Dove has always been a brand that encourages women to love their bodies. Very recently, Dove released a limited edition body wash with new plastic bottles and customers weren’t so thrilled.
According to the brand’s website, the idea was to show that “Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.” After just hours of its new advertising campaign, the six shapely bottles which include curvy, slender and pear-shaped varieties attracted ridicule on social media.
— Dee Hill (@IamDeeHill) May 9, 2017
— Bethan Cansfield (@BethanCansfield) May 9, 2017
— Kelsey Bradshaw (@kbrad5) May 8, 2017
Dove and its parent company, Unilever, haven’t responded to requests for comment.