Rexona, Nigeria’s #1 selling deodorant brand*, has announced a partnership with Chelsea Football Club. The two champion brands have come together to celebrate and inspire Africans who are making moves – both on and off the field. Brand announces a partnership that will give African football fanatics the chance to change their lives.Expanding on Chelsea’s existing partnership with Shield in South Africa, the new partnership between Chelsea and pan-Africa will inspire young, ambitious Africans who understand that achieving success requires hard work, practice, and absolute dedication – both on and off the field. Winning requires that you get up and get moving. Sometimes that means getting up before sunrise or rolling up your sleeves to finish that job, or even nailing that penalty kick to win the match. It’s those moments when you rely on Rexona. With its superior protection, Rexona keeps you dry and odor-free, so that every move you make is one you make with confidence.“We are thrilled to announce our partnership with Chelsea Football Club in Africa. Football is the most loved sport in Africa and is a key passion point for our consumers,” said Mark Aschmann, Regional Marketing Manager for Rexona Africa. “Through this partnership, Rexona wants to provide aspiring and talented footballers across Africa with the opportunity to shine and achieve their goals. Rexona’s aim is to develop football at grass root levels, giving African millennials the chance to change their lives.”
Chelsea F.C. is considered one of the most successful soccer clubs in the world, representing athletes at the top of their game. Players like Eden Hazard, Victor Moses, and Cesc Fàbregas are the embodiment of hard work, commitment, and absolute dedication. The team is the perfect partner for Rexona to support promising young African talent and give them the opportunity to show their abilities at an international level – because these types of opportunities don’t come around every day.
Chris Townsend, Chelsea FC commercial director, said: “We are delighted to welcome Rexona as our Official Personal Care Partner across Africa. At Chelsea, we pride ourselves on working with some of the world’s leading companies and so partnering with Africa’s number 1 selling deodorant brand is very exciting for us. The Chelsea Foundation continues to lead the way in improving the lives of young people all over the world and we now look forward to extending across Africa, the fantastic grassroots initiative that we have already delivered in South Africa with Shield”.
Assistant Category Manager, George Enema concluded: “Confidence to perform in the moments that matter can often be the difference between winning and losing. With Rexona, anyone can have the confidence to take on the day, no matter what their movements are. When you move with purpose, you get things done. This partnership will pave the way for future African footballers and will give them the confidence and skills to make their dreams to become a reality!”