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Fashpa launches #WhoisMel Lookbook & Video Campaign Celebrating Authenticity



Nigerian womenswear brand Fashpa recently released its new campaign for July, #WhoisMel. It celebrates the launch of the new diffusion line and celebrates authenticity through individual style.

Mel which is an acronym for “Making Everyone Luxury” is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish.

Celebrating Personal Style and Authenticity Fashpa Launches #WHOISMEL Lookbook and Video Campaign

The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos.

The first person in the campaign is Deto Tejuoso a 22-year-old model and influencer who isn’t afraid to take risks. Her style is diverse and different.

Next is a makeup artist and fashion/beauty blogger Dodos Uvieghara, with over 70k  followers as well as being a successful makeup artist, Dodos is a major influencer with a minimalistic and fun style, she makes sure to always go for staples that can work with many looks. Finally, it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog The Soho Sister

Watch the campaign video

See pictures from the #Whoismel lookbook:#Whoismel Lookbook and Video CampaignFashpa Launches #Whoismel Lookbook and Video Campaign#Whoismel Lookbook and Video Campaign Fashpa Launches #Whoismel Lookbook and Video CampaignFashpa Launches #Whoismel Lookbook and Video Campaign

Brand: Fashpa| @fashpa
Videographer: Fashpa Style Lab@fashpa
Influencers: Deto Tejuoso | @detoblack, Dodos Uvieghara | @iamdodos_styleToyin Jolapamo | @thesohosister
Creative Direction: Fashpa Style Lab | @fashpa

1 Comment

  1. MadamYe..

    July 25, 2017 at 10:09 am

    Fashpa Fashpa Fashpa… I love thee….

    When I get to Lagos I’m buying out!

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