Ghanaian based Contours by Valerie Lawson (CVL) 2018 Bridal campaign is such a beautiful one. We love the rich infusion of patterns, colours, woven Kente cloth, beads, stones, feathers, crystals into the overall look of each dress while using varied techniques such as boning, corseting, pattern design to flatter the brides.
Here’s what the Creative Director, Valerie Lawson told BellaNaija Weddings exclusively;
“As much as the brand, CVL Beauty is a beauty brand, this year’s bridal campaign aims to highlight and celebrate each vendors creativity and how the vendors work together to compliment each other work to ultimately create beautiful memories and pictures for our brides, that last a lifetime.”
She also highlighted some 2018 wedding trends from vendors she interacted with.
” 2018 is all about skin. It is all about beautiful dewy natural makeup looks and the better the skin, the better makeup sits and looks. We will see Brides being put on a skin regimen to treat, repair and prepare their skin months before the big day. Highlighting and bronzing and soft contouring with natural looking blush tones that compliment the bride’s natural skin tone, to define and structure the face. Gloss is back. Sultry, full lips are in and we will see trends with coloured and tinted lips gloss & clear lip-gloss. Lashes will be fuller but not overpowering. Mink lashes are great to achieve this look. Natural looking brows will be big this year and we will see more of the bride’s natural brow hairs. Just like skin, brides will need to prepare their hairline and natural hair months before the big day.
“We will also see more non-structured tight hairstyles, introducing softer curls, loose messy buns, puffy hair and effortless braids. We will see a new Kente trend of subtle woven kente colours & pieces. These can be fused with the Multicolored and bolder kente looks for the brides who do not want their outfits as colourful but want to infuse culture and their personal style and preference. We will see more textures, Feathers, Veiling, Beading, Flowers, Leather, and unconventional pieces incorporated to create personalization, symbolism and style for each bride. The fascinators will at best be bespoke to ensure the bride loves each angle and detail on her headpiece. Beautiful soft and earthy tones are in season this year.
White, Off white, Baby pink, on natural green ascents mimicking nature, grass and plants and wooden chairs and ascents will be a huge trend this year.”
The CVL BEAUTY Bridal Campaign celebrates the modern bride, infusing culture and personal creativity and style.
Makeup and Hair: @mzl4wson | www.contoursbvl.com CVL Beauty
Decor and Set Design: @LetsBeseated
Concept and Direction: @Valerieolawson @brandsworthgh