 22nd, 2016: FusionConnect: The Finance Edition, Hosted by Dr. Samiah Oyekan-Ahmed

The highly anticipated Finance Edition of FusionConnect, hosted by the founder of Fusion Lifestyle Limited was Arese’s second stop in Abuja. The sold out event was a crazy good time with insightful questions, intense discussions, and all the ladies in attendance feeling renewed and empowered at the end of the conference.

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WUSE 2, Abuja – October 23rd, 2016: Whiskey Business Evening at Thomas & Ray, with Charles Okpaleke, Prof. Al-Mustapha Ussiju Medane and Xavier Carbonel

To wrap up the weekend in Abuja, Arese joined the panellists at the Whiskey Business Evening, a collaboration between Play Woman and The Smart Money Woman, to discuss “Exploring Research in Entrepreneurship”.

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ACCRA, Ghana – October 29th, 2016

Akwaaba Ghana! The Smart Money Woman train finally crossed the Nigerian borders to our neighbour and rival in the Jollof wars. The Villa Monticello Hotel were the book tour’s gracious hosts for two nights Arese spent in Accra.

Talking Smart Money Over Brunch: A Personal Finance Masterclass, Hosted by SLA’s Afua Osei at Café Kwae in Airport City

The book tour was in town for one day only and kicked off bright and early, talking Smart Money over brunch at Café Kwae hosted by the co-founder of She Leads Africa, Afua Osei.

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Book Reading and Meet & Greet, Hosted by Anita Erskine at the Vlisco Flagship Store in Accra Mall

Later that Saturday, Anita Erskine hosted Arese to a reading of The Smart Money Woman and meet & greet with the readers at the Vlisco Flagship Store in Accra Mall before heading back to Lagos the next morning.

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BellaNaija is a Media Partner for “The Smart Money Woman” Tour


  1. Steph

    November 8, 2016 at 2:22 pm

    Arese is one gorgeous woman! More power to her and her endeavors!

  2. Asin

    November 8, 2016 at 3:08 pm

    The best revenge is your paper?

    That thinking eats at you till you die if he makes so much more money than you.

    Why not just be financially independent because you are a smart money woman. I can’t blame you though, your life experience, your book. Just don’t rope other women into this thinking mbok

    • sheke

      November 8, 2016 at 5:45 pm

      Tell me about it. Your paper buys you a G-class, his buys him a private jet, yet the only reason you’re working hard and investing money is revenge. You will never be happy in the G wagon till you can afford a Jet. Dear ladies, just do you and buy Arese’s book..

  3. nene

    November 8, 2016 at 8:12 pm

    honest question? how do some people pull crowds and other don’t? i only know arese from bella naija.

  4. Am just saying

    November 8, 2016 at 11:47 pm

    It’s good cos she can teach the majority of Nigerian women how to be smart with their money instead of buying materialistic bullshit while posing on Instagram 24/7. That book should be on Nigeria best seller list, perfect for a nation like Nigeria, the most vain and materialistic people I know. Some will have a closet full of red bottom shoes, yet still be renters.

    Arese send a copy to the likes of Toke and the rest of those vain heffas and negroes

    • Lanre

      November 9, 2016 at 6:15 am

      Lol! Toke is her best friend so clearly Arese may just be paying lip service to these issues. Her Father is afterall a past politician so Nigeria money plenty berekete

    • missedel

      November 9, 2016 at 6:21 am

      FYI Arese and Toke are very good friends. what makes u think of Toke as a spend drift? does Arese not splurge too? they know their pocket size, what to spend and how to replenish it.
      I may not be a fan of Toke but that girl rocks! she converts all the negative energy into something good for herself so biko y’all shd let her be.

  5. .....just saying

    November 9, 2016 at 6:13 am

    Partnerships, partnerships, partnerships. Notice the events she organised herself barely had 10 people attend? But the ones she featured in, where other people organised had tens and tens of women. That’s the secret. You should also use it in your business.

    • deedee

      November 9, 2016 at 9:55 am

      thats why she’ s a smart money woman and is teaching folks like you that only you can’t make it and if she has to patner with others then she’s smart.. so you to emulate it and be a smarty pants with your thoughts by turning it into profit..
      just saying ..

  6. missedel

    November 9, 2016 at 6:25 am

    I didn’t even remember to comment on the koko. I love Arese, she’s taught me a lot and I’m still learning. thanks to HOT’s Tara Durotoye and Bellanaija

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