Nigerian womenswear brand Fashpa recently released its new campaign for July, #WhoisMel. It celebrates the launch of the new diffusion line and celebrates authenticity through individual style.
Mel which is an acronym for “Making Everyone Luxury” is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish.
The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos.
The first person in the campaign is Deto Tejuoso a 22-year-old model and influencer who isn’t afraid to take risks. Her style is diverse and different.
Next is a makeup artist and fashion/beauty blogger Dodos Uvieghara, with over 70k followers as well as being a successful makeup artist, Dodos is a major influencer with a minimalistic and fun style, she makes sure to always go for staples that can work with many looks. Finally, it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog The Soho Sister.
Watch the campaign video
See pictures from the #Whoismel lookbook:
Brand: Fashpa| @fashpa
Videographer: Fashpa Style Lab | @fashpa
Influencers: Deto Tejuoso | @detoblack, Dodos Uvieghara | @iamdodos_style, Toyin Jolapamo | @thesohosister
Creative Direction: Fashpa Style Lab | @fashpa