Closeup, Nigeria’s #1 toothpaste brand and catalyst for closeness stormed the University of Port Harcourt (UNIPORT) and the University of Benin (UNIBEN) with its #MakeThatMove challenge – a campaign that encourages and challenges the youth to be spontaneous, confident and daring in order to #breakthebarriers & #Makethatmove
The events took place on April 26 and May 3, 2017 at the ‘Closeup Chill Zones’ on each campus. Students were entertained and given a platform to showcase their talent through music, comedy, fashion and dance. The Closeup Chill Zones are designated hubs on campus for students to relax, play games and enjoy free WiFi on admission.
Closeup Brand Manager, George Umoh, said ” The #MakeThatMove campaign is aimed at inspiring young Nigerians to be bold and spontaneous to #BreakTheBarriers limiting them from achieving full potential as entrepreneurs, fashion designers, entertainers, scholars etc. this is the brand’s purpose he said.
In the next phase of the campaign, we will be inspiring Nigerian students across different universities with interest in fashion, music, art and modelling to also #breakthebarriers by providing a platform for them to showcase their talents on a grand scale.
Closeup will be bringing the #MakeThatMove challenge and Closeup Chill Zones to more universities nationwide, including Obafemi Awolowo University, University of Nigeria Nsukka, and Ahmadu Bello University.