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“Bar man, give me my usual…” | Watch Jidenna Reveal what Nigerians and their Favourite Beer have in Common



Jidenna heineken new ad

World’s leading beer brand, Heineken now has a spanking new ad. Haven’t seen it? Don’t sweat it – we’ll bring you up to speed.

International music star and Nigeria’s coolest son, Jidenna headlines the sentimental ad, themed ‘There’s more behind the star.’ Jidenna highlights similarities between Nigerians and Heineken. And there are a couple of them.

World famous

Heineken can be found in 192 countries. From Paris to Johannesburg, Madrid to Moscow, Cairo to Montreal. Wherever Heineken is to be found globally, there’s also an 80% chance you will find a Nigerian. Your favourite beer and countryman in your favourite city? How cool is that?

In this ad, Jidenna finds his ‘brother’ in Oslo, Norway. See for yourself what happened:

Quality reflected in titles…

What about Nigerians’ famous love for titles? The ad touched on that too. As a Nigerian, it is not unusual to see people with formal titles like Professor, Barrister, or native ones like Awujale, Ozuruigbo, Olowu, Oniroko, Chief, Igwe, Amir Argungu, Gbong Gwon, Olomu, Amanyanab or Jagaban (okay, maybe we went overboard with the last one) but the list goes on.

But there is one title that is both necessary and sufficient – Heineken Master Brewer, justly earned after 15 years brewing experience.

Ever witnessed a Nigerian who was improperly addressed? Then we guarantee you can relate with this:

No, we’re not done yet, there’s more…

Here’s our personal favourite, Jidenna going back to his roots bearing gifts and all, but not forgetting his favourite beer

Now you know why Heineken feels at home anywhere and everywhere. How about a toast?

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  1. Ada2times

    June 21, 2017 at 3:15 pm

    Hahahahahahaha ? Loves it!
    My favourite of the 3: “Brew Master” ?????
    Jidenna, you try well well

    • ms.jake

      June 21, 2017 at 4:04 pm

      yea, me too

  2. Oluwatoni

    June 21, 2017 at 3:42 pm

    Nice?? Nigerians are everywhere sha??

  3. elnino

    June 21, 2017 at 3:44 pm

    I love it.

    The one about Nigerians love for titles drives home the point ni sha 🙂 🙂

    Director General Brew Master. What is the most hilarious title, you have ever heard?

  4. 'Tunde

    June 21, 2017 at 3:44 pm

    Fantastic, can i call this a ‘TRILOGY’

  5. Ogechi

    June 21, 2017 at 3:48 pm

    Okay. Makes sense sha!

  6. Gilles

    June 21, 2017 at 3:48 pm

    This is great. I had no idea I had a lot in common with Heineken.
    Heineken Osheee.

  7. Krizzie

    June 21, 2017 at 3:54 pm

    Lmao… I think the right name should be Brew Master Ejiofor II van Waesbeghe FNE, GCN, HTTP, APC, PDP, Sir !!! ?????

  8. oma

    June 21, 2017 at 4:10 pm

    LMAO this is hilarious

  9. June

    June 21, 2017 at 4:13 pm

    Nice commercials . Awesome quality. I just wish we could do this for our NIgerian brands as well. Hmmm family owned… going hard to get into the Nigerian market .. imports and more imports.

  10. Verere

    June 21, 2017 at 4:16 pm

    I totally loooveee this!!!. Bigs ups Heineken

  11. lolly

    June 21, 2017 at 4:21 pm

    Great stuff… Go Heineken! Jidenna Baba

  12. Dami Moyela

    June 21, 2017 at 4:32 pm


  13. tonna

    June 21, 2017 at 4:33 pm

    This jidenna is too real… Correct!

  14. Vera

    June 21, 2017 at 4:42 pm

    ??? ?

  15. nene+

    June 21, 2017 at 4:56 pm

    He ended up not sipping any in the entire advert!

    • looters

      June 22, 2017 at 9:38 am

      That’s how it is in most alcohol tv commercials. They don’t actually drink it. Its not illegal but its something most major networks agree on (no drinking). Moreover, the psychology of it all is for you to buy the drink, not necessarily drink it (with all the problem with alcoholism and what not).

  16. The Real Oma

    June 21, 2017 at 5:15 pm

    Love me some Jidennna

  17. The Real Oma

    June 21, 2017 at 5:20 pm

    Lovely campaign too!

  18. Nelo

    June 21, 2017 at 6:31 pm

    Nwafo…Love it

  19. Yemi

    June 21, 2017 at 8:22 pm

    Ah they try abeg. Very nice. Finally oooo a Nigerian in their Advert

  20. Adamazi

    June 21, 2017 at 9:18 pm


  21. lolo

    June 22, 2017 at 1:21 am

    Lovely ad! The first and last, my best. Jidenna, too real.

  22. Fabulicious

    June 23, 2017 at 6:05 am

    The adverts are really nice especially the last one.

  23. Idomagirl

    June 23, 2017 at 9:50 pm


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